Scale Army Careers

Social Media Manager

• Manage and maintain 7–8 distinct brand accounts across Instagram and Facebook, with occasional TikTok oversight.
• Ensure each account maintains a unique voice, aesthetic, and brand positioning.
• Curate visually cohesive feeds aligned with each brand’s identity and target audience.
• Create aesthetically driven, brand-aligned content using existing photo and video libraries.
• Source high-quality stock assets to elevate overall content quality when needed.
• Edit existing photos and videos into engaging posts and reels.
• Transform static images into dynamic, captivating reels using editing applications.
• Leverage AI tools to enhance creativity, streamline editing processes, and optimize content performance.
• Monitor brand accounts daily and respond to comments and direct messages in a timely and professional manner.
• Engage with relevant accounts, influencers, and communities to increase reach and visibility.
• Follow strategically aligned accounts to support brand growth and positioning.
• Conduct competitive analysis to identify trends and opportunities across relevant industries.
• Monitor brand mentions and audience sentiment through social listening.
• Adjust content direction and engagement strategies based on insights and performance data.

Social Media Coordinator

Performance Marketing

• Develop and execute paid advertising campaigns across various digital platforms.
• Analyze conversion events using Google Analytics to inform campaign strategies.
• Utilize Google Tag Manager to deploy tracking tags and manage marketing data.
• Create compelling ad materials and write effective ad copy.
• Track and report on campaign performance metrics weekly.
• Maintain and update performance dashboards with the latest data.
• Dive into our CRM and help understand channel attribution.
• Work alongside the creative team to get assets made.
• Collaborate closely with the marketing team to ensure alignment with overall marketing objectives.
• Help the team get landing page tests over the line that you'll run conversion tests on.

Paid Media Buyer

Artificial Intelligence

• Design, develop, and refine high-performance prompts for Voice AI agents and chatbots, ensuring clarity, engagement, and alignment with the brand’s clinical voice.
• Debug and optimize prompts to improve response accuracy, natural language flow, and user satisfaction across both text and voice interactions.
• Manage context continuity so AI systems maintain patient history and conversational state across chat-based and voice-based interactions.
• Use Retell AI and Vapi for real-time voice interactions, focusing on low-latency responses and natural conversational turn-taking.
• Utilize orchestration tools such as LangChain, OpenAI Assistants API, or similar frameworks to build logic-driven conversational experiences.
• Implement SSML and phonetic optimization for voice applications, while using Markdown and structured data for chat interfaces.

Senior Conversational AI – Prompt Engineer

Email Marketing Manager

• Take full ownership of the strategic direction and long-term success of large DTC client accounts.
• Develop and implement retention strategies that drive client growth and reduce churn.
• Own the complete lifecycle strategy for large clients.
• Develop and maintain quarterly roadmaps aligned with client goals and performance.
• Act as the primary point of contact for enterprise clients.
• Translate complex performance data into actionable insights on a monthly and quarterly basis.

Senior Email Marketing Strategist

Full-stack Engineer

• Design tables, relationships, and constraints for new domains and evolve existing schemas without breaking critical workflows
• Ensure data models are well-documented, consistent, and aligned with business goals
• Make pragmatic architectural decisions that balance speed, safety, scalability, and long-term maintainability
• Own feature delivery from backend to frontend, ensuring seamless functionality across the stack
• Manage complex workflows including user registrations, subscription renewals, e-commerce transactions, and payment integrations
• Maintain operational resilience of background jobs supporting mission-critical tasks
• Mentor mid-level engineers and guide junior developers to build technical excellence across the team
• Work directly with product teams and founders to translate business requirements into clear technical designs

Senior Engineer

Marketing

• Own paid performance strategy across Meta, Google, LinkedIn, and other platforms
• Direct creative strategy alongside the in-house creative team
• Optimize toward real business outcomes
• Personal management of campaigns and stabilization of performance
• Build and optimize campaigns, analyze offline conversion data, collaborate with Marketing Ops and Sales Ops

Senior Marketing, Performance Analyst

• Own paid performance strategy across Meta, Google, LinkedIn, Twitter, CTV
• Operate inside ad platforms
• Direct creative strategy alongside the in-house creative team
• Partner with Marketing Ops and Sales Ops
• Optimize toward real business outcomes that matter
• Hire and manage a junior paid media buyer

Senior Paid Media Specialist

• Oversee and optimize Google Ads accounts at scale.
• Manage and improve Search campaigns, Performance Max (PMax), local lead generation, budget scaling.
• Support Meta strategy as needed.
• Identify underperforming accounts, diagnose root causes, and implement corrective actions.
• Develop and refine SOPs and optimization frameworks.
• Work closely with the Paid Ads Team Lead, GHL/CRM expert, and project manager to ensure seamless execution.
• Provide leadership with data-driven insights, clear reporting, and actionable recommendations.
• Mentor junior team members as needed.

Senior PPC Specialist

SEO Marketing

• Own SEO strategy and execution end-to-end
• Run advanced keyword research and search intent analysis
• Identify, prioritize, and execute high-impact SEO opportunities
• Optimize existing pages and support creation of SEO-driven content
• Track rankings, traffic, and performance metrics
• Flag technical SEO issues and propose solutions
• Ensure SEO best practices across site changes

Senior SEO Specialist

Ecommerce

• Create and publish new products and bundles on Shopify, ensuring accuracy across pricing, variants, and inventory
• Upload and QA product images, videos, and content in partnership with the Visual & Graphic Design Team
• Maintain accurate and compelling product pages, collections, and navigation
• Optimize storefront UX to improve conversion rate and AOV
• Develop and execute strategies to increase DTC sales and profitability
• Monitor key metrics including sales, sessions, conversion rate, AOV, and bounce rate

Shopify eCommerce Specialist

• Analyze keywords and develop content strategies for the client’s subreddits.
• Ensure subreddit content ranks organically in Google.
• Conduct keyword research and SERP analysis.
• Develop subreddit-specific content strategy based on keyword findings.
• Create and implement SEO-, GEO-, and LLM-optimized subreddit posts.
• Track and report on post-level performance.
• Document the process into a clear, repeatable SOP.