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Brand Content Manager
Scale Army CareersBrand Content Manager developing and overseeing content strategy for a historic watch brand. Fostering engagement through storytelling across multiple channels while leveraging AI tools for production.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
content marketingbrand storytellingcontent strategyemail campaign writingSEO writingvideo editingcopywritingorganic traffic growthaudience engagementconversion optimization
Soft Skills
creative directionstorytellingcollaborationadaptabilityprocess building
Tools & Technologies
CapCutPremiereKlaviyoRunwayPikaMidjourneyChatGPTJasperShopify
Industry Keywords
consumer-facing branddirect-to-consumerB2BSaaScontent productionemail marketingblog contentsocial media
About the role
Key responsibilities & impact- Own the content calendar end-to-end, from planning through execution, across Instagram, email, web, and blog
- Maintain the brand narrative through-line across all channels, ensuring every drop — product launch, workshop event, documentary episode — lands as part of one connected story rather than scattered moments
- Repackage documentary, workshop, and product content into channel-native formats, including short clips, captions, email copy, and blog entries
- Write and publish Instagram-native short-form content, adapting brand voice to platform context without losing register or restraint
- Produce simple clip edits using CapCut or Premiere to support social and email storytelling (cinematic and heavy edits remain with the video team)
- Grow organic followers and convert that reach into measurable audience engagement and email signups
- Write all email campaign copy and provide creative direction, partnering with the Klaviyo specialist who owns technical build and automation
- Develop email storytelling that serves both brand depth and conversion goals, including workshop and corporate-gifting campaigns
- Write SEO-informed blog content and on-page copy for workshop discovery and corporate-gifting pages
- Drive organic traffic growth to key landing pages as a leading performance indicator
- Serve as the in-house marketing AI lead, actively using tools such as Runway, Pika, Midjourney, ChatGPT, and Jasper to accelerate content production and testing
- Find, test, and systematize AI tools into repeatable workflows — not waiting to be handed a process, but building one
Requirements
What you’ll need- 4+ years of experience in content marketing, brand storytelling, or content strategy for a consumer-facing brand
- Demonstrated track record owning content across multiple channels simultaneously, including social media, email marketing, and blog/website content
- Hands-on, proven experience using AI tools such as Runway, Pika, Midjourney, ChatGPT, or Jasper in real production workflows — with measurable outcomes to show for it
- Experience writing and directing email campaigns, ideally with familiarity in Klaviyo
- Background in direct-to-consumer or consumer product brand content preferred over pure B2B or SaaS
- Experience with simple video clip editing in CapCut or Premiere
- Familiarity with Shopify preferred
- Experience writing SEO-informed blog and landing page copy
Benefits
Comp & perks- Fully Remote
- Work during U.S. business hours