Brand Content Manager

Scale Army Careers

Brand Content Manager developing and overseeing content strategy for a historic watch brand. Fostering engagement through storytelling across multiple channels while leveraging AI tools for production.

Posted 6/5/2026contractRemote • 🇪🇬 EgyptMid-LevelSenior💰 $3,000 per monthWebsite

About the role

Key responsibilities & impact

Own the content calendar end-to-end, from planning through execution, across Instagram, email, web, and blog
Maintain the brand narrative through-line across all channels, ensuring every drop — product launch, workshop event, documentary episode — lands as part of one connected story rather than scattered moments
Repackage documentary, workshop, and product content into channel-native formats, including short clips, captions, email copy, and blog entries
Write and publish Instagram-native short-form content, adapting brand voice to platform context without losing register or restraint
Produce simple clip edits using CapCut or Premiere to support social and email storytelling (cinematic and heavy edits remain with the video team)
Grow organic followers and convert that reach into measurable audience engagement and email signups
Write all email campaign copy and provide creative direction, partnering with the Klaviyo specialist who owns technical build and automation
Develop email storytelling that serves both brand depth and conversion goals, including workshop and corporate-gifting campaigns
Write SEO-informed blog content and on-page copy for workshop discovery and corporate-gifting pages
Drive organic traffic growth to key landing pages as a leading performance indicator
Serve as the in-house marketing AI lead, actively using tools such as Runway, Pika, Midjourney, ChatGPT, and Jasper to accelerate content production and testing
Find, test, and systematize AI tools into repeatable workflows — not waiting to be handed a process, but building one

Requirements

What you’ll need

4+ years of experience in content marketing, brand storytelling, or content strategy for a consumer-facing brand
Demonstrated track record owning content across multiple channels simultaneously, including social media, email marketing, and blog/website content
Hands-on, proven experience using AI tools such as Runway, Pika, Midjourney, ChatGPT, or Jasper in real production workflows — with measurable outcomes to show for it
Experience writing and directing email campaigns, ideally with familiarity in Klaviyo
Background in direct-to-consumer or consumer product brand content preferred over pure B2B or SaaS
Experience with simple video clip editing in CapCut or Premiere
Familiarity with Shopify preferred
Experience writing SEO-informed blog and landing page copy

Benefits

Comp & perks

Fully Remote
Work during U.S. business hours

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingbrand storytellingcontent strategyemail campaign writingSEO writingvideo editingcopywritingorganic traffic growthaudience engagementconversion optimization

Soft Skills

creative directionstorytellingcollaborationadaptabilityprocess building