Head of Growth Marketing

Scale Army Careers

Head of Growth Marketing overseeing go-to-market strategies and demand generation for innovative AI solutions for Shopify brands. Collaborating with leadership to strengthen market positioning and increase visibility.

Posted 6/19/2026contractRemote • 🇪🇬 EgyptLead💰 $3,000 - $4,000 per monthWebsite

About the role

Key responsibilities & impact

Build and execute the company’s go-to-market strategy.
Develop positioning, messaging, and category narratives.
Partner with leadership to refine market positioning based on customer and market feedback.
Participate in customer conversations and sales discussions to identify opportunities for messaging improvements.
Support category creation and market awareness initiatives.
Develop strategies that increase visibility and demand within the Shopify ecosystem.
Build inbound marketing programs that generate qualified demand.
Develop lead generation initiatives, benchmark content, and community-driven growth programs.
Establish and maintain relationships with Shopify ecosystem partners, influencers, agencies, and operators.
Support partner ecosystem growth through strategic collaborations.
Turn customer successes into case studies, testimonials, and market-facing proof points.
Build programs that drive awareness, credibility, and pipeline growth.
Amplify founder-led content and thought leadership initiatives.
Support content distribution across LinkedIn, Instagram, and other relevant channels.
Strengthen executive visibility within the ecommerce and Shopify communities.
Develop content strategies that reinforce positioning and category leadership.
Support storytelling initiatives that drive awareness and trust.
Leverage AI-enabled workflows to support outbound prospecting, enrichment, lead qualification, and campaign execution.
Design automated systems that improve marketing efficiency and scalability.
Build growth experiments across acquisition, activation, and demand generation initiatives.
Develop reporting, attribution, and measurement frameworks.
Utilize AI tools to improve marketing execution and operational efficiency.
Continuously evaluate emerging AI tools and growth opportunities.
Establish scalable marketing systems and operational processes.
Create a centralized source of truth for accounts, pipeline, and marketing performance.
Implement tooling that supports enrichment, reporting, and marketing intelligence.
Coordinate freelancers, contractors, and AI-assisted resources.
Ensure marketing operations support long-term scalability.

Requirements

What you’ll need

5+ years of experience in B2B marketing.
Experience marketing to Shopify brands, ecommerce businesses, or related technology markets.
Experience developing and executing go-to-market strategies.
Experience leading product launches, category launches, or major market initiatives.
Experience building demand generation programs and inbound marketing systems.
Experience developing ecosystem partnerships, influencer relationships, or agency networks.
Experience leveraging AI tools to support marketing execution, automation, or workflow development.
Experience supporting founder-led marketing or executive thought leadership initiatives.
Experience managing growth programs within startup, SaaS, or technology environments.
Experience developing reporting, attribution, and performance measurement systems.

Benefits

Comp & perks

Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

go-to-market strategydemand generationinbound marketingcontent strategyreporting frameworksattribution systemsmarketing automationlead generationstorytellingAI-enabled workflows

Soft Skills

collaborationcommunicationrelationship buildingstrategic thinkingcreativityanalytical skillsleadershipcustomer engagementinfluencer managementproject management