Power Digital Marketing

Performance Marketing

• Own execution, performance, and growth of Paid Search service within assigned book of business
• Service complex, enterprise-level accounts with campaign creation, daily optimizations, and high-level strategy ownership
• Provide intelligent analysis, interpretation, and action plans based on campaign performance and client data sources of truth (e.g., GA, Shopify)
• Participate in weekly department scrums and training sessions
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication with internal teams and assigned clients
• Utilize AI and outsource resources to assist in workflow and employ AI technologies to optimize business processes
• Participate in development of new department training materials
• Utilize and leverage Power Digital's Nova ecosystem as it relates to the department

Senior Paid Search Strategist

Business Intelligence Analyst

• Build and maintain automated reports for eComm, B2B, and B2C across marketing channels
• Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify performance insights
• Create and update weekly, monthly, and quarterly performance decks focusing on data storytelling and actionable recommendations
• Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions
• Transform complex data into clear, concise visualizations for clients and internal stakeholders
• Utilize Google Sheets and other tools for sophisticated data manipulation and analysis
• Simplify and present findings eloquently, connecting data to business outcomes
• Employ AI technologies to enhance reporting capabilities and generate deeper insights
• Leverage Power Digital’s Nova ecosystem to enhance reporting capabilities

Reporting Analyst

Marketing Analyst

• Audit current and prospective clients’ marketing programs
• Craft integrated marketing plans across full suite of channels, with emphasis on social (Facebook, TikTok) and Google Ads (SEM, GDN, YouTube)
• Work closely with channel specialists (Programmatic, PR, SEO, Affiliate, Influencer, Email) to develop cohesive strategies
• Determine budget allocation by channel, medium, environment, objective, and funnel stage
• Coordinate channel-level strategies to align with overarching plans
• Research prospective client industry, competitors, ICP, and sentiment
• Forecast and pressure-test projections to align with client budgets, efficiency requirements, and business objectives
• Produce appraisal collateral used by account teams and for business development

Senior Marketing Analyst – Enterprise

• Audit current and prospective clients’ marketing programs and craft integrated marketing plans across channels, with emphasis on social (Facebook, TikTok, etc.) and Google Ads (SEM, GDN, YouTube).
• Work closely with channel specialists (Programmatic, PR, SEO, Affiliate, Influencer, Email) to ensure channel-level strategies align with overarching plans.
• Plan budget allocation by channel, medium, environment, objective, and funnel stage.
• Conduct research and analysis on prospective clients, industries, competitors, ideal customer profiles, and sentiment.
• Build forecasts and projections; pressure test forecasts to align with client budgets, efficiency targets, and business objectives.
• Produce appraisals and support business development; meet KPIs for appraisal production, win rate, and appraisal-to-won GP.
• Prioritize audit quality, audit speed, thought leadership in appraisal collateral, and accuracy of appraisal forecasts.

• Own execution, performance, and growth of Paid Search service within assigned book of business
• Service complex, enterprise-level accounts with daily optimizations, campaign creation, and high-level strategy ownership
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and client-specific sources (e.g., GA, Shopify)
• Participate in weekly department scrums and training sessions and assist in developing department training materials
• Maintain frequent and excellent communication internally and externally with assigned clients
• Seek to utilize AI and outsource resources to assist workflow and employ AI technologies to enhance business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to the department
• Continuously seek to improve campaign performance against client goals

• Audit current and prospective clients’ marketing programs and craft integrated marketing plans across channels, with emphasis on social media and Google Ads
• Work closely with channel specialists (Programmatic, PR, SEO, Affiliate, Influencer, Email) to develop impactful marketing strategies and ensure channel-level strategies align with overarching plan
• Plan and determine budget allocation by channel, medium, environment, objective, and funnel stage
• Conduct research and analysis on prospective clients, industry, competitors, ideal customer profile, and sentiment
• Create forecasting and projections; pressure test forecasts to align projections with client budgets, efficiency requirements, and business objectives
• Support account teams and contribute to client acquisition through appraisal production and appraisal collateral development
• Focus on audit quality, audit speed, and accuracy of appraisal forecasts; meet KPIs (Appraisal Production, Win Rate, Percent of Appraised GP to Won GP)

• Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across marketing channels
• Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics) to identify meaningful performance insights
• Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations
• Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions
• Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders
• Utilize Google Sheets and other tools for sophisticated data manipulation and analysis
• Simplify and present findings connecting data to business outcomes and communicate insights to clients
• Employ AI technologies and leverage Power Digital's Nova ecosystem to enhance reporting capabilities and generate deeper insights

Procurement

• Order all ingredients and packaging materials in time to meet production schedules.
• Manage and monitor inventory levels to avoid shortages or overstocking.
• Work closely with production and planning teams to forecast needs.
• Create and manage Purchase Orders (POs); ensure accuracy and completeness.
• Lead strategic sourcing initiatives to identify new suppliers and reduce costs.
• Manage vendor relationships and negotiate favorable terms.
• Arrange inbound and outbound freight for all purchased goods.
• Ensure timely deliveries while optimizing shipping costs.
• Clearly communicate lead times, availability, and potential delays to internal stakeholders.
• Track and report on procurement OKRs (Objectives & Key Results) to the team regularly.
• Monitor all procurement-related costs and identify cost-saving opportunities.

Procurement Manager

Account Executive

• Power Digital: tech-enabled growth firm at the intersection of marketing, consulting & data intelligence
• Full-service growth marketing firm offering SEO, Content Marketing, Paid Media, Social, Programmatic + CTV, PR, Influencer, Email + SMS, CRO, Retail Marketing, and Creative
• Proprietary nova technology analyzes first-party data to inform marketing strategy and investment planning
• Account Director role: lead client strategy and counsel clients across paid, owned and earned channels to drive business outcomes
• Employ AI technologies and leverage Power Digital's Nova ecosystem to enhance and optimize business processes
• Establish client-centric communication, host monthly one-on-one check-ins with key decision makers
• Guide media planning, measurement frameworks, and use data-driven insights and incrementality to inform optimizations
• Lead contract renewals, proposal development, and identify service expansion opportunities
• Manage a client portfolio of at least $175K in monthly recurring revenue and coach account teams
• KPIs include ETCR/Expansion to Churn Ratio, MRR Closed Service Expansion Retainer per Month, and 8.8 Average Client NPS

Account Director, Client Experience

• Tech-enabled growth firm at the intersection of marketing, consulting & data intelligence (Power Digital).
• Account Director responsible for clients in B2B, Consumer Services, CPG/Retail, Fashion, Lifestyle/Ecommerce or Enterprise; drive performance through integrated paid, owned and earned channels.
• Lead cross-functional account teams, provide strategic counsel, optimize campaigns and enforce pivots when necessary.
• Employ AI technologies and leverage Power Digital's Nova ecosystem to enhance processes and analysis.
• Use data-driven insights and measurement frameworks to inform strategy, reporting and optimizations.
• Manage client retention, contract renewals, service expansions and a client portfolio with a minimum of $175K monthly recurring revenue.
• Coach and develop team members and deliver timely feedback to up-level client services.
• KPIs include ETCR/Expansion to Churn Ratio, MRR Closed Service Expansion Retainer, and 8.8 Average Client NPS.
• MITs: Team Coaching and Development; Marketing Strategy, Development and Execution; Client Retention and Client Revenue Growth.