Power Digital Marketing

Reporting Analyst

Power Digital Marketing

full-time

Posted on:

Origin:  • 🇨🇷 Costa Rica

Visit company website
AI Apply
Apply

Job Level

JuniorMid-Level

Tech Stack

Tableau

About the role

  • Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across marketing channels
  • Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics) to identify meaningful performance insights
  • Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations
  • Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions
  • Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders
  • Utilize Google Sheets and other tools for sophisticated data manipulation and analysis
  • Simplify and present findings connecting data to business outcomes and communicate insights to clients
  • Employ AI technologies and leverage Power Digital's Nova ecosystem to enhance reporting capabilities and generate deeper insights

Requirements

  • Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
  • 2+ years of experience in marketing analytics or digital marketing
  • Strong understanding of digital marketing metrics, campaign structures, and customer journey
  • Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)
  • Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)
  • Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio
  • Understanding of statistical concepts like regression modeling and test/control analysis
  • Experience creating performance presentations and conveying data narratives
  • Proficiency in spoken and written English at an advanced level
  • Ability to work independently and as part of a team
  • Strong attention to detail, analytical thinking, and ability to work under pressure