Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across marketing channels
Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics) to identify meaningful performance insights
Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations
Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions
Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders
Utilize Google Sheets and other tools for sophisticated data manipulation and analysis
Simplify and present findings connecting data to business outcomes and communicate insights to clients
Employ AI technologies and leverage Power Digital's Nova ecosystem to enhance reporting capabilities and generate deeper insights
Requirements
Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
2+ years of experience in marketing analytics or digital marketing
Strong understanding of digital marketing metrics, campaign structures, and customer journey
Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)
Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)
Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio
Understanding of statistical concepts like regression modeling and test/control analysis
Experience creating performance presentations and conveying data narratives
Proficiency in spoken and written English at an advanced level
Ability to work independently and as part of a team
Strong attention to detail, analytical thinking, and ability to work under pressure