Twilio

Growth & Events Marketing Manager, Social Impact

Twilio

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $111,400 - $139,200 per year

Job Level

Mid-LevelSenior

Tech Stack

CloudTableau

About the role

  • Define the right event mix to accomplish sales and marketing goals.
  • Plan and execute strategic events (both in-person and virtual).
  • Develop internal playbooks and best practices for all categories of events, both first party and third party.
  • Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events.
  • Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences.
  • Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups.
  • Work closely with operations for lead management.
  • Maintain, report and forecast budget spend and efficacy of the spend against event results.

Requirements

  • A minimum of 5+ years of experience in B2B software event & field marketing
  • Experience in growth marketing, demand generation, or integrated campaigns
  • Strong in content creation such as outreach and nurture emails, event materials, sales plays. Experience leveraging AI to create content effectively
  • Proven ability to work closely and successfully with a sales organization
  • Highly organized with the ability to manage multiple concurrent programs and tactics at once
  • Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
  • Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution
  • Experience partnering closely with internal creative teams and/or agency partners
  • Strong project management skills and ability to use data to guide decision-making and resource allocation
  • Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making
  • Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
  • Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack