Virtual CRC Event
Medpace
Google Cloud Platform
Growth & Events Marketing Manager, Social Impact
Twilio
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $111,400 - $139,200 per year
Job Level
Mid-LevelSenior
Tech Stack
CloudTableau
About the role
- Define the right event mix to accomplish sales and marketing goals.
- Plan and execute strategic events (both in-person and virtual).
- Develop internal playbooks and best practices for all categories of events, both first party and third party.
- Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events.
- Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences.
- Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups.
- Work closely with operations for lead management.
- Maintain, report and forecast budget spend and efficacy of the spend against event results.
Requirements
- A minimum of 5+ years of experience in B2B software event & field marketing
- Experience in growth marketing, demand generation, or integrated campaigns
- Strong in content creation such as outreach and nurture emails, event materials, sales plays. Experience leveraging AI to create content effectively
- Proven ability to work closely and successfully with a sales organization
- Highly organized with the ability to manage multiple concurrent programs and tactics at once
- Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
- Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution
- Experience partnering closely with internal creative teams and/or agency partners
- Strong project management skills and ability to use data to guide decision-making and resource allocation
- Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making
- Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
- Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack
