Senior Marketing Analyst – Enterprise
Power Digital Marketing
Senior Marketing Analyst – Enterprise
Power Digital Marketing
full-time
Posted on:
Origin: • 🇲🇽 Mexico
Visit company websiteJob Level
Senior
About the role
- Audit current and prospective clients’ marketing programs and craft integrated marketing plans across channels, with emphasis on social (Facebook, TikTok, etc.) and Google Ads (SEM, GDN, YouTube).
- Work closely with channel specialists (Programmatic, PR, SEO, Affiliate, Influencer, Email) to ensure channel-level strategies align with overarching plans.
- Plan budget allocation by channel, medium, environment, objective, and funnel stage.
- Conduct research and analysis on prospective clients, industries, competitors, ideal customer profiles, and sentiment.
- Build forecasts and projections; pressure test forecasts to align with client budgets, efficiency targets, and business objectives.
- Produce appraisals and support business development; meet KPIs for appraisal production, win rate, and appraisal-to-won GP.
- Prioritize audit quality, audit speed, thought leadership in appraisal collateral, and accuracy of appraisal forecasts.
Requirements
- Proficiency in spoken and written English at an advanced level is required for this role.
- 5+ years of cross-channel marketing program management experience
- Understanding of marketing funnels and flywheels
- Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
- Competence in Google Ads, Facebook, and/or similar self-serve platforms
- Familiarity with the larger marketing and media buying landscape
- Familiarity with earned media channels
- Familiarity with audience insight tools such as Global Web Index
- Familiarity with Asana and Slack
