Marketing Analyst

• Audit current and prospective clients’ marketing programs and craft integrated marketing plans across channels, with emphasis on social (Facebook, TikTok, etc.) and Google Ads (SEM, GDN, YouTube).
• Work closely with channel specialists (Programmatic, PR, SEO, Affiliate, Influencer, Email) to ensure channel-level strategies align with overarching plans.
• Plan budget allocation by channel, medium, environment, objective, and funnel stage.
• Conduct research and analysis on prospective clients, industries, competitors, ideal customer profiles, and sentiment.
• Build forecasts and projections; pressure test forecasts to align with client budgets, efficiency targets, and business objectives.
• Produce appraisals and support business development; meet KPIs for appraisal production, win rate, and appraisal-to-won GP.
• Prioritize audit quality, audit speed, thought leadership in appraisal collateral, and accuracy of appraisal forecasts.

Senior Marketing Analyst – Enterprise

Semisenior Marketing Analyst