Power Digital Marketing

Reporting Analyst

Power Digital Marketing

full-time

Posted on:

Origin:  • 🇲🇽 Mexico

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Job Level

JuniorMid-Level

Tech Stack

Tableau

About the role

  • Build and maintain automated reports for eComm, B2B, and B2C across marketing channels
  • Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify performance insights
  • Create and update weekly, monthly, and quarterly performance decks focusing on data storytelling and actionable recommendations
  • Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions
  • Transform complex data into clear, concise visualizations for clients and internal stakeholders
  • Utilize Google Sheets and other tools for sophisticated data manipulation and analysis
  • Simplify and present findings eloquently, connecting data to business outcomes
  • Employ AI technologies to enhance reporting capabilities and generate deeper insights
  • Leverage Power Digital’s Nova ecosystem to enhance reporting capabilities

Requirements

  • Proficiency in spoken and written English at an advanced level
  • Bachelor’s degree in Marketing, Business Administration, Analytics, or a related field
  • 2+ years of experience in marketing analytics or digital marketing
  • Strong understanding of digital marketing metrics, campaign structures, and customer journey
  • Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)
  • Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)
  • Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio
  • Understanding of statistical concepts like regression modeling, test/control analysis, etc.
  • Experience creating performance presentations and conveying data narratives
  • Ability to work independently and as part of a team
  • Strong attention to detail and analytical thinking
  • Self-motivated and able to work under pressure and meet deadlines