Performance Marketing

• Lead a team of demand generation specialists responsible for strategizing, executing, and optimizing data-driven marketing campaigns
• Be accountable for achieving the goals for lead volume and quality as agreed upon with the sales and marketing leaders, as well as analyzing the business KPIs to identify areas for improvement
• Own and drive the improvement of a standardized, integrated campaign planning and implementation process that ensures cross-functional marketing and sales tactics are aligned to a strategic effort with measurable impact on the business
• Partner with the Product Marketing team to develop compelling value propositions, competitive positioning, and go-to-market strategies
• Work closely with the Strategic Awareness team to create data-driven content strategies that support demand generation objectives and address developer pain points throughout the buyer journey
• Coordinate with sales teams to align on lead qualification criteria and implementing effective lead nurturing sequences
• Be responsible for attracting, growing and retaining top talent, as well as continuous improvement of processes, adoption of best practices and Gen AI to achieve better results and operational efficiencies

Demand Generation Manager

Campaign Manager – Maternity Cover

Executive Assistant – VP Sales & Performance Marketing

Campaign Manager, Demand Generation