Customer Advocacy Program Manager, Operations and Technology
Thomson Reuters
Tableau
Job Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Lead a team of demand generation specialists responsible for strategizing, executing, and optimizing data-driven marketing campaigns
- Be accountable for achieving the goals for lead volume and quality as agreed upon with the sales and marketing leaders, as well as analyzing the business KPIs to identify areas for improvement
- Own and drive the improvement of a standardized, integrated campaign planning and implementation process that ensures cross-functional marketing and sales tactics are aligned to a strategic effort with measurable impact on the business
- Partner with the Product Marketing team to develop compelling value propositions, competitive positioning, and go-to-market strategies
- Work closely with the Strategic Awareness team to create data-driven content strategies that support demand generation objectives and address developer pain points throughout the buyer journey
- Coordinate with sales teams to align on lead qualification criteria and implementing effective lead nurturing sequences
- Be responsible for attracting, growing and retaining top talent, as well as continuous improvement of processes, adoption of best practices and Gen AI to achieve better results and operational efficiencies
Requirements
- 6+ years of experience and a proven track record in strategically designing and implementing scalable lead generation programs (preferably in B2B)
- Intermediate to advanced knowledge and experience in a variety of tactics: managing SEO/SEM, email and/or display and paid social advertising campaigns
- Strong analytical capabilities with very good experience with Google Analytics, Tableau, Looker, or similar platforms for advanced data analysis and reporting
- Proven track record of successfully delivering results through others and managing a high-performance team
- Experience with driving strategic marketing processes and large, cross-functional projects
- Curiosity, self-drive and attention to detail
- Ability to thrive in a fast-paced work environment, where change is constant and flexibility is key
- Experience working in global company and collaborating across multiple teams and stakeholders is a plus
- Excellent English and communication skills
