Performance Marketing

• We're looking for a strategic and results-driven Sr. Demand Gen Manager to lead our integrated marketing campaigns and drive measurable pipeline growth. You'll own the end-to-end development and execution of multi-channel demand generation campaigns that help us build brand awareness with target audiences, engage prospects throughout their buying journey, and hit our revenue goals.
• This role sits at the intersection of strategy and execution, requiring creative problem-solving, analytical rigor, and strong leadership to deliver campaigns that consistently exceed pipeline targets.
• What You'll Do
• Keep a pulse on target audiences – what they’re talking about, what keeps them up at night, how they consume information – to help inspire campaign ideas and meet our prospects where they are
• Develop demand generation campaigns across multiple channels (email, paid media, organic social, webinars, events, and emerging channels)
• Partner with content and product marketing to translate positioning and messaging into compelling campaign narratives and offers that resonate with legal and procurement decision-makers
• Collaborate closely with a diverse group of stakeholders – channel owners, ABM, customer marketing, brand, marketing operations, and more
• Define and track campaign KPIs aligned with pipeline and revenue goals; establish reporting frameworks that demonstrate clear business impact
• Drive continuous optimization through testing, audience segmentation, and performance analysis to maximize campaign efficiency and conversion rates

Senior Demand Generation Manager, Integrated Campaigns

Salary

Job Level

Tech Stack

About the role

Requirements

Customer Advocacy Program Manager, Operations and Technology

Brand Marketing Analyst

Performance Marketing Analytics Manager

Vice President, Business Operations

Mid-Level Account Manager