Director, Demand Generation
Seamless.AI
Senior Demand Generation Manager, Integrated Campaigns
Ironclad
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $135,000 - $175,000 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- We're looking for a strategic and results-driven Sr. Demand Gen Manager to lead our integrated marketing campaigns and drive measurable pipeline growth. You'll own the end-to-end development and execution of multi-channel demand generation campaigns that help us build brand awareness with target audiences, engage prospects throughout their buying journey, and hit our revenue goals.
- This role sits at the intersection of strategy and execution, requiring creative problem-solving, analytical rigor, and strong leadership to deliver campaigns that consistently exceed pipeline targets.
- What You'll Do
- Keep a pulse on target audiences – what they’re talking about, what keeps them up at night, how they consume information – to help inspire campaign ideas and meet our prospects where they are
- Develop demand generation campaigns across multiple channels (email, paid media, organic social, webinars, events, and emerging channels)
- Partner with content and product marketing to translate positioning and messaging into compelling campaign narratives and offers that resonate with legal and procurement decision-makers
- Collaborate closely with a diverse group of stakeholders – channel owners, ABM, customer marketing, brand, marketing operations, and more
- Define and track campaign KPIs aligned with pipeline and revenue goals; establish reporting frameworks that demonstrate clear business impact
- Drive continuous optimization through testing, audience segmentation, and performance analysis to maximize campaign efficiency and conversion rates
Requirements
- 5+ years of demand generation experience at a B2B SaaS company, preferably in legal tech, enterprise software, or a similar complex sales environments
- Proven track record of building and executing integrated campaigns that drive measurable pipeline growth
- Experience with marketing automation platforms (Marketo) and CRM systems (Salesforce)
- Strong analytical skills with experience using tools like Google Analytics, Tableau, Looker, or similar
- Project management excellence with demonstrated ability to coordinate multiple concurrent campaigns, manage competing priorities, and deliver on tight timelines
- Leadership mindset with experience influencing cross-functional teams and presenting results to senior stakeholders
