Head of Demand Generation
LatamCent
Campaign Manager
Climb Channel Solutions NA
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cyber SecurityTableau
About the role
- Plan and execute integrated demand generation and ABM campaigns designed to acquire, nurture, and convert target accounts across the full funnel — from awareness to opportunity.
- Partner with sales and marketing leadership to define target account lists and identify engagement tactics by segment, persona, and buying stage.
- Develop campaign plans and project timelines using Asana to coordinate execution across PMM, design, digital, web, operations, and SDR teams.
- Leverage ABM platforms and intent data (e.g. 6sense, Bombora) to identify engagement triggers and prioritize outreach to high-fit accounts.
- Use analytics and insights to measure and optimize campaign performance, track pipeline influence, and continuously improve conversion rates across the funnel.
- Coordinate with the digital marketing agency to align paid media, retargeting, and social programs to ABM and demand generation objectives.
- Collaborate closely with the SDR and sales teams to activate ABM plays that support outreach, meeting creation, and opportunity acceleration.
- Maintain ongoing campaign reporting and dashboards in HubSpot, Salesforce, and Tableau; provide insights to marketing leadership.
Requirements
- 3–5 years of experience in B2B marketing campaign management, demand generation, or ABM, preferably in a fast-paced SaaS or cybersecurity environment.
- Demonstrated experience in account-based marketing strategy, including account segmentation, personalized messaging, and campaign orchestration.
- Strong understanding of marketing attribution models, funnel metrics, and pipeline influence reporting.
- Proficiency with marketing automation and CRM tools such as HubSpot, Salesforce, and SalesLoft; experience with ABM platforms (Demandbase, 6sense) is a plus.
- Strong ability to manage complex projects with multiple stakeholders, maintaining clear timelines and accountability through Asana.
- Excellent communication and collaboration skills; able to work cross-functionally with creative, content, and sales teams.
- Bachelor’s Degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
- Strong results orientation with a data-driven approach and a sense of urgency to get things done.
Benefits
- healthcare insurance
- pension/retirement matching
- comprehensive life insurance
- employee assistance program
- time off plans
- paid company holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationaccount-based marketingcampaign managementmarketing attribution modelsfunnel metricspipeline influence reportingproject managementdata-driven approach
Soft skills
communicationcollaborationresults orientationability to manage complex projectsaccountability
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Journalism
