ZoomInfo

Senior Product Marketing Manager – Talent Solutions

ZoomInfo

full-time

Posted on:

Origin:  • 🇺🇸 United States

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $128,000 - $176,000 per year

Job Level

Senior

Tech Stack

GoTableau

About the role

  • ZoomInfo is looking for a Senior Product Marketing Manager to play a crucial role in driving the adoption and expansion of the company's talent products. Market and Competitor Analysis: Conduct thorough market research and competitive analysis to understand market trends, customer needs, and positioning opportunities Product Positioning and Messaging: Develop clear and compelling product positioning, value propositions, and messaging that differentiates our product in the market Go-to-Market Strategy: Plan and execute go-to-market strategies for product launches and updates, ensuring alignment across all channels and teams Content Creation: Create high-quality, informative content such as blog posts, case studies, product videos, and website copy that articulates the value of our product to our target audience Product Feedback Loop: Act as a liaison between the product users and the product team, gathering feedback to inform product development and improvement Sales Enablement: Equip the sales team with necessary product knowledge and materials, including pitch decks, FAQs, and product demos, to effectively sell the product Performance Measurement: Measure and report on the effectiveness of product marketing activities, adjusting strategies based on data-driven insights

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field 5+ years of experience Proven experience in product marketing, preferably in a SaaS environment, experience in Talent and HR Tech is a plus Strong understanding of the software development and technology landscape Exceptional communication and storytelling skills, with the ability to translate complex product information into simple, compelling messages Experience with market research, segmentation, and positioning Ability to work cross-functionally and collaborate with teams across the organization Creative thinker with a data-driven mindset Proficiency in marketing and analytics tools (Tableau, Amplitude, Salesforce) Strong project management skills, with the ability to lead and manage multiple time-sensitive projects simultaneously Excellent interpersonal and team collaboration skills Ability to work in the Austin area and collaborate with local team members