Senior Product Marketing Manager
SchoolAI
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead end-to-end go-to-market strategies for major product launches and feature releases that drive adoption and revenue.
- Own positioning, messaging, and competitive differentiation for assigned product ownership within the EdTech space.
- Develop compelling marketing content including sales enablement materials, case studies, white papers, presentations, and campaign assets.
- Conduct market research, competitive analysis, and customer interviews to identify opportunities and inform product strategy.
- Partner closely with Product, Sales, Engineering, and Customer Success teams to align on strategy and deliver cohesive customer experiences.
- Enable sales teams with training, marketing assets, competitive intelligence, and objection handling frameworks.
- Analyze product performance metrics and user feedback to continuously optimize marketing strategy and tactics.
- Collaborate with senior internal stakeholders and external partners, customers, and influencers to advance marketing objectives.
- Navigate complex, ambiguous marketing challenges independently, demonstrating strong judgment in selecting methods and approaches.
Requirements
- 5-7 years of product marketing experience, preferably in EdTech, SaaS, or B2B technology.
- Proven track record of successful product launches and go-to-market execution that drove measurable business results.
- Deep understanding of product marketing fundamentals with full expertise in your area of specialization.
- Demonstrated ability to work on problems of diverse scope, showing strong judgment when navigating unknown territory.
- Outstanding written and verbal communication skills with ability to craft compelling narratives for diverse audiences.
- Strong analytical skills and ability to translate data into actionable insights and strategy.
- Ability to work independently with minimal day-to-day oversight while seeking guidance on new strategic initiatives.
- Experience influencing without authority and building productive relationships with senior stakeholders.
- Creative problem-solver with a bias toward action and results.
- Passion for education and belief in AI's potential to transform learning.
Benefits
- Competitive compensation
- Stock options to share in our success.
- Health and dental insurance.
- Generous PTO for balance and rest.
- A passionate, supportive team and the chance to transform K12 education with AI.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategiesmarket researchcompetitive analysissales enablementmarketing content developmentproduct performance analysisdata analysiscustomer interviewscampaign asset creation
Soft skills
communication skillscreative problem-solvingindependent workjudgmentrelationship buildinganalytical skillsnarrative craftingstrategic thinkingcollaborationadaptability