Product Marketing

• Work cross-functionally to influence and shape product positioning, messaging frameworks, and value propositions for Substack's platform and new features, in close collaboration with product and partnerships.
• Partner closely with product teams to create differentiated narratives that articulate why Substack is the best platform for independent writers and creators.
• Develop messaging that speaks to writers and creators at different stages—from those just starting out to established publications.
• Lead product launches from concept to execution, coordinating across product, design, growth, and partnership teams.
• Develop launch strategies that maximize awareness, adoption, and engagement among target creator segments.
• Create launch assets including blog posts, case studies, and email campaigns.

Product Marketing Manager

GTM Lead

Lead Talent Partner – GTM

Director, Product Marketing – GTM Lead

Product Marketing Manager

Product Marketing Manager – Hardware and Edge Devices