Performance Marketing

• Own execution, performance, and growth of Paid Search service within assigned book of business
• Service complex, enterprise-level accounts with campaign creation, daily optimizations, and high-level strategy ownership
• Provide intelligent analysis, interpretation, and action plans based on campaign performance and client data sources of truth (e.g., GA, Shopify)
• Participate in weekly department scrums and training sessions
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication with internal teams and assigned clients
• Utilize AI and outsource resources to assist in workflow and employ AI technologies to optimize business processes
• Participate in development of new department training materials
• Utilize and leverage Power Digital's Nova ecosystem as it relates to the department

Senior Paid Search Strategist

Paid Media Specialist

Retail Media Strategist – Search, PPC