Senior Marketing Analyst – Enterprise
Power Digital Marketing
full-time
Posted on:
Location: 🇨🇷 Costa Rica
Visit company websiteJob Level
Senior
About the role
- Audit current and prospective clients’ marketing programs and craft integrated marketing plans across channels, with emphasis on social media and Google Ads
- Work closely with channel specialists (Programmatic, PR, SEO, Affiliate, Influencer, Email) to develop impactful marketing strategies and ensure channel-level strategies align with overarching plan
- Plan and determine budget allocation by channel, medium, environment, objective, and funnel stage
- Conduct research and analysis on prospective clients, industry, competitors, ideal customer profile, and sentiment
- Create forecasting and projections; pressure test forecasts to align projections with client budgets, efficiency requirements, and business objectives
- Support account teams and contribute to client acquisition through appraisal production and appraisal collateral development
- Focus on audit quality, audit speed, and accuracy of appraisal forecasts; meet KPIs (Appraisal Production, Win Rate, Percent of Appraised GP to Won GP)
Requirements
- Proficiency in spoken and written English at an advanced level is required
- 5+ years of cross-channel marketing program management experience
- Understanding of marketing funnels and flywheels
- Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
- Competence in Google Ads, Facebook, and/or similar self-serve platforms
- Familiarity with social media platforms (Facebook, TikTok) and Google Ads channels (SEM, GDN, YouTube)
- Familiarity with the larger marketing and media buying landscape
- Familiarity with earned media channels
- Familiarity with audience insight tools such as Global Web Index
- Familiarity with Asana and Slack