Senior Marketing Analyst – Enterprise
Power Digital Marketing
full-time
Posted on:
Location: 🇪🇨 Ecuador
Visit company websiteJob Level
Senior
About the role
- Audit current and prospective clients’ marketing programs
- Craft integrated marketing plans across full suite of channels, with emphasis on social (Facebook, TikTok) and Google Ads (SEM, GDN, YouTube)
- Work closely with channel specialists (Programmatic, PR, SEO, Affiliate, Influencer, Email) to develop cohesive strategies
- Determine budget allocation by channel, medium, environment, objective, and funnel stage
- Coordinate channel-level strategies to align with overarching plans
- Research prospective client industry, competitors, ICP, and sentiment
- Forecast and pressure-test projections to align with client budgets, efficiency requirements, and business objectives
- Produce appraisal collateral used by account teams and for business development
Requirements
- 5+ years of cross-channel marketing program management experience
- Understanding of marketing funnels and flywheels
- Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
- Competence in Google Ads, Facebook, and/or similar self-serve platforms
- Familiarity with the larger marketing and media buying landscape
- Familiarity with earned media channels
- Familiarity with audience insight tools such as Global Web Index
- Familiarity with Asana and Slack
- Proficiency in spoken and written English at an advanced level