HireHawk

Marketing

• Launch, manage, and optimize campaigns across Meta, TikTok, Snapchat, and Pinterest with precision and speed
• Build and execute creative testing frameworks that prevent fatigue and scale winners quickly
• Drive conversion rate optimization (CRO) through funnel testing and retargeting strategies
• Own budget allocation and pacing, ensuring profitable scaling while protecting CPA targets
• Produce weekly performance reports with actionable insights and next-step recommendations
• Collaborate daily with creative teams to brief, test, and iterate high-performing ad concepts
• Maintain strict compliance with platform ad policies and beauty industry advertising standards
• Identify growth opportunities across channels, audiences, and placements, proposing bold tests
• Monitor competitor activity and industry trends to keep campaigns ahead of the curve

Performance Media Buyer, Beauty/eCom

• Launch, manage, and optimize campaigns across Meta, TikTok, Snapchat, and Pinterest with precision and speed; Build and execute creative testing frameworks that prevent fatigue and scale winners quickly; Drive conversion rate optimization (CRO) through funnel testing and retargeting strategies; Own budget allocation and pacing, ensuring profitable scaling while protecting CPA targets; Produce weekly performance reports with actionable insights and next-step recommendations; Collaborate daily with creative teams to brief, test, and iterate high-performing ad concepts; Maintain strict compliance with platform ad policies and beauty industry advertising standards; Identify growth opportunities across channels, audiences, and placements, proposing bold tests; Monitor competitor activity and industry trends to keep campaigns ahead of the curve