Forrester

Analyst

• Determine a visionary, integrated research and content portfolio based on clients’ top initiatives and market opportunities.
• Conduct and analyze primary research based on your content plan.
• Write/produce content in various formats (reports, blog posts, data snapshots, podcasts, short-form video, etc.).
• Apply Forrester’s research and frameworks to help clients solve business challenges through short- and long-term guidance.
• Expand your presence as an influential speaker and thinker.
• Talk with the press, present at Forrester and other external events, and deliver client presentations both virtually and in person.
• Evolve and productize your coverage and work with the Forrester ecosystem to evangelize it with clients and prospects.

Principal Analyst – Enterprise CX Transformation

Compliance

• Conduct research and deliver strategic advice for risk management leaders
• Develop understanding of client requirements for successful risk management
• Conduct primary research on risk management capabilities
• Define the future of risk management
• Collaborate with research teams to develop comprehensive research portfolio
• Write and create multiple research projects annually
• Consult with clients to apply Forrester’s research
• Build industry presence as a speaker and thinker

Senior Analyst, Cyber Risk Quantification – GRC

Artificial Intelligence

• Research and analyze AI's impact on marketing decision-making and execution cycles
• Write and produce content in various formats such as reports and podcasts
• Apply Forrester’s research frameworks to help clients solve business challenges
• Establish industry presence as a thought leader and influential speaker
• Evolve and productize marketplace coverage with sales and analyst relations

Principal Analyst – AI-Enabled Marketing

Sales

• Achieve overall team sales goals.
• Coach and motivate individual team members.
• Develop team members for current and future opportunities.
• Hire and develop new team members for future growth.
• Analyze sales forecasts, pipelines, and data.
• Collaborate with other Forrester departments and sales teams to enrich business.
• Maintain the proper product mix ratio.
• Utilize Forrester’s CRM system (Salesforce) and sales methodology.
• Act as a role model and leader within the sales organization.
• Promote a can-do culture and positive environment, advise reps on accounts, answer questions, and provide assistance when necessary.
• Make presentations to clients and prospective clients regarding Forrester’s products and services.
• Assist with presentations when necessary.
• Manage the region as a business with appropriate expense and budget controls.
• Travel with the sales reps for coaching opportunities as well as client engagement and feedback.

Sales Manager

Account Executive

• Prospect and close appropriate new business prospects from a list based on a specific geography or vertical industry.
• Sell primarily to senior management (director, C-level) at prospect accounts.
• Maintain the minimum weekly/daily metrics, and ensure quota is met.
• Produce accurate and timely forecasts.
• Develop a complete understanding of all our product offerings.
• Understand the changing business and technology issues that our potential clients face.
• Work with vertical and horizontal research teams to better understand the Forrester value proposition for our prospects.

Senior Account Executive

Director

• Lead a research team focused on enterprise business apps and services
• Define a compelling research agenda addressing client needs
• Advocate for research services both internally and externally
• Collaborate with global sales organization on business opportunities
• Mentor and support the professional development of the research team

VP, Research Director, Enterprise Business Apps – Services

• Partner with senior management (director, C-level) clients as a trusted business advisor by leveraging the company’s research on emerging technologies and customer experience.
• Collaborate with industry analysts and the ecosystem to sell and deliver prescriptive client solutions.
• Maintain the minimum weekly/daily metrics, and ensure quota is met.
• Produce accurate and timely forecasts.
• Uncover key business initiatives and engage new cross-functional buying centers.
• Develop sales opportunities to increase contract value and customer retention.
• Maintain and build relationships with executive-level contacts to understand their business needs and identify new opportunities.
• Develop a complete understanding of the company’s products and services portfolio to align appropriate solutions with client needs.

Senior Account Director

Proposal Manager

• Lead end-to-end proposal development, ensuring on-time submissions and compliance.
• Evaluate the probability of winning and guide pursuit decisions.
• Collaborate with teams to craft persuasive proposals.
• Manage the assembly of proposal content for consistency and compliance.
• Create and manage schedules, assign tasks, and track progress.
• Research competitors to inform competitive strategies.
• Review and edit proposals for clarity and alignment.
• Maintain a centralized proposal repository for future reference.

• Serve as the expert for a body of research that demand and ABM leaders and team members with best practices, trends, actionable tools, templates and future thinking predictions.
• Collaborate with cross-functional teams and services across Forrester to develop a complete research portfolio that drives customer delight and revenue.
• Develop a deep understanding of what Forrester clients require to be successful as B2B demand and ABM leaders.
• Conduct primary research to better understand how to 1) sell the RPT/buying group vision internally to gain consensus and move forward, 2) effectively pilot and implement an RPT project, 3) ensure revenue process transformation efforts encompass the entire customer lifecycle, including the integration of sales processes with marketing and customer success.
• Use this research to help clients navigate operational challenges by providing assessments of current states as well as insights to desired states with actionable step-by-step guidance.
• Conduct deep analysis of demand and ABM challenges and preferences balanced with CMO preferences and expectations.
• Create high quality, actionable, analytically deep and fact-based research content consistently throughout the year, including a media mix of written reports, tools, webinars, videos, blogs, podcasts, infographics, and other intellectual property.
• Build visibility for research and contribute to Forrester client communities.
• Drive and lead key technology market evaluations through our Forrester Wave™ and Landscape methodologies for the practice and adjacent areas.
• Consult with clients to apply Forrester’s research in the context of their specific business environment and help solve their problems through inquiry, guidance, advisory, and consulting engagements.
• Present at Forrester hosted and industry-related events and deliver client webinars and speaking engagements.
• Establish an industry presence as an influential speaker and thinker, build relationships with journalists and industry-groups who cover the sector, and participate in vendor briefings and field press inquiries as necessary.
• Support business development and prospect conversations as arranged by Forrester’s account leadership teams.
• Foster a leadership style that drives a culture of cross-team collaboration, mentorship, integrity, and relentless positive pursuits.

Principal Analyst, B2B Demand, ABM

IT Support

• Lead the Enterprise Solutions Architecture practice area, working across Forrester research teams, including the Technology Strategy and Executive Partner teams as well as Sales and Product to develop a complete research portfolio that drives customer delight and revenue.
• Develop a deep understanding of what Forrester clients require to be successful as technology executives and leaders.
• Establish an industry presence as an influential speaker and thinker; build relationships with journalists who cover the sector; participate in vendor briefings and field press inquiries as necessary.
• Conduct primary research into 1) architecture strategy, solutions architecture, key technology platforms, and roadmaps, 2) governance and risk management, 3) financial and cost optimization, and 4) performance management including metrics, KPIs, benchmarks etc.
• Use this research to help clients navigate challenges by providing insights on the future of solutions architecture, cost optimization, investment prioritization, and long-term workplace strategy.
• Conduct deep analysis of IT decision maker challenges and preferences balanced with employee preferences and expectations.
• Create high quality, actionable, analytically deep and fact-based research content throughout the year.
• Research/write/create approximately 8 to 12 research projects per year, which includes of mix of written reports, tools, webinars, videos, blogs, podcasts, infographics, and other intellectual property.
• Build visibility for his/her research and contribute to Forrester client communities.
• Drive and lead key Forrester Waves and Landscape reporting for the practice and adjacent areas.
• Consult with clients to apply Forrester’s research in the context of their specific business environment and help solve their problems through inquiry, guidance, and advisory and consulting engagements.
• Present at Forrester-sponsored and industry-related events and deliver client webinars.
• Co-lead the global Forrester Enterprise Architecture forum and award program.
• Contribute to the State of Modern Technology Operations survey, a key adjacent area.
• Support business development and prospect conversations as arranged by Forrester’s account leadership teams.
• Fosters a leadership style that drives a culture of cross-team collaboration, mentorship, integrity and relentless & positive pursuits.