Principal Analyst – AI-Enabled Marketing

Forrester

Principal Analyst focused on AI's influence on marketing functions at Forrester. Collaborating with marketing executives to drive business growth and innovation in marketing practices.

Posted 6/4/2026full-timeCambridge • Massachusetts, New York • 🇺🇸 United StatesLead💰 $141,000 - $229,000 per yearWebsite

About the role

Key responsibilities & impact

Research and analyze AI's impact on marketing decision-making and execution cycles
Write and produce content in various formats such as reports and podcasts
Apply Forrester’s research frameworks to help clients solve business challenges
Establish industry presence as a thought leader and influential speaker
Evolve and productize marketplace coverage with sales and analyst relations

Requirements

What you’ll need

At least 10 years of experience in senior marketing, strategy, or marketing leadership roles
Demonstrated expertise in how marketing organizations are designed and run
Deep understanding of how AI and automation are reshaping marketing work
Practical experience applying AI in marketing
Established credibility as a thought leader through writing, speaking, or research
Collaborative mindset and comfort working within a team
Willingness to travel about 25% of the time

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Flexible working hours
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

AImarketing strategycontent productionForrester research frameworksautomation in marketing

Soft Skills

thought leadershipcollaborationcommunicationinfluential speaking