Driven Brands Inc.

Marketing

• Own ATI's brand strategy, messaging architecture, and market positioning across all channels
• Ensure brand consistency across digital, print, events, and member-facing communications
• Develop thought leadership content and campaign strategies that reinforce ATI's authority in the automotive coaching space
• Design and execute campaigns to drive new member acquisition across paid search, SEO, social, email, and outbound channels
• Partner with the sales team to develop lead generation programs, nurture sequences, and conversion strategies
• Oversee ATI's paid media strategy, including vendor relationships and performance accountability
• Build lifecycle marketing programs that drive member engagement, event attendance, and retention
• Develop personalized communication strategies across email, SMS, and digital touchpoints
• Collaborate with coaching and operations teams to support member success milestones and upsell opportunities
• Own ATI's digital presence including website, SEO strategy, and marketing automation platform
• Establish marketing KPIs and reporting cadences; present performance and insights to senior leadership
• Use data to inform decisions, optimize campaigns, and identify growth opportunities
• Lead, develop, and grow a marketing team including internal staff and agency/vendor partners
• Partner closely with Sales, Operations, Finance, and Product to align marketing with business priorities
• Manage the marketing budget with a clear ROI mindset

Marketing Manager

• Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders
• Test new tactics and evaluate scalability across the system
• Ensure shops execute against brand standards and promotions to deliver the Maaco customer promise
• Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks
• Hold one-on-one communications with DMAs and franchisees across system to communicate local marketing and media plans
• Lead all FZ to consumer efforts including Call Center, Reputation Management, and Promotions

Marketing Manager

Field Marketing Specialist