Content Strategy Manager

Driven Brands Inc.

Content Strategy Manager creating and delivering training programs for automotive shop owners. Leading content strategy and managing digital platforms for ATI's member engagement.

Posted 6/20/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $15,000 - $163,000 per yearWebsite

About the role

Key responsibilities & impact

Conduct ongoing research into industry best practices, emerging technologies, and trends
Translate insights into structured training programs, workshops, peer group curriculum, and on-demand digital learning content
Own the end-to-end content lifecycle: research, design, build, hand off for delivery, measure results, and iterate
Develop and maintain a content calendar aligned to ATI's 2026 strategic pillars
Present content in ATI training courses, peer groups, workshops, and external industry events as an ATI subject matter expert and brand representative
Collaborate with ATI coaches, group facilitators, and member experience teams to align content delivery with member development goals
Serve as the strategic owner of ATI's public-facing website
Own the strategy and overhaul of the ATI member portal
Lead a thorough assessment of the current member portal, identify gaps against member needs

Requirements

What you’ll need

8 or more years of experience in content strategy, content development, instructional design, marketing communications, or a closely related field
Demonstrated ability to build and execute a content or communications strategy independently, without heavy management oversight
Experience creating both in-person and digital on-demand learning or content programs
Strong research and synthesis skills. You can scan the industry, find the signal, and turn it into a usable program.
Comfortable presenting and facilitating to senior executive audiences, peer groups, and live workshop settings
Experience owning or leading a digital platform or website, including coordinating with technology vendors, finance, and cross-functional stakeholders to drive improvements
Strong written communication skills. Every piece of content you create carries the ATI brand.

Benefits

Comp & perks

Health and wellness benefits including paid time off and holiday pay
Get early access to 50% of your earned wages at any time through our myFlexPay program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategycontent developmentinstructional designmarketing communicationsdigital learningcontent lifecycle managementcontent calendar developmentwebsite managementdigital platform ownershipresearch and synthesis

Soft Skills

presentation skillsfacilitation skillsindependent executioncollaborationstrong written communicationstrategic thinkingassessment skillsmember development alignmentworkshop facilitationstakeholder coordination