Collectors

Marketing

• Lead and Evolve the Marketing PMO Function: Own the vision, strategy, and roadmap for the Marketing PMO function, building scalable operating models, governance structures, and delivery frameworks that elevate organizational maturity across planning, prioritization, resource management, and execution oversight.
• Lead and mentor a high-performing PMO team while driving operational excellence across the marketing organization.
• Drive Enterprise Marketing Planning & Integrated Operations: Oversee quarterly planning, campaign planning, roadmap management, and organizational prioritization across marketing functions, ensuring alignment between business objectives, resource allocation, delivery timelines, and execution priorities.
• Lead cross-functional planning cadences and operational reviews that improve transparency, accountability, and decision-making.
• Connect Marketing Ways of Working Across Teams: Harmonize workflows and operating rhythms across Product Marketing, Creative & Content, Communications, Channel Marketing, Growth & Engagement, Events, and other functions by implementing scalable processes, governance models, intake systems, and collaboration frameworks that improve execution quality and reduce operational friction.
• Partner Cross-Functionally to Drive Strategic Execution: Serve as a strategic operational partner across business, product & technology, finance, legal, operations, and customer service teams, leading complex cross-functional initiatives while proactively identifying organizational risks, execution gaps, resource constraints, and process inefficiencies to ensure alignment with company and GTM priorities.
• Optimize Tools, Reporting & Operational Visibility: Own and evolve the marketing organization’s work management ecosystem, including Asana and related operational tools, while developing executive dashboards, reporting frameworks, operational KPIs, templates, playbooks, and AI-enabled workflows that improve visibility, consistency, efficiency, and scalability across the organization.
• Champion Continuous Improvement & Organizational Excellence: Foster a culture of accountability, collaboration, agility, and continuous improvement by leading operational transformation initiatives, driving adoption of new tools and processes through effective change management, and continuously refining marketing operating models to support evolving business needs and future growth.

Senior Manager, Marketing PMO

Community Manager

• Manage customer engagement across owned platforms: This role will be responsible for customer engagement and assistance across multiple channels, including but not limited to public inquiries and private direct messages across Instagram, X/Twitter, Facebook and more.
• Work closely with key Marketing stakeholders and Customer Support: This position will be part of PSA’s Marketing organization primarily, working with multiple stakeholders on customer acquisition strategies and tactics, while also working closely with PSA’s Customer Support and CRC teams, ensuring best-in-class direct customer assistance
• Develop & execute customer acquisition strategy: Meeting PSA’s customers – both new and existing – where they are is a core business focus, and that extends well beyond physical location. This position will be responsible for developing a strategy to reach PSA’s customers who are either experiencing issues or interested in PSA’s authentication & grading services, but have not yet engaged with PSA directly
• Drive community engagement and activation at in-person events: As PSA continues to ramp up its presence at hobby shows and with local card shop drop-off events, this position will assist with in-person activation that enhances the customer experience
• Assist with PSA social media content management: This position will also have integration with executing PSA’s overall social media content strategy, offering data- and experience-driven insights on how we can continually tailor our efforts to best help our customers
• Elevate Brand Visibility: Maintain a consistent presence in the digital landscape, strategically sharing our narratives, strengthening our brand positioning and ensuring our company remains top-of-mind within the collecting community

Community Engagement Associate

Social Media Manager

• Schedule and deploy social media content across all Collectors platforms, ensuring accurate timing, proper formatting, and platform-specific optimization for each post.
• Execute social media campaigns and promotions by deploying existing and approved content that is appropriate for the broader collectibles marketplace.
• Maintain, manage, and consistently execute against a regular social media content calendar, ensuring content is published on schedule and optimized for each platform.
• Monitor activity on the company's branded social media platforms across Facebook, Instagram, X (Twitter), YouTube, TikTok, Threads, LinkedIn, Reddit, and Discord.
• Coordinate with internal creative and marketing teams to receive, organize, and deploy approved content assets — including copy, images, graphics, and video — ensuring all posts are on-brand and published accurately.
• Monitor, analyze and report on social media analytics, metrics, and audience sentiment across all platforms — translating data into actionable insights to set quarterly goals and continuously evolve the overall content strategy.
• Remain up-to-date with changes and new features across all social media platforms to ensure maximum effectiveness of social media strategy and implementation.

Social Media Coordinator

• Execute integrated GTM campaigns across digital, lifecycle, partnerships, and community channels
• Support end-to-end product launches, including timelines, asset development, channel orchestration, and post-launch optimization
• Translate strategic briefs into clear execution plans with defined deliverables and deadlines
• Manage campaign calendars and ensure alignment across internal teams
• Support development and refinement of product positioning, messaging, and value propositions
• Work directly with cross-functional teams to develop marketing assets (emails, landing pages, social, paid media, etc.)
• Partner with Product and Operations to ensure accurate and timely communication of product updates
• Maintain strong awareness of TCG trends, release cycles, and collector sentiment—especially within Pokémon
• Execute against key moments in the TCG calendar (set releases, events, market spikes)
• Track and report on campaign performance (conversion, submissions, CAC, engagement)
• Identify optimization opportunities and implement test-and-learn strategies
• Maintain dashboards and reporting to inform ongoing GTM improvements
• Act as a central execution hub across Product, Growth, Creative, Brand, and Ops teams
• Manage timelines, dependencies, and deliverables across stakeholders
• Ensure high-quality, on-time delivery of all marketing initiatives

Marketing Manager, TCG & Pop Culture

Manager

• Independently lead all phases of quantitative/qualitative research, from design, recruitment, fieldwork, moderation and reporting out to key stakeholders
• Own the CSAT and brand health tracking programs, monitoring key metrics like brand/feature awareness, satisfaction and perceptions to key stakeholders
• Lead custom, primary research like card collecting attitudes & usage studies, concept testing, competitive analyses, churn analyses and more
• Monitor industry trends, product launches, positioning, partnerships, pricing, customer engagement, etc. within the card collecting hobby
• Partner with cross-functional teams to identify research needs and deliver insights that influence decision-making

Market Research Manager

• Own end-to-end product marketing strategy across TCG and Pop Culture categories
• Define target segments and develop acquisition, engagement, and retention strategies
• Lead go-to-market planning for product launches, drops, and category expansions
• Drive integrated campaign strategy across digital, CRM, events, and social channels
• Define positioning, messaging, and value propositions by category
• Translate collector insights and market dynamics into actionable product and GTM strategies
• Partner with Product and Operations to inform roadmap priorities and readiness
• Develop pricing, packaging, and promotional frameworks in partnership with business leads
• Serve as the internal and external expert across Pokémon and broader TCG ecosystems
• Support PSA’s expansion into Pop Culture grading through clear, compelling narratives
• Build partnerships across creators, IP holders, retailers, and key industry events
• Identify whitespace opportunities and develop scalable playbooks for category growth
• Stay ahead of market dynamics, including release cycles, grading demand, and pricing trends
• Establish and manage full-funnel KPIs (awareness through submission and engagement)
• Drive continuous optimization through testing across channels, offers, and experiences
• Build and lead a high-performing product marketing function

Director, TCG & Pop Culture Marketing

• Event Strategy: Develop and execute comprehensive Drop-Off event strategies with the Drop Off Events Manager that are aligned with Collectors' objectives, for Drop-Off Events with significant brand presence
• Event Planning: Oversee end-to-end event planning, including budgeting, logistics, venue selection, vendor management (if necessary), and the development of event timelines for a wide range of Drop–Off Events
• Marketing Integration: Collaborate with the marketing team to ensure event marketing plans are aligned with overall marketing strategies, encompassing pre-event, on-site, and post-event efforts
• Stakeholder Engagement: Liaise with internal and external stakeholders, including card shop owners, industry partners, vendors, collectors, and the Operations and Customer Care teams to ensure the successful execution of events
• Metrics and Reporting: Establish key performance indicators (KPIs) for your events and provide regular reports on event success, ROI, and attendee feedback