Bridge

Marketing

• Own the content engine: set the editorial strategy and calendar, define the briefing and review process, and build the workflows that let contributors produce consistently at scale.
• Serve as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenance.
• Source, plan, manage, and execute the full calendar of marketing events from concept through post-event follow-up.
• Own marketing’s use of our marketing automation and CRM platform, serving as the go-to owner for building effective marketing lists, audience segmentation, and data-driven targeting.
• Operationalize multi-channel and ABM campaigns designed with Demand Generation, building the target-account lists, audiences, sequences, and tracking that bring them to life.
• Act as the primary point of contact and project manager for external partners: the design/creative agency, PR/communications agency, freelancers, and event vendors.

Senior Marketing Manager

Marketing Operations

• Own marketing’s use of our marketing automation and CRM platform, serving as the go-to owner for building effective marketing lists, audience segmentation, and data-driven targeting.
• Build and maintain marketing automation: workflows, nurture sequences, email programs, forms, and landing pages.
• Own marketing data hygiene, list quality, segmentation logic, and email deliverability so outreach reaches the right people and performs.
• Own the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand Generation, who owns the pipeline and revenue narrative.
• Support the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the DemandGen on platform governance.
• Operationalize multi-channel and ABM campaigns designed with Demand Generation, building the target-account lists, audiences, sequences, and tracking that bring them to life.
• Execute campaign setup, QA, launch, and reporting across channels.
• Source, plan, manage, and execute the full calendar of marketing events from concept through post-event follow-up.
• Serve as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenance.
• Set the editorial strategy and calendar of the content engine and build workflows that let contributors produce consistently at scale.
• Act as the primary point of contact and project manager for external partners, managing scopes, timelines, deliverables, and budgets across vendors.

Senior Manager, Marketing Operations – Programs

IT Support

• Act as the primary point of contact for day-to-day user support, managing requests efficiently through to completion.
• Own the IT Joiner, Mover, Leaver (JML) lifecycle, ensuring all core access is securely granted on Day 1.
• Maintain our Edinburgh HQ office tech, including network infrastructure (Wi-Fi, LAN), conference room AV setups, and ISP coordination.
• Maintain an accurate inventory of corporate endpoints, support both Apple and Windows operating systems, deploy security patches, and report on security posture.
• Manage user provisioning based on a centralised RBAC framework, while actively tracking and reclaiming unused or abandoned software licenses.

IT Support Specialist

Operations

• Running the full Ad Ops engine - overseeing activation, pacing, performance, QA, inventory strategy, troubleshooting, and the day-to-day mechanics that keep campaigns healthy.
• Connecting supply, demand, and strategy - working across SSPs, DSPs, publishers, and brand teams to align expectations, reduce friction, and make sure our curation and decisioning deliver the right outcomes.
• Building processes that scale - creating workflows, playbooks, and operational systems that help the team move faster, reduce errors, and drive consistent results.
• Driving performance and partner growth - helping clients get more value from their spend, optimizing towards quality supply paths, and identifying opportunities to expand usage of our platform.
• Working cross-functionally with product, data, and engineering to improve tools, automate pain points, and turn feedback into smarter features.
• Operationalize BRIDGE's curation methodology — build and run the workflows, qualification process, and quality checks used to assemble curated supply and audience packages, in partnership with Product on the underlying criteria.
• Manage the ongoing curation pipeline — reviewing, qualifying, and refreshing supply and data partners against curation standards on a recurring cadence.
• Own the agency-facing operational relationship for curation: fielding requests, coordinating onboarding of curated deals/segments, resolving escalations.
• Report on curation performance (adoption, lift, partner quality) to leadership and the agency channel.
• Monitor competitive curation offerings and flag operational implications for BRIDGE's supply strategy.
• Lead end-to-end programmatic campaign operations across DSPs (TTD, DV360, Amazon, and others), SSPs, and private marketplace deals.
• Own supply path optimization strategy — evaluating, trimming, and curating supply partners with a preference for transparent, quality-verified paths.
• Direct BRIDGE's deal ID deployment across eligible client campaigns, setting activation criteria and measuring lift.
• Drive performance against client KPIs (ROAS, CPA, viewability, brand safety, completion rate) across display, video, and CTV.
• Partner with BRIDGE's data and identity teams to translate first-party people-based audiences into programmatic activation strategies.
• Oversee cookieless audience onboarding workflows — including email-hashed, device graph, and identity-resolved segments.
• Establish and maintain brand safety, IVT filtering, and MFA exclusion standards across all active campaigns.
• Manage, mentor, and grow a team of programmatic traders, campaign managers, and ad operations specialists.
• Define trafficking, QA, and reporting standards; build scalable playbooks for campaign launch and optimization.
• Serve as the internal subject matter expert on emerging ad tech including AI-driven curation, SPO, and attention measurement.
• Present programmatic strategy and results to senior leadership and key client stakeholders.
• Manage strategic relationships with supply, data, and technology partners.
• Evaluate new ad tech vendors — including AI decisioning layers, curation platforms, and measurement solutions — and lead pilot programs.
• Negotiate deal terms, pricing, and service levels with SSPs, data providers, and DSP account teams.

Head of Curation, Supply Operations

Vice President

• Own the product vision: Define and evangelize a multi-year product strategy across Bridge’s curation businesses — one that is differentiated, commercially grounded, and built to scale.
• Drive Bridge’s curation business product roadmap end-to-end, balancing internal platform capabilities with evolving buyer and seller demand.
• Stay ahead of structural changes in the programmatic ecosystem and translate those signals into proactive product decisions.
• Establish internal buy-in and alignment for the product vision across leadership and represent Bridge’s product perspective externally.
• Work in close partnership with senior product leadership across the organization to keep the curation roadmap connected to Bridge's company-wide product vision and GTM priorities.
• Develop and manage the full product development lifecycle — from discovery through launch and long-term evolution.
• Partner closely with Sales and Marketing to ensure products are built for how the market buys.
• Identify and pursue opportunities to extend Bridge’s product footprint beyond current offerings.
• Define success metrics for every product surface and hold the team accountable to outcomes.
• Recruit, develop, mentor, and hold accountable a team of product managers.

VP, Curation Products

• Own the product vision: Define and evangelize a multi-year product strategy across Bridge’s data, media, and activation businesses — one that is differentiated, commercially grounded, and built to scale.
• Lead activation strategy: Own Bridge's audience creation, media activation and attribution roadmap — from data delivery and omni-channel campaign deployments through reporting and attribution — ensuring our activation business keeps pace alongside customer expectations, partner integrations, channel expansion, and evolving buyer workflows.
• Anticipate market shifts: Stay ahead of structural changes in the programmatic ecosystem — identity deprecation, data clean rooms, AI-driven targeting — and translate those signals into proactive product decisions.
• Build the narrative: Establish internal buy-in and alignment for the product vision across leadership, and represent Bridge’s product perspective externally through thought leadership, industry events, and published POVs.
• Drive the roadmap: Develop and manage the full product development lifecycle — from discovery through launch and long-term evolution — aligned with company objectives and cross-functional priorities.
• Scale activation infrastructure: Drive product decisions on audience onboarding, segment creation, and cross-channel delivery (social, CTV, programmatic, email) to ensure activation products remain competitive and drive growth.
• Enable commercial outcomes: Partner closely with Sales and Marketing to ensure products are built for how the market buys, with clear packaging, positioning, and go-to-market readiness built in from the start.
• Expand the portfolio: Identify and pursue opportunities to extend Bridge’s product footprint beyond current offerings — through organic development, partnerships, or adjacencies informed by customer and market intelligence.
• Measure what matters: Define success metrics for every product surface and hold the team accountable to outcomes: revenue growth, adoption, retention, margin, and market differentiation.
• Build a world-class team: Recruit, develop, mentor, and hold accountable a team of product managers — creating a culture of clarity, ownership, and high performance.
• Lead cross-functionally: Collaborate across Technology, Data, Marketing, and Sales to deliver cohesive product experiences and ensure the broader organization executes against a shared vision.
• Champion continuous improvement: Foster an environment where feedback loops are tight, decisions are data-informed, and the team is always raising its own bar.

Vice President, Product

Sales

• Establish Bridge’s presence in the franchise world — identify, prioritize, and pursue the franchisors, franchisee networks, national ad funds / co-ops, and supporting agencies that represent Bridge’s highest-value opportunity.
• Build pipeline through proactive outbound — own the full hunt from prospecting and qualification through close, defining and refining the sales motion as you go.
• Develop relationships across the franchise org — corporate/brand marketing, field and local marketing, national ad fund stakeholders, ad ops, and agency partners — at the line-of-business and decision-maker level.
• Provide thought leadership on people-based customer acquisition and deterministic, person-level attribution for multi-location businesses, aligning Bridge’s platform with each brand’s growth objectives and regulatory/privacy requirements.
• Lead proactive expansion recommendations — new use cases, channels, markets, and lines of business — turning initial footholds into enterprise relationships.
• Protect and grow the revenue you win — monitor account health, get ahead of risk early, and turn initial footholds into expanding, multi-year relationships.
• Turn client performance data into plain-language insights that drive deeper adoption and increased spend.
• Partner with Bridge’s data, product, client success, and technical teams to scope and deliver franchise-specific solutions: local audiences, multi-location measurement, co-op attribution, and custom data partnerships.
• Contribute to platform and roadmap discussions, carrying the voice of the franchise category back into Bridge’s product priorities.
• Build reference accounts and case studies, and partner with marketing to showcase client outcomes on stage at industry events and in Bridge’s editorial and thought-leadership channels.
• Lead business reviews, planning sessions, and hosted events with key clients and their teams.
• Establish the internal connections across Bridge that ensure seamless cross-functional support as the category scales — and lay the foundation for the team you’ll eventually build.

Senior Sales Director – Franchise

Director

Senior Director, Franchise

Account Executive

• Build and work your own pipeline of media companies, publishers, and agencies — you don’t wait for leads, you create them
• Run the full sales cycle, from first conversation to signed deal, and own the number
• Carry the most strategic and complex accounts in the territory, with full accountability for retention, expansion, and revenue targets
• Find upsell and cross-sell opportunities by actually knowing each client’s goals, budget cycles, and competition
• Watch account health and step in early to protect revenue that’s at risk
• Be a real partner, not just a point of contact — connect Bridge’s solutions to what each client is genuinely trying to accomplish
• Run business reviews and exec check-ins that prove the value you’re delivering and open the next conversation
• Engage at the executive level and build credibility with senior decision-makers, not just day-to-day contacts
• Turn client performance data into plain-language insights that drive more adoption and more spend
• Build relationships wide and deep — from the people using Bridge every day to the execs who sign off
• Get into new buyers, budget holders, and decision-makers inside the accounts you already have
• Become the advisor clients call before they decide, not after
• Build the account-specific positioning, pitch materials, and playbooks that help you and other sellers move faster
• Support complex and enterprise deals with deal structuring and executive engagement
• Work closely with product, marketing, and operations to deliver for clients without the dropped handoffs

New Business Sales Executive

• Source, plan, manage, and execute the full calendar of marketing events — trade shows, conferences, webinars, field events, and customer gatherings — from concept through post-event follow-up.
• Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution.
• Partner with Demand Generation to capture, route, and report on event-sourced leads and pipeline.
• Measure event ROI and continuously refine the event mix based on performance.
• Serve as the day-to-day owner of the company website — content updates, page builds, landing pages, and ongoing maintenance.
• Coordinate with the design/creative agency on UX, design, and landing page creative.
• Manage SEO hygiene, site performance, and analytics instrumentation.
• Ensure the site stays current, on-brand, and aligned with active campaigns and launches.
• Direct the content production pipeline as a measurable program — prioritizing what gets produced against marketing goals, managing throughput and quality across contributors, and reporting on content performance and impact.
• Coordinate freelance content support and creative resources to deliver assets on time and on brand.
• Partner with Product Marketing on the production of customer stories, sales collateral, and launch content.
• Maintain a central content library and ensure version control and brand consistency.
• Own and administer the marketing technology stack (e.g., marketing automation, CMS, CRM integration points).
• Build and maintain campaign workflows, lead routing, lifecycle stages, and data hygiene.
• Support reporting and attribution in partnership with Demand Generation, ensuring clean and reliable data.
• Document and improve marketing processes so a small team can operate efficiently and scale.
• Act as the primary point of contact and project manager for external partners — design/creative agency, freelancers, and event vendors.
• Manage scopes, timelines, deliverables, and budgets across vendors to keep work on track.
• Maintain vendor relationships and ensure work meets quality and brand standards.

Marketing Programs Manager

Business Development Rep

• Source, negotiate, and close high-value commercial data and measurement partnerships to unlock revenue opportunities and expand the data ecosystem.
• Structure complex licensing agreements, pricing models, and ROI forecasts that align with margin requirements and client performance objectives.
• Maintain an active network of agency principals, media directors, and trading desk leads across your territory
• Represent the brand at industry forums to evangelize differentiated data strategies and cultivate new commercial relationships.
• Direct complex deals from inception to execution, identifying potential risks and developing contingency plans to ensure hit milestones.
• Own day-to-day vendor relationships and QBRs, negotiating scopes and troubleshooting integrations to maximize deliverable quality.
• Collaborate with Customer Success to ensure smooth onboarding and account handoffs that set up long-term retention

Director, Business Development

Product Marketing

• Own and evolve company, product, and solution messaging frameworks that ladder up to Bridge’s master narrative
• Create differentiated positioning that clearly communicates BRIDGE's value in the market
• Translate complex technical capabilities into compelling customer benefits
• Maintain messaging frameworks and narrative consistency across all channels
• Partner closely with sales leadership to improve go-to-market effectiveness
• Create and maintain sales decks, one-pagers, battlecards, and objection-handling materials
• Develop industry, vertical, and audience-specific messaging
• Lead key customer and prospect presentations
• Build a scalable customer story and case study program
• Conduct customer interviews and identify proof points that demonstrate business impact
• Develop customer-facing content that supports both sales and marketing efforts
• Partner with Customer Success and Sales to surface new storytelling opportunities
• Own go-to-market strategy for product and solution launches, from audience and positioning through enablement, rollout, and post-launch measurement
• Partner with Product and leadership to support launches
• Synthesize competitive and market intelligence into actionable recommendations for Sales, Product, and Leadership
• Deliver competitive insights and recommendations to internal stakeholders
• Drive future messaging and strategic positioning based on market feedback
• Contribute to thought leadership initiatives, presentations, reports, and industry content
• Collaborate with creative partners to bring narratives to life across channels

Senior Product Marketing Manager

• Drive a product roadmap that grows revenue, customer adoption, margin, and market share
• Develop and manage the full product development lifecycle aligned with company objectives and cross-functional initiatives
• Lead, develop, mentor, and hold accountable a team of product managers
• Collaborate across Technology, Data, Marketing, and Sales to deliver cohesive product experiences
• Understand industry trends and align Bridge's product strategy accordingly
• Improve existing products and expand the portfolio beyond Bridge's current offerings
• Establish internal buy-in and alignment for the product vision
• Deliver thought leadership in adtech and/or data products, with a strong point of view on industry trends and best practices
• Maintain a strong commitment to continuous improvement, fostering high-performing team cultures, and leading with integrity, accountability, and collaboration
• Be able to translate complex data signals and media ecosystem dynamics into product decisions that drive measurable outcomes
• Define and lead curation business product strategy, balancing internal capabilities with market demand to build a differentiated, scalable solution

Senior VP, Product

• Build and work your own pipeline of media companies, publishers, and agencies – you don’t wait for leads, you create them
• Run the full sales cycle, from first conversation to signed deal, and own the number
• Carry the most strategic and complex accounts in the territory, with full accountability for retention, expansion, and revenue targets
• Find upsell and cross-sell opportunities by actually knowing each client’s goals, budget cycles, and competition
• Watch account health and step in early to protect revenue that’s at risk
• Be a real partner, not just a point of contact – connect Bridge’s solutions to what each client is genuinely trying to accomplish
• Run business reviews and exec check-ins that prove the value you’re delivering and open the next conversation
• Engage at the executive level and build credibility with senior decision-makers, not just day-to-day contacts
• Turn client performance data into plain-language insights that drive more adoption and more spend
• Build relationships wide and deep – from the people using Bridge every day to the execs who sign off
• Get into new buyers, budget holders, and decision-makers inside the accounts you already have
• Become the advisor clients call before they decide, not after
• Build the account-specific positioning, pitch materials, and playbooks that help you and other sellers move faster
• Support complex and enterprise deals with deal structuring and executive engagement
• Work closely with product, marketing, and operations to deliver for clients without the dropped handoffs