Senior Director, Franchise

Bridge

Senior Director overseeing franchise growth and business development at Bridge. Focused on building relationships within the franchise category and driving client success.

Posted 6/25/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $165,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Establish Bridge’s presence in the franchise world — identify, prioritize, and pursue the franchisors, franchisee networks, national ad funds / co-ops, and supporting agencies that represent Bridge’s highest-value opportunity.
Build pipeline through proactive outbound — own the full hunt from prospecting and qualification through close, defining and refining the sales motion as you go.
Develop relationships across the franchise org — corporate/brand marketing, field and local marketing, national ad fund stakeholders, ad ops, and agency partners — at the line-of-business and decision-maker level.
Provide thought leadership on people-based customer acquisition and deterministic, person-level attribution for multi-location businesses, aligning Bridge’s platform with each brand’s growth objectives and regulatory/privacy requirements.
Lead proactive expansion recommendations — new use cases, channels, markets, and lines of business — turning initial footholds into enterprise relationships.
Protect and grow the revenue you win — monitor account health, get ahead of risk early, and turn initial footholds into expanding, multi-year relationships.
Turn client performance data into plain-language insights that drive deeper adoption and increased spend.
Partner with Bridge’s data, product, client success, and technical teams to scope and deliver franchise-specific solutions: local audiences, multi-location measurement, co-op attribution, and custom data partnerships.
Contribute to platform and roadmap discussions, carrying the voice of the franchise category back into Bridge’s product priorities.
Build reference accounts and case studies, and partner with marketing to showcase client outcomes on stage at industry events and in Bridge’s editorial and thought-leadership channels.
Lead business reviews, planning sessions, and hosted events with key clients and their teams.
Establish the internal connections across Bridge that ensure seamless cross-functional support as the category scales — and lay the foundation for the team you’ll eventually build.

Requirements

What you’ll need

A demonstrable track record of net-new business development — you’ve opened categories, landed logos, and built a pipeline.
Deep familiarity with the franchise / multi-location landscape: franchisor–franchisee dynamics, national ad funds and co-op marketing, local store marketing, and the tension between brand and local control.
Fluency in data-driven and people-based marketing, identity, and attribution; comfort selling infrastructure and platform value rather than agency services.
Consultative, executive-level selling skills and the credibility to be a thought partner to CMOs, VPs of Marketing, and franchise development leaders.
A genuine builder’s temperament — energized by defining the path to your own quota.
10+ years in business development or enterprise sales, ideally spanning martech, adtech, data, or media, with franchise or multi-location exposure.
An existing network of franchisor, franchisee, or franchise-agency relationships is a strong plus.

Benefits

Comp & perks

Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
Savings & Retirement — 401(k) with company match to help you build long-term financial security.
Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

business developmentpipeline managementdata-driven marketingpeople-based marketingattributionconsultative sellingmulti-location measurementco-op marketinglocal store marketingfranchise-specific solutions

Soft Skills

relationship buildingthought leadershipexecutive-level sellingcross-functional collaborationclient performance analysisstrategic planningproblem-solvingcommunicationnetworkingteam building