Marketing Programs Manager

Bridge

Marketing Programs Manager at BRIDGE overseeing marketing operations and event management for B2B projects. Responsible for execution, logistics, and optimizing marketing technologies for performance.

Posted 6/25/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Source, plan, manage, and execute the full calendar of marketing events — trade shows, conferences, webinars, field events, and customer gatherings — from concept through post-event follow-up.
Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution.
Partner with Demand Generation to capture, route, and report on event-sourced leads and pipeline.
Measure event ROI and continuously refine the event mix based on performance.
Serve as the day-to-day owner of the company website — content updates, page builds, landing pages, and ongoing maintenance.
Coordinate with the design/creative agency on UX, design, and landing page creative.
Manage SEO hygiene, site performance, and analytics instrumentation.
Ensure the site stays current, on-brand, and aligned with active campaigns and launches.
Direct the content production pipeline as a measurable program — prioritizing what gets produced against marketing goals, managing throughput and quality across contributors, and reporting on content performance and impact.
Coordinate freelance content support and creative resources to deliver assets on time and on brand.
Partner with Product Marketing on the production of customer stories, sales collateral, and launch content.
Maintain a central content library and ensure version control and brand consistency.
Own and administer the marketing technology stack (e.g., marketing automation, CMS, CRM integration points).
Build and maintain campaign workflows, lead routing, lifecycle stages, and data hygiene.
Support reporting and attribution in partnership with Demand Generation, ensuring clean and reliable data.
Document and improve marketing processes so a small team can operate efficiently and scale.
Act as the primary point of contact and project manager for external partners — design/creative agency, freelancers, and event vendors.
Manage scopes, timelines, deliverables, and budgets across vendors to keep work on track.
Maintain vendor relationships and ensure work meets quality and brand standards.

Requirements

What you’ll need

5+ years in marketing programs, marketing operations, events, or a closely related role — ideally in a B2B or technology environment.
Proven track record managing events end to end, including logistics and budgets.
Hands-on experience with website/CMS management and marketing automation/CRM tools.
Strong project management skills with the ability to juggle multiple workstreams and deadlines simultaneously.
Experience coordinating external agencies, freelancers, and vendors.
Analytical mindset with comfort using data to measure and improve program performance.
Excellent organization, communication, and cross-functional collaboration skills.
A self-starter who thrives in a lean, fast-moving team and is comfortable building process from scratch.
Experience at an early-stage or scaling company where you helped stand up marketing systems.
Familiarity with SEO, web analytics (e.g., GA4), and A/B testing.
Basic HTML/CSS or no-code page-builder experience.
Experience supporting ABM and demand generation programs.

Benefits

Comp & perks

Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
Savings & Retirement — 401(k) with company match to help you build long-term financial security.
Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event managementlogistics managementbudget managementwebsite managementSEOweb analyticsA/B testingHTMLCSSmarketing automation

Soft Skills

project managementorganizationcommunicationcollaborationanalytical mindsetself-startertime managementprocess improvementmultitaskingvendor management