Senior Product Marketing Manager

Bridge

Senior Product Marketing Manager at Bridge, focusing on positioning, messaging, and sales enablement in the adtech sector. Collaborating with product, marketing, and sales to articulate market value.

Posted 6/13/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $145,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Own and evolve company, product, and solution messaging frameworks that ladder up to Bridge’s master narrative
Create differentiated positioning that clearly communicates BRIDGE's value in the market
Translate complex technical capabilities into compelling customer benefits
Maintain messaging frameworks and narrative consistency across all channels
Partner closely with sales leadership to improve go-to-market effectiveness
Create and maintain sales decks, one-pagers, battlecards, and objection-handling materials
Develop industry, vertical, and audience-specific messaging
Lead key customer and prospect presentations
Build a scalable customer story and case study program
Conduct customer interviews and identify proof points that demonstrate business impact
Develop customer-facing content that supports both sales and marketing efforts
Partner with Customer Success and Sales to surface new storytelling opportunities
Own go-to-market strategy for product and solution launches, from audience and positioning through enablement, rollout, and post-launch measurement
Partner with Product and leadership to support launches
Synthesize competitive and market intelligence into actionable recommendations for Sales, Product, and Leadership
Deliver competitive insights and recommendations to internal stakeholders
Drive future messaging and strategic positioning based on market feedback
Contribute to thought leadership initiatives, presentations, reports, and industry content
Collaborate with creative partners to bring narratives to life across channels

Requirements

What you’ll need

6-10+ years of product marketing, solutions marketing, or go-to-market experience
Experience in adtech, martech, media, data, measurement, identity, or adjacent technology sectors
Proven track record of owning and executing successful product or solution launches end-to-end
Experience translating market research and customer insights into go-to-market strategy
Exceptional written and verbal communication skills
Strong storytelling and presentation development capabilities
Experience creating sales enablement materials and supporting revenue teams
Ability to synthesize complex concepts into clear, customer-centric narratives
Comfortable operating in a fast-paced, evolving organization
Proven ability to influence cross-functional stakeholders
Experience marketing data, identity, audience, measurement, or activation solutions
Familiarity with agencies, brands, and the advertising ecosystem
Experience supporting enterprise or consultative sales organizations
Experience conducting customer research and developing case studies
Bachelor's degree in marketing, business, or related field

Benefits

Comp & perks

Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs.
Telehealth access included.
Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
401(k) with company match to help you build long-term financial security.
Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingsolutions marketinggo-to-market strategysales enablement materialscustomer researchcase studiesmarket researchcustomer insightspresentation developmentstorytelling

Soft Skills

written communicationverbal communicationinfluencing stakeholderssynthesizing complex conceptscollaborationadaptabilitystrategic thinkingnarrative developmentcustomer-centric focusleadership

Certifications

Bachelor's degree in marketingBachelor's degree in business