Assort Health

Content Marketing Manager

• Own Assort’s brand strategy and narrative
• Define and translate Assort’s brand positioning, voice, and storytelling framework across all channels and audiences.
• Ensure consistency and differentiation across website, campaigns, content, events, PR, and executive communications.
• Build and scale a high-impact content engine
• Own the end-to-end content strategy across the buyer journey, including thought leadership, blogs, whitepapers, reports, case studies, videos, and executive-level narratives.
• Create content that directly supports demand generation, sales enablement, events, and product launches—balancing brand-building with pipeline impact.
• Establish a repeatable, scalable content production process with clear prioritization and ROI.
• Position Assort as a category leader
• Develop a thought leadership and POV strategy that elevates Assort’s executives and differentiates us in healthcare, health IT, and AI conversations.
• Partner with Events & Field Marketing to bring brand and content to life through conferences, executive forums, and Assort-hosted experiences.
• Drive measurable GTM impact
• Partner with Demand Generation to create content that drives engagement, conversion, and pipeline across paid, organic, and ABM programs.
• Partner with Product Marketing to support launches, customer proof, and sales narratives with strong storytelling and creative assets.
• Define and track success metrics for brand and content, including engagement, influence on pipeline, and sales adoption.
• Build for scale
• Hire, manage, and develop a high-performing team of content and brand marketers over time.

Director of Brand and Content

Account Manager

• Build: Help design and execute on partner strategy and operating models.
• Qualify - Identify partner orgs and creative paths which unlock meaningful growth opportunities for Assort and our mission.
• Source & Close: Drive net-new channel deals that produce revenue and create pipeline. Unlock net new revenue streams through strategic partnerships.
• Integrations: When necessary, define scope with cross-functional partners in product and engineering, including APIs, data flows, SLAs, and security where appropriate.
• Partner Management: Run point on strategic planning, regular check-ins, and execute on warm intro’s.
• Enablement: Create playbooks, demos, decks, and solution briefs for partners and Assort’s sales team to leverage.
• Co-Marketing: Plan announcements, events, webinars, and case study collaborations across partners and our Marketing team.
• Pipeline Generation: Nurture your network of partners to generate qualified opportunities and pipeline for our partners in sales.
• Scale Systems: Build processes and reporting that scale with Assort’s growing headcount and revenue growth.
• Leadership: Work closely with the VP of Partnerships to design, iterate, and build out the Partnerships team and our impact across the broader org.

Senior Partnerships Lead

Events

• Design and operationalize a scalable field marketing strategy aligned to sales territories and pipeline goals to deliver measurable and consistent ROI.
• Own the creative vision and experience design for Assort’s events — developing differentiated formats, programming, and moments that create genuine connection and leave a lasting impression with executive audiences.
• Manage a multi-million-dollar events and field marketing budget, including vendor strategy, cost controls, and prioritization to support aggressive growth targets.
• Own events and field marketing end-to-end including event selection, budgeting, execution, and follow-up — serving as the single accountable owner for this channel.
• Coordinate seamlessly with Sales, Business Development, Demand Gen, and Provider Success on pre-event outreach and post-event follow-up to maximize pipeline creation and deal acceleration.
• Establish clear event ROI across the portfolio, including pipeline sourced, pipeline influenced, and cost per opportunity, and use insights to continuously optimize investment mix.
• Build, hire, onboard, and lead a high-performing distributed team of regional field marketers aligned to sales territories, enabling Assort to execute 100+ regional events annually across key markets.

Head of Events and Field Marketing

Performance Marketing

• Own pipeline targets: You’ll be accountable for driving qualified pipeline and revenue through scalable, measurable demand programs across enterprise and mid-market health systems and provider groups.
• Build and run account-based campaigns: Design and execute highly targeted ABM campaigns that reach healthcare executives, operators, and patient access leaders across paid media, email marketing, sponsored content, social media, events, and our website.
• Lead paid and organic growth with clear ROI: Own paid search, paid social (especially LinkedIn), SEO/GEO, content syndication, and industry partnerships. Work closely with external agencies to continuously test, learn, and optimize for pipeline quality—not vanity metrics.
• Create strong nurture and conversion paths: Own email marketing and lead nurturing programs that educate buyers, build trust, and move prospects efficiently from interest to opportunity.
• Establish measurement and rigor: Define success metrics, dashboards, and reporting that clearly connect programs to pipeline and revenue. Analyze funnel performance, run experiments, and use data to guide prioritization and iteration.
• Partner closely with Sales: Work hand-in-hand with Sales and BDR leadership on targeting, messaging, lead handoff, scoring, and feedback loops. Pipeline is a shared responsibility, and you’ll help make that collaboration seamless.
• Shape messaging with the team: Partner with Product Marketing, Content, and Creative to build assets that clearly communicate Assort’s value and resonate with key decision-makers and drive engagement across the buyer’s journey.
• Build for scale: As demand grows, help define what the function becomes next—team structure, hiring plans, process improvements, and long-term roadmap.

Director of Brand and Content

Senior Partnerships Lead

Head of Events and Field Marketing

Head of Demand Generation