Assort Health

Events

• Design and operationalize a scalable field marketing strategy aligned to sales territories and pipeline goals to deliver measurable and consistent ROI.
• Own the creative vision and experience design for Assort’s events — developing differentiated formats, programming, and moments that create genuine connection and leave a lasting impression with executive audiences.
• Manage a multi-million-dollar events and field marketing budget, including vendor strategy, cost controls, and prioritization to support aggressive growth targets.
• Own events and field marketing end-to-end including event selection, budgeting, execution, and follow-up — serving as the single accountable owner for this channel.
• Coordinate seamlessly with Sales, Business Development, Demand Gen, and Provider Success on pre-event outreach and post-event follow-up to maximize pipeline creation and deal acceleration.
• Establish clear event ROI across the portfolio, including pipeline sourced, pipeline influenced, and cost per opportunity, and use insights to continuously optimize investment mix.
• Build, hire, onboard, and lead a high-performing distributed team of regional field marketers aligned to sales territories, enabling Assort to execute 100+ regional events annually across key markets.

Head of Events and Field Marketing

Performance Marketing

• Own pipeline targets: You’ll be accountable for driving qualified pipeline and revenue through scalable, measurable demand programs across enterprise and mid-market health systems and provider groups.
• Build and run account-based campaigns: Design and execute highly targeted ABM campaigns that reach healthcare executives, operators, and patient access leaders across paid media, email marketing, sponsored content, social media, events, and our website.
• Lead paid and organic growth with clear ROI: Own paid search, paid social (especially LinkedIn), SEO/GEO, content syndication, and industry partnerships. Work closely with external agencies to continuously test, learn, and optimize for pipeline quality—not vanity metrics.
• Create strong nurture and conversion paths: Own email marketing and lead nurturing programs that educate buyers, build trust, and move prospects efficiently from interest to opportunity.
• Establish measurement and rigor: Define success metrics, dashboards, and reporting that clearly connect programs to pipeline and revenue. Analyze funnel performance, run experiments, and use data to guide prioritization and iteration.
• Partner closely with Sales: Work hand-in-hand with Sales and BDR leadership on targeting, messaging, lead handoff, scoring, and feedback loops. Pipeline is a shared responsibility, and you’ll help make that collaboration seamless.
• Shape messaging with the team: Partner with Product Marketing, Content, and Creative to build assets that clearly communicate Assort’s value and resonate with key decision-makers and drive engagement across the buyer’s journey.
• Build for scale: As demand grows, help define what the function becomes next—team structure, hiring plans, process improvements, and long-term roadmap.

Head of Events and Field Marketing

Head of Demand Generation