Digital Demand Gen Manager

Assort Health

Digital Demand Gen Manager at Assort Health managing inbound marketing initiatives across multiple channels. Focused on optimizing performance in paid media, SEO, and website conversion.

Posted 6/16/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSenior💰 $185,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Own paid media as a pipeline channel (Google, LinkedIn, and emerging channels including other platform ads), managing budgets, agency partners, and efficiency against pipeline targets
Own website conversion: demo flows, landing pages, and CRO experiments, plus the page depth that unlocks paid scaling
Drive SEO and AEO: win where buyers search and where AI assistants answer; grow LLM referrals (ChatGPT, Google, Claude) into a first-class channel
Run a rapid experimentation engine across channels, creative, and messaging: kill losers fast, double down on winners
Use AI across the workflow (research, creative iteration, page builds, reporting automation) with strong QA and brand control
Define and report channel performance from spend to SQO; partner with RevOps on attribution and dashboards

Requirements

What you’ll need

5+ years in B2B digital marketing or demand gen, owning paid and web channels tied to pipeline, ideally in B2B SaaS
Proven record scaling paid search and paid social efficiently: you think in pipeline-per-dollar, not impressions
Hands-on with CRO and web analytics: landing page testing, conversion funnels, GA4/HubSpot
SEO fundamentals plus a sharp point of view on AEO and LLM discoverability
Demonstrated AI fluency: research, analysis, and content workflows with human QA; tools like Claude
Strong analytical mindset tied to pipeline and revenue, not vanity metrics.

Benefits

Comp & perks

💸 Competitive Compensation – Including salary *and* employee stock options so you share in our success.
📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
🏖 Unlimited PTO – We trust you to take the time you need to recharge and come back ready to crush it.
🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
👵 401(k) – Build your retirement savings.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid mediaconversion rate optimizationsearch engine optimizationAI fluencyweb analyticslanding page testingconversion funnelspipeline managementattributiondata analysis

Soft Skills

analytical mindsetstrategic thinkingcreative iterationdecision makingcollaboration