Product Marketing

• Own positioning and messaging across the Suralink product suite
• Lead GTM strategy for product launches
• Own the development of high-impact marketing content
• Embed in the strategic layer of sales enablement
• Serve as a senior voice of the market internally
• Mentor and model strong PMM craft for junior team members

Senior Product Marketing Manager

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Product Marketing Manager

• Serve as the primary marketing resource for enterprise sales teams, developing compelling stories, presentations, and content for enterprise clients.
• Consolidate and translate dealer-focused materials into streamlined, partner-strategic presentations tailored for enterprise clients.
• Create partner-specific pitch decks positioning Retail as the enterprise platform solution, alongside supporting materials for Deal Central AI, Xtime, vAuto, Dealertrack, and other portfolio products.
• Build and maintain a scalable library of reusable partner content templates, one-pagers, and battle cards segmented by audience type.
• Lead RFP response strategy and content development, ensuring solutions are positioned to win against key competitors.
• Develop and maintain competitive intelligence and battle cards across all platform and enterprise competitors.
• Provide real-time support for high-stakes client meetings and strategic pitches.
• Leverage AI tools to accelerate content personalization, RFP response drafting, and competitive research at scale.
• Transform product capabilities into enterprise-scale value propositions that resonate with leadership across all verticals.
• Develop and maintain client-facing Enterprise and OEM product roadmap presentations across marketing, retail, operations, inventory, financing, and strategic solutions.
• Create Retail roadmap narratives that articulate the Retail holistic vision and communicate quarterly capability releases to enterprise audiences.

Senior Manager, Enterprise Product Marketing

• Own market strategy & positioning
• Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews.
• Position our platform with an eye towards enhancing our competitive differentiation and value proposition
• Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research.
• Lead Go-To-Market (GTM) execution
• Own the end-to-end GTM strategy for relevant new product launches, feature updates, and market expansions.
• Execute our "launch playbook" to ensure consistency and impact across all internal and external channels.
• Define and evolve pricing and packaging for your product area
• Drive sales enablement
• Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates.
• Partner with Sales and RevOps to analyze win/loss data, identifying gaps in our narrative or product-market fit.
• Train customer-facing teams on new messaging to ensure a unified voice in the market.
• Shape campaign strategy
• Align with Demand Gen to ensure campaign offers and content are rooted in strong product positioning.
• Work closely with Content Marketing to produce high-authority thought leadership that builds brand credibility.
• Act as the "voice of the customer" in executive GTM planning and forecasting for your business line.

Senior Product Marketing Manager, Enterprise

• Define and execute go-to-market strategies for digital asset products
• Develop clear positioning and messaging for Circle’s solutions
• Lead global product launches with cross-functional teams
• Build sales and partner enablement materials
• Drive strategic initiatives to expand Circle’s ecosystem

Principal Product Marketing Manager

• partner with Product, Engineering, Solutions & B2B Marketing teams to create go-to-market strategies for new product and feature launches
• own product-market positioning, documentation for merchant facing assets, product framework and messaging
• lead cross-functional efforts to bring new features and products to market
• develop product positioning, messaging, and value propositions in partnership with the B2B Marketing team and key stakeholders
• conduct market research and gather qualitative feedback to understand retailer product and service evaluation
• analyze competitive landscape for market segmentation and opportunity sizing
• collaborate on multi-channel GTM strategies and campaign messaging for new Bread Pay features
• create compelling content for internal and external audiences

Product Marketing Specialist

• Own the strategic messaging, positioning, and market narrative for Proofpoint’s Insider Threat Management solution, ensuring it is differentiated, compelling, and aligned with the broader Data Security story.
• Become the expert on buyers, market dynamics, customer needs, buying criteria, and competitive alternatives to shape GTM strategy and field execution
• Build high-impact content and GTM assets across the buyer journey, including pitch decks, solution briefs, web copy, sales plays, customer stories, and more
• Lead go-to-market planning and launch execution, aligning cross-functional teams on target audiences, messaging, launch activities, and success measures
• Drive field readiness by equipping sellers and SEs with practical positioning, objection handling, sales plays, and customer proof that connect key use cases and outcomes to buyer value.

• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint.
• Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions.
• Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market.
• Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA.
• Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel.
• Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

• Providing day-to-day coaching and guidance to managers on people matters, including performance challenges, conduct concerns, team dynamics, and general management responsibilities.
• Managing employee relations cases from first inquiry through to resolution, ensuring transparent communication, proper documentation, and consistent application of policy.
• Acting as a first line escalation point for operational HR questions, policy clarification, and people related problem solving.
• Supporting HR programmatic processes such as performance reviews, compensation administration, offboarding, and workforce changes.
• Ensuring operational consistency in the application of HR processes across multiple countries within the region, in partnership with HR operations teams.
• Supporting the regional/BU rollout of global and company-wide HR programs (e.g., performance management cycles, talent programs, engagement initiatives, comp reviews), ensuring alignment with plan requirements and business needs.
• Coaching and equipping managers to implement these programs effectively, providing clear guidance, tools, and ongoing support to drive adoption and successful execution.
• Identifying recurring issues, process gaps, or trends in manager queries and recommending improvements that enhance the employee and manager experience.
• Working collaboratively with global P&C teams to ensure smooth delivery of initiatives and strong integration of regional feedback into global design.

Regional People Partner – GTM

• Define and lead our client communications, retention strategy and execution
• Create a robust library of sales and client success enablement materials
• Train and support the client success teams
• Own the end-to-end GTM process for new product launches
• Collaborate closely with Product Management and influence the product roadmap
• Develop clear, concise, and differentiated messaging
• Conduct customer interviews, analyze market trends
• Serve as a subject matter expert and internal evangelist

Senior Manager, Product Marketing

• Help design and optimize Sawtooth’s go-to-market motion across inbound, outbound, and product-led growth (PLG).
• Help build scalable systems for lead capture, nurturing, routing, and follow-up.
• Partner closely with sales to improve pipeline generation, demo conversion, and overall revenue efficiency.
• Establish clear attribution and reporting to understand what drives growth.
• Develop and execute outbound and inbound campaigns as structured experiments with clear hypotheses and measurable outcomes.
• Build repeatable playbooks to reach key segments of the market.
• Continuously test messaging, channels, and offers to improve performance.
• Help refine Sawtooth’s brand and positioning in the market.
• Help with the development of clear, compelling messaging that communicates our unique value: A complete survey platform for all research needs.
• Create and oversee campaigns across email, web, content, and social channels.
• Develop campaigns and programs to increase adoption within current accounts.
• Work with sales to target ideal customers who could benefit from consolidating their research tools with Sawtooth.
• Promote new capabilities such as APIs, sample integration, and emerging AI features.
• Collaborate closely with product, sales, and leadership to align priorities and messaging.
• Translate product features into clear customer value and go-to-market strategies.
• Improve sales efficiency through better targeting, tools, and messaging.
• Help plan and execute webinars, conferences, and industry events.
• Assist in tasks that establish Sawtooth as a thought leader in modern research and analytics.
• Ensure strong follow-up and conversion from all events and inbound interest.
• Track and improve key metrics such as demos, conversion rates, CAC, and pipeline contribution.
• Use data to continuously refine strategy and execution.
• Stay current on industry trends, tools, and emerging GTM practices.

GTM & Growth Analyst

• Own demo strategy for Alteryx One: Define and scale a cohesive demo strategy that showcases platform value, differentiation, and real-world use cases across the customer journey.
• Build world-class demo experiences: Design and develop demo environments, walkthroughs, videos, and scripts that bring Agentic Analytics and the Alteryx One platform to life.
• Translate roadmap into reality: Create scalable roadmap storytelling assets (demo-ready scenarios, narratives, and visualizations) that clearly communicate product vision and future value.
• Enable technical field teams: Partner with Sales Engineering and GTM teams to deliver repeatable demo frameworks, training, and assets that increase consistency, confidence, and win rates.
• Support strategic deals: Engage directly in high-value opportunities to deliver roadmap vision and technical storytelling aligned to ICP and account-based strategies.
• Drive launch and event excellence: Lead and support demos for product launches, customer engagements, executive briefings, and major events (1st- and 3rd-party).
• Infuse competitive differentiation: Embed competitive insights and ecosystem positioning into demos and roadmap narratives to strengthen differentiation in-market.
• Scale technical storytelling: Build a centralized, reusable library of demo and roadmap assets that are easily accessible and broadly adopted across teams.
• Partner deeply with Product & Engineering: Influence how features are showcased and experienced, ensuring technical accuracy and alignment with product direction.
• Elevate platform narrative: Helps reinforce Alteryx’s leadership in Agentic Analytics through compelling, technical storytelling that bridges product innovation and customer value.

Technical Product Marketing Manager

• Conduct market research with 4Ps members and other supporting staff to find answers about consumer requirements, habits and trends, market sizing, etc.
• Conduct competitive research with 4Ps members and other supporting staff to discover product features, product opportunities, pricing options, competitor competencies/deficiencies, etc.
• Regularly report to stakeholders on product performance, including an analysis of reasons for success or failure, with specific (but not sole) focus on the new customer acquisition funnel
• Assist stakeholders and executives in the creation of annual product performance forecasts using sound data practices and analysis, historical and forward-looking insights, and any supporting tools/personnel
• Assist resource managers and others in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Where necessary, plan, organize, and execute or oversee the execution of various audience feedback systems including but not limited to focus groups, surveys, site surveys, and polls
• Coordinate with all Marketing leaders and resource managers to ensure ancillary channel strategies, campaigns, and efforts are appropriately supportive of overall product needs
• Both coordinate and contribute to a first-class Community of Practice for PMMs that is focused on setting and achieving role-based goals that support department and company goals, sharing best practices, findings, and positive test or initiative results that might be of use across other products, and focuses on how to best get alignment across the 4Ps team, at-large Marketing team, and other relevant stakeholders
• Be a champion of the customer and the customer experience through first-hand knowledge and by hearing the voice of the customer through Product Leads and other support staff, including CSR and Partnerships team members
• Oversee, personally orchestrate, and assist resource managers in ensuring an effective and smooth handoff of new products that are transitioned from the New Product Development team to the Marketing team
• Personally create and professionally represent Initiative Success Plans (ISPs) that outline a potential effort’s resource need, returns, metrics, business case, supporting staff, etc. as well as provide feedback on ISPs authored by others including other 4P strategic team members, resource managers, support staff, etc.
• Provide feedback, insights, and ideas to the VP of Marketing, Resource Managers, and other Marketing department leaders on resourcing challenges/constraints/needs, planning, prioritization, budgeting, operations, etc. Required to perform other duties as requested, directed, or assigned.

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