Product Marketing

• Own and execute the go-to-market strategy for PVcase Prospect.
• Define and evolve Prospect's value proposition, messaging, and differentiation.
• Serve as the primary advocate for US developer needs and customer insights.
• Monitor market trends, developer workflows, and emerging opportunities within the renewable energy sector.
• Define target customer segments, buyer personas, and growth opportunities.
• Partner closely with Product Managers to influence roadmap prioritization and product strategy.
• Develop competitive intelligence, battlecards, and displacement initiatives to improve win rates.
• Lead customer and prospect research programs to understand buying decisions and market dynamics.
• Lead launch planning, adoption initiatives, and customer growth strategies.
• Help position Prospect as a strategic entry point into the broader PVcase platform and future migration opportunities.

Product Marketing Manager

• Develop and drive CHG's go-to-market strategy across our portfolio of technology and service offerings
• Build and maintain GTM frameworks that give sales, marketing, and product teams a shared language, approach, and playbook for taking offerings to market
• Lead the packaging, positioning, and naming of offerings to ensure consistency and clarity across the portfolio
• Identify whitespace, competitive dynamics, and market opportunities that should inform how we position and evolve our solutions
• Engage directly with key clients to understand their business environment, workforce challenges, and how they are selecting, implementing, and using our solutions
• Serve as a strategic connector between client insight and internal product, marketing, and sales teams
• Help clients understand and maximize the value of CHG's full portfolio — not just individual products or services
• Surface client intelligence that sharpens our GTM approach and informs our product roadmap
• Partner with senior product leaders to level up CHG's product marketing capabilities — ensuring our offerings are clearly defined, differentiated, and positioned for the markets we serve
• Tighten the connection between product teams and the day-to-day execution reality of client success
• Work alongside marketing, engineering, and product teams to ensure what we build and what we say are in full alignment
• Develop sales enablement tools, training, and materials that allow client-facing teams to lead with confidence across all offerings
• Operate as a trusted partner and connector across the organization — bringing together sales, marketing, product, technology, and client solutions around a shared commercial strategy
• Influence without authority across senior leadership and functional teams
• Help the organization move from siloed execution to a unified, client-centered go-to-market model

Senior Director of GTM Strategy – Commercial Excellence

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

• Define and execute the growth strategy for StableFX, Circle's institutional marketplace for stablecoin-based foreign exchange.
• Work across Product, Capital Markets, Partnerships, Marketing, Compliance, and Commercial teams.
• Determine where StableFX wins, who it wins with, and how it scales.
• Identify market opportunities and define ideal customer profiles.
• Build scalable go-to-market motions and develop network effects for marketplace growth.
• Shape issuer acquisition strategy and lead customer acquisition and commercialization for takers.
• Bring market insight into product decisions while building partnerships and growth programs.
• Help Circle identify where StableFX delivers differentiated value and translate those opportunities into scalable business outcomes.

Director, StableFX Strategy – GTM

• Define and own the strategic roadmap for Arc’s agentic economy ecosystem, including channel prioritization, ecosystem design, platform adoption, and long-term growth strategy.
• Build and scale adoption programs across venture ecosystems, AI startups, model providers, inference platforms, cloud and data center companies, enterprises, and developer communities.
• Design partnership structures, ecosystem incentives, commercial frameworks, and growth programs that accelerate agentic transaction volume and USDC adoption.
• Partner closely with Product and Engineering teams to translate ecosystem needs into product priorities across Agent Wallets, Nanopayments, Agent Marketplace, Circle Skills, and Arc infrastructure.
• Develop repeatable ecosystem motions including credits programs, reference architectures, default integrations, onboarding frameworks, and co-marketing initiatives.
• Influence product strategy by bringing the voice of AI builders, model providers, cloud and infrastructure providers, enterprises, and ecosystem participants into roadmap decisions.
• Monitor ecosystem performance, market dynamics, competitive developments, and emerging AI infrastructure trends to continuously strengthen Circle’s market position.
• Help shape the long-term convergence of the agentic economy, autonomous finance, and agent-driven capital markets activity across Arc.

Senior Director, Arc - Agentic Commerce Strategy, GTM

• Lead ecosystem development and business partnerships for Arc, specifically focused on “Earn” use cases
• Drive strategy, sourcing and executing critical deals
• Shape product direction in close collaboration with senior leadership
• Own distribution partner development end-to-end
• Run structured discovery to identify launch partners
• Design segment-specific GTM motion and deal structures
• Source and close partnerships while driving integration and post-launch performance
• Operate with high agency in a zero-to-one environment
• Represent the project externally at key ecosystem forums and partner events

Director, Banking Strategy – GTM

• Develop strategic positioning and messaging for Proofpoint DLP across endpoint, email, and cloud, anchored in customer needs around data protection, compliance, and secure productivity.
• Own GTM strategy and launch planning for new DLP capabilities, partnering with product, sales, channel, and demand teams to drive awareness, pipeline, and adoption.
• Create high-impact content across solution briefs, web pages, presentations, webinars, demo scripts, blogs, and customer-facing materials.
• Build sales and partner enablement, including playbooks, battlecards, objection handling, discovery questions, competitive guidance, and talk tracks.
• Track market, buyer, and competitive trends across DLP, insider risk, cloud data security, and adjacent data protection categories.
• Serve as a DLP subject matter expert in sales trainings, customer briefings, field events, analyst conversations, webinars, and executive presentations.
• Partner with product and field teams to translate customer insights, use cases, and adoption patterns into sharper messaging, stronger launches, and more effective GTM.

Staff Product Marketing Manager – DLP

• Own Vasion's Intelligent Print Automation narrative end-to-end; positioning, messaging, and the category story that earns attention from buyers, analysts, press, and partners.
• Lead analyst relations across Gartner, IDC, Quocirca, and Forrester, with the ambition to make Vasion a named leader.
• Shape how the market understands the convergence of print infrastructure, dark data, and zero trust security.
• Lead high-velocity, high-impact product launches (new capabilities, platform expansions, partner integrations) with precision orchestration across Product, Sales, Growth, and Partners.
• Build and own messaging frameworks that work across verticals (Government/FedRAMP, Healthcare, Manufacturing, SMB) and across the full funnel.
• Partner with Product and Pricing to shape commercial strategy; packaging, bundling, and how AI changes what customers value and how they pay for it.
• Design repeatable GTM infrastructure that scales and even promotions.
• Build the sales enablement programs that close deals i.e. competitive battlecards, ROI frameworks, impact studies, persona-level messaging, and objection-handling tools that the field actually uses.
• Work directly with the CRO and sales leadership to align on segment priorities, demo and technical asset support, and deal-level narrative support.
• Own win/loss intelligence and translate it into positioning improvements and enablement updates on a fast cadence.
• Lead and grow a global team of Product Marketers, building a culture of customer obsession, analytical rigor, cross team momentum and fast iteration.
• Establish the structure and standards that make Product Marketing a competitive advantage at Vasion.
• Serve as a key cross-functional executive, operating as a peer to Product, Sales, and Marketing leadership.
• Build an always-on insight engine for customers and usage i.e. customer interviews, win/loss analysis, competitive monitoring, and analyst engagement. These insights inform both product roadmap and marketing strategy.
• Champion the voice of the customer inside Vasion, ensuring our roadmap of case studies.

Vice President – Product Marketing

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
• Other duties as necessary.

Senior Product Marketing Manager

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

GTM Enablement Manager

• Serve as the vital bridge between product development and commercial success
• Translate product capabilities into compelling market messaging and customer value propositions
• Collaborate closely with Product Management, Sales, Marketing Communications, and Clinical Strategy teams
• Develop and execute strategic marketing plans
• Own the positioning, market forecasting, messaging, and go-to-market strategy for assigned Surgery products
• Drive global commercialization strategies while partnering with regional teams

Global Product Marketing Manager – Surgery

• Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement
• Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing
• Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market
• Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics
• Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win
• Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization
• Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments
• Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers
• Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement
• Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing
• Create and maintain high-quality sales enablement materials including pitch decks, case studies, competitive battlecards, and objection-handling playbooks, and conduct training sessions to equip the Sales team with the knowledge and tools to win

• Own positioning and messaging across the Suralink product suite
• Lead GTM strategy for product launches
• Own the development of high-impact marketing content
• Embed in the strategic layer of sales enablement
• Serve as a senior voice of the market internally
• Mentor and model strong PMM craft for junior team members

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Product Marketing jobs in Utah

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Product Marketing Manager

Senior Director of GTM Strategy – Commercial Excellence

Product Marketing Manager

Director, StableFX Strategy – GTM

Senior Director, Arc - Agentic Commerce Strategy, GTM

Director, Banking Strategy – GTM

Staff Product Marketing Manager – DLP

Vice President – Product Marketing

Senior Product Marketing Manager

GTM Enablement Manager

Global Product Marketing Manager – Surgery

Product Marketing Manager

Senior Product Marketing Manager

Product Marketing Manager