Staff Product Marketing Manager – DLP

Proofpoint

Staff Product Marketing Manager leading product marketing for DLP portfolio in a cybersecurity firm. Engaging in cross-functional collaboration to develop strategies around data loss protection.

Posted 6/26/2026full-timeSunnyvale • California, Pennsylvania, Utah • 🇺🇸 United StatesLead💰 $137,000 - $275,275 per yearWebsite

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Develop strategic positioning and messaging for Proofpoint DLP across endpoint, email, and cloud, anchored in customer needs around data protection, compliance, and secure productivity.
Own GTM strategy and launch planning for new DLP capabilities, partnering with product, sales, channel, and demand teams to drive awareness, pipeline, and adoption.
Create high-impact content across solution briefs, web pages, presentations, webinars, demo scripts, blogs, and customer-facing materials.
Build sales and partner enablement, including playbooks, battlecards, objection handling, discovery questions, competitive guidance, and talk tracks.
Track market, buyer, and competitive trends across DLP, insider risk, cloud data security, and adjacent data protection categories.
Serve as a DLP subject matter expert in sales trainings, customer briefings, field events, analyst conversations, webinars, and executive presentations.
Partner with product and field teams to translate customer insights, use cases, and adoption patterns into sharper messaging, stronger launches, and more effective GTM.

Requirements

What you’ll need

12 + years in product marketing for cybersecurity, data security, DLP, insider risk, email security, endpoint security, cloud security, or related enterprise software.
Strong understanding of DLP use cases across endpoint, email, cloud, SaaS applications, data classification, policy management, compliance, and incident response.
Proven ability to translate complex technical capabilities into clear, customer-centric messaging for security, risk, compliance, IT, and executive audiences.
Experience leading GTM strategy, launches, sales enablement, and campaign planning for enterprise security solutions.
Strong market and competitive analysis skills, with the ability to turn insights into positioning, sales guidance, and product feedback.
Excellent communication and presentation skills across executive briefings, analyst conversations, webinars, customer meetings, and industry events.
Collaborative, analytical, and execution-focused, with the ability to influence cross-functional teams and drive measurable business impact.
A bachelor’s degree is required; a technical concentration or MBA is a plus.

Benefits

Comp & perks

Competitive compensation
Comprehensive benefits
Career success on your terms
Flexible work environment
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcybersecuritydata securityDLPinsider riskemail securityendpoint securitycloud securitydata classificationpolicy management

Soft Skills

communication skillspresentation skillscollaborativeanalyticalexecution-focusedinfluencecustomer-centric messagingmarket analysiscompetitive analysissales enablement

Certifications

bachelor's degreeMBA