Vice President – Product Marketing

Vasion

VP of Product Marketing at Vasion leading category creation in Intelligent Print Automation. Driving product narrative and GTM strategy with a focus on AI and cross-functional collaboration.

Posted 6/20/2026full-timeLehi • Utah • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own Vasion's Intelligent Print Automation narrative end-to-end; positioning, messaging, and the category story that earns attention from buyers, analysts, press, and partners.
Lead analyst relations across Gartner, IDC, Quocirca, and Forrester, with the ambition to make Vasion a named leader.
Shape how the market understands the convergence of print infrastructure, dark data, and zero trust security.
Lead high-velocity, high-impact product launches (new capabilities, platform expansions, partner integrations) with precision orchestration across Product, Sales, Growth, and Partners.
Build and own messaging frameworks that work across verticals (Government/FedRAMP, Healthcare, Manufacturing, SMB) and across the full funnel.
Partner with Product and Pricing to shape commercial strategy; packaging, bundling, and how AI changes what customers value and how they pay for it.
Design repeatable GTM infrastructure that scales and even promotions.
Build the sales enablement programs that close deals i.e. competitive battlecards, ROI frameworks, impact studies, persona-level messaging, and objection-handling tools that the field actually uses.
Work directly with the CRO and sales leadership to align on segment priorities, demo and technical asset support, and deal-level narrative support.
Own win/loss intelligence and translate it into positioning improvements and enablement updates on a fast cadence.
Lead and grow a global team of Product Marketers, building a culture of customer obsession, analytical rigor, cross team momentum and fast iteration.
Establish the structure and standards that make Product Marketing a competitive advantage at Vasion.
Serve as a key cross-functional executive, operating as a peer to Product, Sales, and Marketing leadership.
Build an always-on insight engine for customers and usage i.e. customer interviews, win/loss analysis, competitive monitoring, and analyst engagement. These insights inform both product roadmap and marketing strategy.
Champion the voice of the customer inside Vasion, ensuring our roadmap of case studies.

Requirements

What you’ll need

15+ years of product marketing experience in B2B SaaS, preferably with a track record at companies scaling past $100M ARR
7+ years leading and scaling Product Marketing teams notably you know how to recruit, develop, and retain top PMM talent
Proven category creation or category leadership experience
Fluency in AI-driven GTM. You understand how AI is changing buyer behavior, product packaging, and the commercial model for enterprise software
Deep cross-functional credibility. You've operated as a true peer to Product, Sales, and Marketing leadership
Analyst relations experience with Gartner, IDC, Forrester, or equivalent. You know how to move a company's position in a report
Experience marketing to technical and business buyers simultaneously. You can write a CIO brief and a sysadmin one-pager with equal conviction
Comfort with ambiguity and speed. You thrive in fast-moving environments, make good decisions without perfect information, and iterate without losing strategic direction

Benefits

Comp & perks

Flexible work environment
Discretionary Vacation Bonus
Flexible paid time off
Paid parental leave
Competitive pay
A full suite of traditional benefits
Training/Advancement opportunities
401k with company match and immediate vesting
Financial wellness education
Company-contributed HSA
Mental Wellness Support
Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.

ATS Keywords

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Hard Skills & Tools

product marketingB2B SaaScategory creationAI-driven GTManalyst relationscompetitive analysissales enablementwin/loss analysismessaging frameworksproduct launches

Soft Skills

leadershipanalytical rigorcustomer obsessioncross-functional collaborationstrategic decision-makingadaptabilityteam buildingcommunicationmentoringproblem-solving