Product Marketing

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Define and lead the AI-powered GTM productivity roadmap
• Partner with Product and Engineering to build, implement, and scale AI-enabled workflows
• Architect and optimize end-to-end GTM workflows
• Own the strategy and continuous improvement of core GTM systems
• Establish governance frameworks supporting data integrity and efficient revenue recognition
• Oversee deal operations such as deal desk processes and approval workflows
• Lead and develop a high-performing team while driving alignment across various departments

Director, GTM Productivity

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Product Marketing Manager

• Business accountability for commercial (Omni Channel) consumer/patient data strategy function
• Collaborate with data scientists, brand marketing teams, commercial functions, field force teams, BI & Analytics, Digital, and agencies to define and execute the vision and data strategy in alignment with the business strategy
• Contribute to commercial data strategy and modernization (Diamond ODH/Clean Room, etc.) of data management capabilities
• Lead vendor onboarding (data contracts, compliance requirements, etc.) and vendor performance management
• Lead the compliance and data tokenization strategy and implementation for DTC measuring efforts
• Lead data quality management strategy
• Lead metadata and tagging taxonomy management strategy and tool selection

Director – US GTM – Consumer/Patient Data Strategy

• develop and execute marketing plans that differentiate Fidelity’s alternative investments and specialty solutions in the marketplace
• messaging and content creation includes both written content (presentations, client communications) as well as digital mediums (website, videos)
• support marketing and communications strategy for new product launches and ensure collaboration across firm
• partner on investment insights-driven content with marketing partners and investment professionals
• complete compliance and regulatory reviews of content, track projects and workflows, and complete client-specific ad-hoc requests
• oversee servicing requirements for third party platforms (e.g., data rooms)
• partner on content for events program and support execution as needed

Senior Manager, Alternatives Product Marketing

• Develop and execute marketing plans that differentiate Fidelity’s alternative investments and specialty solutions in the marketplace!
• Drive new product narratives into market across Fidelity intermediary, retail, and institutional channels
• Create messaging and content including written content (presentations, client communications) as well as digital mediums (website, videos)
• Support marketing and communications strategy for new product launches and ensure collaboration across firm
• Partner on investment insights-driven content with marketing partners and investment professionals
• Complete compliance and regulatory reviews of content, track projects and workflows, and complete client-specific ad-hoc requests
• Oversee servicing requirements for third party platforms (e.g., data rooms)
• Partner on content for events program and support execution as needed

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• partner with Product, Engineering, Solutions & B2B Marketing teams to create go-to-market strategies for new product and feature launches
• own product-market positioning, documentation for merchant facing assets, product framework and messaging
• lead cross-functional efforts to bring new features and products to market
• develop product positioning, messaging, and value propositions in partnership with the B2B Marketing team and key stakeholders
• conduct market research and gather qualitative feedback to understand retailer product and service evaluation
• analyze competitive landscape for market segmentation and opportunity sizing
• collaborate on multi-channel GTM strategies and campaign messaging for new Bread Pay features
• create compelling content for internal and external audiences

Product Marketing Specialist

• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint.
• Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions.
• Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market.
• Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA.
• Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel.
• Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

Senior Product Marketing Manager

• Support the design and execution of pilot programs aimed at improving quality, increasing order volume, reducing costs, and enhancing in-store workflows for our retail partners.
• Collaborate with Product, Retail, and Data Science teams to test, validate, and help scale successful operational innovations across our network of launched stores.
• Contribute to the development of strategic frameworks used to identify and evaluate new growth opportunities and address operational process gaps.
• Track the impact of initiatives against established KPIs, help synthesize results, and support reporting to leadership and cross-functional stakeholders.
• Champion a culture of continuous improvement and data-driven experimentation within the team and broader organization.
• Travel to support on-the-ground observations and experimentation, working directly in stores to understand operations and provide hands-on support in rolling out initiatives.

Senior Associate, Retail Go-To-Market Operations – Growth & Innovation

• Coordinate day-to-day operations across multiple user acquisition programs, ensuring vendor schedules, field team logistics, and store-level activation plans stay on track across a portfolio of concurrent launches.
• Track program performance using operational data, diagnose where results are falling short of targets, and work with program managers to course-correct quickly.
• Manage vendor and contractor relationships, including scheduling coordination, onboarding support, invoice tracking, and performance accountability.
• Get close to the work by spending time in stores alongside field teams, observing what's actually happening on the ground and bringing back the insights that make our programs better.
• Contribute to the design and iteration of new growth programs for early-stage stores.

Senior Associate, Retail Go-To-Market Operations – Launch Success, Retailer Enablement

• Leads global B2B product marketing and growth marketing for iGaming business
• Owns how products and content are positioned, launched, adopted, and scaled
• Ensures market insight, customer needs, and commercial objectives inform product strategy
• Oversees global team of product marketing and growth marketing professionals
• Partners closely with Product Management, Studio teams, Sales, and Account Management
• Focused on driving revenue, differentiation, and customer success through world-class B2B marketing

Senior Director, Product Marketing

• This Director level secondment is a 12 months strategic leadership role designed to support critical commercial priorities within the Rheumatology & Gastroenterology organization.
• Reporting directly to Steven Arriaga, this role serves as a trusted advisor and execution leader, driving enterprise level initiatives across sales enablement, leadership development, external partnerships, and organizational effectiveness.
• The role is intended to address timebound business needs, accelerate priority initiatives, and strengthen leadership capability across the GI and broader sales organization while providing exposure to senior commercial leadership decision-making.
• Serve as a strategic thought partner to the VP Sales Lead, providing insight, analysis, and recommendations on commercial priorities, capability development, and execution risks.
• Support the development and operationalization of commercial strategies aligned to business objectives.
• Translate leadership direction into clear priorities, action plans, and governance frameworks.
• Provide executive oversight and strategic direction for GI Preceptorship programs, including: GIA virtual preceptorship series.
• University of Chicago live preceptorship experience.
• Lead ongoing DiSC Catalyst upgrades and integration for new hires ensuring alignment to leadership capability and onboarding strategies.
• Oversee the New Hire Mentor Program – Business Planning and Acumen to ensure consistent design, relevance, and scalability.
• Serve as the primary commercial liaison to Marketing and partner with GI RBD Marketing lead, ensuring strong alignment between brand strategy, field execution, and leadership priorities across Rheumatology & GI to ensure GTM excellence.
• Lead development, execution, and tracking of performance driven blitz plans in partnership with Sales and Marketing, including identifying gaps, defining actions, monitoring impact, and reporting progress and outcomes to leadership.
• Partner closely with Marketing leadership to translate brand strategies, campaigns, and key initiatives into clear, actionable direction for sales leaders and the field.
• Provide sales leadership perspective and feedback into marketing planning cycles, messaging, and launch readiness to ensure relevance, feasibility, and executional excellence.
• Facilitate ongoing communication and issue resolution between Sales and Marketing, proactively identifying risks, dependencies, and opportunities to improve cross functional effectiveness.
• Support integrated planning across Sales, Marketing, training and Enablement to drive consistency, clarity, and impact in customer engagement.

Sales Strategic Initiatives Lead – GTM Excellence

• Responsible for marketing related to Wound Reconstruction product(s)
• Creating and executing omni-channel brand strategies within the product portfolio and marketing function consistent with overall business objectives
• Leading development and execution of marketing plans, tactical programs, tradeshows, sales team education, supporting medical education/bioskills labs, and product commercialization
• Define strategic product line priorities by evaluating competitors, market share, and industry trends
• Develop brand assets including sales collateral, digital/social media campaigns, demo tools and selling framework required for product promotion, training and education
• Support development of sales training plans and events for the Wound Reconstruction Portfolio
• Deliver product training to sales representatives
• Works collaboratively with Global Marketing and other related departments to ensure products are optimally positioned in the market
• Lead development and execution of digital strategy in collaboration with corporate marketing
• Develop, continuously monitor and disseminate unit demand forecasts
• Help prepare and manage revenue forecasts and opex budgets related to assigned product line(s)
• Support the Company’s medical education initiative by assisting in the preparation and implementation of surgeon training courses
• Plan, execute and/or participate in designated tradeshows and conferences

Regional Product Marketing Manager

• Establish and continuously sharpen positioning and messaging for Fairmarkit's autonomous sourcing platform and supplier marketplace, — tailored to CPOs, procurement leaders, and finance stakeholders on the buyer side, and to supplier relationship and business development teams on the supply side
• Build AI-native PMM workflows from the ground up: use LLMs, automation, and purpose-built tooling to produce high-quality content, run research, and keep pace with a fast-moving product org without sacrificing depth
• Lead end-to-end go-to-market for new features and major launches — from narrative and packaging through naming, pricing input, launch plans, and post-launch analysis
• Partner closely with Product to influence the roadmap using customer, market, and competitive insights, especially around agentic AI use cases, UX, and procurement workflows
• Build and maintain core messaging frameworks, battlecards, and objection-handling guides; enable Sales and Customer Success through trainings, playbooks, and ongoing deal support
• Collaborate with Demand Gen, Brand, and ABM to develop integrated, product-led campaigns that drive pipeline, win rate, and expansion in target accounts
• Own core customer-facing assets including— decks, one-pagers, explainer pages, release notes, in-app education — for both buyers and suppliers, clearly communicating new capabilities and driving adoption across the marketplace
• Conduct market, buyer, and competitive research on procurement technology, source-to-pay, and AI/agentic platforms to identify whitespace and sharpen differentiation
• Champion the voice of the customer: synthesize qualitative and quantitative feedback from both procurement teams and suppliers into insights that shape product strategy, messaging, and sales motions
• Collaborate with product to define and track PMM success metrics — launch performance, feature adoption, content usage, win rates, and segment-level impact — and use data to iterate

• Define and lead our client communications, retention strategy and execution
• Create a robust library of sales and client success enablement materials
• Train and support the client success teams
• Own the end-to-end GTM process for new product launches
• Collaborate closely with Product Management and influence the product roadmap
• Develop clear, concise, and differentiated messaging
• Conduct customer interviews, analyze market trends
• Serve as a subject matter expert and internal evangelist

Senior Manager, Product Marketing

• Become the expert on our homeowners, competitors and AI trends shaping the consumer hiring landscape to identify opportunities and areas of differentiation, using these insights to shape product strategy and define our right to win.
• Own the end-to-end GTM strategy for our consumer AI-powered hiring experiences from insight generation and market assessment, through positioning and messaging, launch strategy, and performance measurement.
• Drive product-market fit and adoption for these experiences, identifying the ideal customer and use cases, clearly articulating the value that these products deliver to homeowners.
• Collaborate with Product, Design, and Research to determine how we can reduce friction and drop off in the search experience to get more customers to start a project.
• Build consistent internal and external narratives on our hiring experience in close partnership with Brand, PR, Growth and Lifecycle Marketing.
• Partner with the growth team to identify product opportunities that generate new demand and increase repeat usage among existing customers.

Product Marketing Manager – Consumer

• Program Tracking & Status Reporting: Own and maintain trackers, dashboards, and weekly status updates across active sales plays. Surface blockers, milestones, and progress to program leads and senior stakeholders in a clear, consistent format.
• Cross-Functional Coordination: Schedule and facilitate syncs across Sales, Marketing, Enablement, Product, and Operations. Follow up on action items and help keep multiple work streams aligned and on track throughout the play lifecycle.
• Sales Play Documentation: Draft, organize, and maintain play briefs, playbooks, and process documents. Translate strategy discussions and stakeholder inputs into clear written assets that sales teams can act on.
• Data Analysis & Insights: Pull and analyze data to help evaluate play performance against KPIs. Prepare concise summaries and visualizations that inform go/no-go decisions and continuous improvement efforts.
• Sales Play Development Support: Assist in the design and scoping of new sales plays by researching customer segments, competitive positioning, and product alignment. Help the team move from idea to a structured, executable play.
• Sales Enablement Collaboration: Partner with the Enablement team to help build out training materials, talk tracks, and resources that equip the sales org to execute plays with confidence.

Go-to-market Analyst Intern

• Develop marketing and go-to-market strategies in partnership with product teams and marketing channel owners to support partner adoption and business growth
• Lead cross-functional coordination across the product roadmap, including launch planning, internal readiness, and stakeholder visibility
• Create and refine messaging, positioning, and value propositions for partner-facing products, programs, and experiences
• Partner with product and business operations to inform roadmap priorities, product strategy, and the overall partner experience
• Build a deep understanding of agent and partner needs through research, performance data, and field feedback, and use those insights to shape strategy
• Collaborate with field marketing, web, and lifecycle teams to translate product value into clear, effective customer communications
• Act as an internal advocate for your product area, helping teams align around customer needs, business goals, and go-to-market priorities

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Product Marketing Manager

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Senior Manager, Alternatives Product Marketing

Senior Director – Product Marketing

Product Marketing Specialist

Senior Product Marketing Manager

Senior Associate, Retail Go-To-Market Operations – Growth & Innovation

Senior Associate, Retail Go-To-Market Operations – Launch Success, Retailer Enablement

Senior Director, Product Marketing

Sales Strategic Initiatives Lead – GTM Excellence

Regional Product Marketing Manager

Senior Product Marketing Manager

Senior Manager, Product Marketing

Product Marketing Manager – Consumer

Go-to-market Analyst Intern

Product Marketing Manager