Product Marketing

• Own and execute the go-to-market strategy for PVcase Prospect.
• Define and evolve Prospect's value proposition, messaging, and differentiation.
• Serve as the primary advocate for US developer needs and customer insights.
• Monitor market trends, developer workflows, and emerging opportunities within the renewable energy sector.
• Define target customer segments, buyer personas, and growth opportunities.
• Partner closely with Product Managers to influence roadmap prioritization and product strategy.
• Develop competitive intelligence, battlecards, and displacement initiatives to improve win rates.
• Lead customer and prospect research programs to understand buying decisions and market dynamics.
• Lead launch planning, adoption initiatives, and customer growth strategies.
• Help position Prospect as a strategic entry point into the broader PVcase platform and future migration opportunities.

Product Marketing Manager

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

• Own product marketing across the portfolio, including positioning, messaging, and go-to-market planning.
• Drive launches end to end, from narrative development through execution.
• Serve as a connection point between Product, Studio, and Marketing teams, translating product roadmaps into positioning, go-to-market strategy, and launch plans.
• Initiate or take on product marketing, brand, and partnership initiatives, scoping each into a clear plan and executing end to end.
• Flex across multiple products and workstreams as priorities and timing shift, applying product marketing rigor across the portfolio rather than to a single title.
• Shape brand and non-performance marketing, including social-native, creator-style content across owned channels such as blogs, social accounts, and campaigns outside of paid and user acquisition.
• Activate and help execute brand and licensing partnerships sourced at the studio level, coordinating across internal teams and external partners.
• Partner closely with Growth and Lifecycle teams to align brand and product marketing with acquisition and retention efforts.
• Coordinate lifecycle and CRM touchpoints that support launches and partnerships.
• Provide clear, regular updates on the status and impact of product marketing, brand, and partnership workstreams.

• Drive product strategy, go-to-market execution, and commercial performance across our solutions portfolio.
• Own product GTM design, execution, and evaluation across assigned solutions.
• Support product development initiatives from ideation through launch, including collaboration with Group teams.
• Adapt and enhance global product offerings to meet North American market needs and commercial priorities.
• Monitor product performance, market adoption, and KPIs, recommending enhancements, optimizations, or rationalization as needed.
• Act as a local product expert, supporting internal stakeholders with knowledge and insights.
• Design and execute GTM strategies for new product launches, enhancements, and commercial initiatives.
• Develop compelling GTM messaging, value propositions, and positioning tailored to target segments.

Product & GTM Manager

• Provides financial stewardship for the program within ATSC by partnering with cross‑functional teams to validate the overall program BP/LRFP and project‑level cost estimates.
• Helps ensure investment assumptions are consistently developed in alignment with global standards, best practices, and current site needs.
• Collaborates with site project leads to develop aligned, integrated project plans, timelines, and clearly defined results.
• Collaborates across sites and programs to identify and navigate interdependencies, risks, and challenges, partnering with collaborators to establish controls, effective cadence, and mitigation strategies.
• Partners closely alongside site project leads support local deployment and enable consistent, predictable project execution aligned with planned outcomes.
• Supports the delivery of meaningful value by helping sites and the broader program achieve their intended objectives.
• Contributes to the growth and efficiency of the global program team by building capabilities aligned with ATSC priorities and local site needs while driving standardization where appropriate.
• Supports balanced cost‑benefit decision‑making by aligning site business priorities with global standards and long‑term value.
• Partners with cross‑functional collaborators (including JJT, DOTS, QA, BE, and IM MAKE MES program members) to achieve project and program objectives, advance standardization, and drive cost improvements.
• Works collaboratively with peers to align resources, timelines, and budgets across areas of responsibility, and partners with Transcend program representatives to address interdependencies and align on resolution approaches.
• Develops and delivers clear, engaging program updates for senior leaders, providing insight into program progress, trends, and future outlook.

MES Program Lead

• Contribute to the strategic development and execution of HCP-focused marketing programs for Alzheimer’s Disease, with a focus on neurologists
• Lead HCP team driven omnichannel content development, including planning, development, and deployment of HCP-facing assets across channels (personal, non-personal, and digital)
• Partner cross-functionally with Marketing, CRC, Training, Medical, and Market Access
• Build and maintain strong relationships with marketing and sales teams
• Manage content workflow, ensuring timely updates and alignment with strategic business needs
• Oversee agency coordination for project updates and content governance across HCP touchpoints
• Support financial operations, including PO management, budget tracking, and spending reporting
• Ensure compliance with all regulatory, legal, and corporate guidelines in the development and delivery of promotional materials

Senior Product Manager, HCP Marketing, Alzheimer's Disease

• Translate company and RCS Base strategy into regional execution plans, ensuring business momentum and sustainable growth.
• Develop and maintain the RCS pipeline, in collaboration with our Sales Squad and Chapter Leads, propose strategic sales initiatives, and provide commercial guidance.
• Actively support key sales cycles, leveraging product expertise to drive conversions and revenue growth, and attend customer and prospect meetings as a subject matter expert.
• Engage directly with customers, building relationships, understanding their needs, and identifying opportunities for product adoption, feeding this into product teams.
• Work closely with our Sales Squad and Chapter Leads, equipping them with product knowledge, updates, and ongoing support.
• Support our key ecosystem partnerships with carriers and Industry bodies such as the CTIA, as Infobip’s regional RCS point of contact.
• Maintain our strong relationship with the regional Google GTM contacts, managing joint target customer list, developing joint GTM executions plans and ensuring we maximise realisation of incentives.
• Align closely with Global and HQ teams, such as Product Management, Marketing, and Sales Leadership to ensure GTM alignment and knowledge sharing.
• Be a trusted partner with NAM Sales teams, providing product expertise directly and supporting them with prospect/client meetings as appropriate.
• Work with other HQ Business Units to ensure collaboration on GTM initiatives.
• Partner with VPs and Sales Directors to align product strategies with overall sales objectives.

Regional GTM Manager

• Lead a portfolio of transformation initiatives aligned to go-to-market (GTM) strategy, with a focus on driving revenue growth, improving sales effectiveness, and enhancing client engagement
• Translate market trends, competitive intelligence, and client insights into actionable programs that strengthen positioning, increase win rates, and support pipeline expansion
• Partner with senior leadership to define and execute a GTM roadmap, including prioritization of markets, solutions, investments, and commercial strategies
• Develop and enable sales and market-facing teams with differentiated messaging, value propositions, and solution narratives aligned to evolving client demands in CX
• Identify and integrate AI-driven capabilities and digital innovations into GTM strategies to enhance solution differentiation, scalability, and client outcomes
• Drive alignment between product, delivery, and sales organizations to ensure offerings are market-relevant, competitive, and positioned for growth
• Manage strategic vendor and ecosystem partnerships to enhance solution breadth, accelerate innovation, and support scalable GTM execution
• Establish and track KPIs tied to revenue growth, pipeline generation, win rates, client satisfaction, and GTM performance outcomes; leverage insights to continuously refine strategy
• Influence senior stakeholders and lead cross-functional teams to align priorities, accelerate execution, and deliver measurable growth and market impact

Director, GTM Product Management – CX

• Own the end-to-end product marketing strategy for Agent Studio and Alteryx’s MCP Server.
• Develop persona-specific narratives for data engineers, IT architects, and AI/ML teams.
• Partner with Product Management to shape the agentic AI roadmap narrative.
• Build launch plans, sales enablement materials, and technical content.
• Monitor the competitive landscape across agentic frameworks, process automation platforms, and enterprise AI tooling.
• Own the go-to-market strategy for App Builder.
• Develop messaging that speaks to both builders and application consumers.
• Create launch and enablement materials for App Builder updates.
• Define and maintain the positioning and messaging framework for Auto Insights.
• Develop use-case-driven content illustrating Auto Insights’ business impact.
• Build early positioning and messaging for AI Skills as the portfolio evolves.
• Develop and maintain a cohesive Agent & Application Experiences portfolio narrative.
• Lead thought leadership programs that position Alteryx as a leader in enterprise AI orchestration.

Product Marketing Manager – Agent & Application Experiences

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
• Other duties as necessary.

Senior Product Marketing Manager

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

GTM Enablement Manager

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Define and lead the AI-powered GTM productivity roadmap
• Partner with Product and Engineering to build, implement, and scale AI-enabled workflows
• Architect and optimize end-to-end GTM workflows
• Own the strategy and continuous improvement of core GTM systems
• Establish governance frameworks supporting data integrity and efficient revenue recognition
• Oversee deal operations such as deal desk processes and approval workflows
• Lead and develop a high-performing team while driving alignment across various departments

Director, GTM Productivity

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Product Marketing jobs in New Jersey

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Product Marketing Manager

Product Marketing Manager

Product Marketing Manager

Product & GTM Manager

MES Program Lead

MES Program Lead

Senior Product Manager, HCP Marketing, Alzheimer's Disease

Regional GTM Manager

Director, GTM Product Management – CX

Product Marketing Manager – Agent & Application Experiences

Senior Product Marketing Manager

GTM Enablement Manager

Director, Enterprise Product Marketing

Director, GTM Productivity

Manager/Senior Manager, GTM Architecture and Automation

Product Marketing Manager