Product & GTM Manager

Coface

Product & GTM Manager responsible for strategy and execution for North American solutions portfolio at Coface. Leading product development and go-to-market initiatives through collaboration across teams.

Posted 7/8/2026full-timeRemote • New Jersey • 🇬🇹 GuatemalaMid-LevelSenior💰 $100,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Drive product strategy, go-to-market execution, and commercial performance across our solutions portfolio.
Own product GTM design, execution, and evaluation across assigned solutions.
Support product development initiatives from ideation through launch, including collaboration with Group teams.
Adapt and enhance global product offerings to meet North American market needs and commercial priorities.
Monitor product performance, market adoption, and KPIs, recommending enhancements, optimizations, or rationalization as needed.
Act as a local product expert, supporting internal stakeholders with knowledge and insights.
Design and execute GTM strategies for new product launches, enhancements, and commercial initiatives.
Develop compelling GTM messaging, value propositions, and positioning tailored to target segments.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Product Management, or related field
5-7+ years of experience in product management, GTM, strategy, or related commercial roles
Strong experience working cross-functionally with sales, marketing, product, and Group stakeholders
Demonstrated ability to design and execute GTM strategies and product launches
Analytical mindset with experience in market and competitive analysis
Excellent written and verbal communication skills, with the ability to translate complexity into clear messaging
Strong project management and organizational skills
Experience in B2B, financial services, insurance, risk, or information services is highly desirable.

Benefits

Comp & perks

Health insurance
Retirement plans
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product StrategyGTM ExecutionMarket Adoption MonitoringKPI EvaluationProduct LaunchCompetitive AnalysisValue Proposition DevelopmentCommercial Performance OptimizationAnalytical MindsetOrganizational Skills

Soft Skills

Excellent Communication SkillsCollaborationAdaptability