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Coface

Product & GTM Manager

Coface

Product & GTM Manager responsible for strategy and execution for North American solutions portfolio at Coface. Leading product development and go-to-market initiatives through collaboration across teams.

Posted 7/8/2026full-timeRemote • New Jersey • 🇬🇹 GuatemalaMid-LevelSenior💰 $100,000 - $140,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product strategy and go-to-market execution, with a strong focus on market analysis and performance optimization. Proven ability to collaborate cross-functionally and communicate effectively to drive product success.

Highest-signal resume keywords
Product ManagementGo-To-Market StrategyMarket AnalysisProject ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product StrategyGTM ExecutionMarket Adoption MonitoringKPI EvaluationProduct LaunchCompetitive AnalysisValue Proposition DevelopmentCommercial Performance OptimizationAnalytical MindsetOrganizational Skills
Soft Skills
Excellent Communication SkillsCollaborationAdaptability
Industry Keywords
B2BFinancial ServicesInsuranceRisk ManagementInformation Services

About the role

Key responsibilities & impact
  • Drive product strategy, go-to-market execution, and commercial performance across our solutions portfolio.
  • Own product GTM design, execution, and evaluation across assigned solutions.
  • Support product development initiatives from ideation through launch, including collaboration with Group teams.
  • Adapt and enhance global product offerings to meet North American market needs and commercial priorities.
  • Monitor product performance, market adoption, and KPIs, recommending enhancements, optimizations, or rationalization as needed.
  • Act as a local product expert, supporting internal stakeholders with knowledge and insights.
  • Design and execute GTM strategies for new product launches, enhancements, and commercial initiatives.
  • Develop compelling GTM messaging, value propositions, and positioning tailored to target segments.

Requirements

What you’ll need
  • Bachelor’s degree in Business, Marketing, Product Management, or related field
  • 5-7+ years of experience in product management, GTM, strategy, or related commercial roles
  • Strong experience working cross-functionally with sales, marketing, product, and Group stakeholders
  • Demonstrated ability to design and execute GTM strategies and product launches
  • Analytical mindset with experience in market and competitive analysis
  • Excellent written and verbal communication skills, with the ability to translate complexity into clear messaging
  • Strong project management and organizational skills
  • Experience in B2B, financial services, insurance, risk, or information services is highly desirable.

Benefits

Comp & perks
  • Health insurance
  • Retirement plans
  • Flexible work arrangements
  • Professional development