Performance Marketing

• Plan, build, execute, and optimize paid media campaigns across Meta, YouTube, Tiktok, LinkedIn, and other digital advertising platforms.
• Develop and manage direct response and brand campaigns designed to drive customer acquisition, engagement, lead generation, and retention.
• Execute A/B testing strategies to improve campaign performance through optimization of creative, audience targeting, bidding strategies, placements, and conversion objectives.
• Create paid acquisition plans and provide regular reporting on campaign performance, pacing, risks, and optimization opportunities.
• Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions.
• Configure, deploy, and troubleshoot tags using Google Tag Manager to ensure accurate tracking, measurement, and attribution across campaigns.
• Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform optimization strategies.
• Build, maintain, and troubleshoot reporting dashboards within Looker Studio, PowerBI, and Agency Analytics, ensuring data accuracy and delivering actionable performance insights.
• Partner with clients, sales teams, and internal stakeholders on campaign strategy, reporting, optimization recommendations, and performance reviews.
• Assist with ad operations functions including campaign setup, trafficking, QA, tracking validation, platform integrations, and troubleshooting across advertising platforms.

Paid Social Strategist

• Own the strategy, quality, and performance of our paid acquisition efforts across search, video, social, and emerging digital channels
• Serve as the day-to-day point of contact for agency partner(s) managing paid search, video, social, and programmatic campaigns
• Own rigorous QA of all agency output
• Enforce strict naming conventions across campaigns, ad groups, creatives, and UTMs
• Maintain a "tight ship" operating cadence
• Own the paid search strategy across Google Ads, Microsoft Ads, and other SEM platforms
• Own paid social strategy across Meta, Reddit, X, TikTok, and more
• Manage and optimize significant monthly budgets with a focus on efficiency metrics
• Build and maintain reporting dashboards and performance frameworks
• Translate complex campaign data into clear, actionable narratives
• Oversee agency execution of programmatic campaigns across DSPs
• Source, negotiate, and manage direct media buys across newsletters, industry publications, and trade journals
• Identify and test emerging channels

Senior Performance Marketing Specialist

• Own day-to-day campaign setup, optimization, and performance tracking across Google Ads, Meta, and programmatic (The Trade Desk) platforms.
• Assist in the creation and documentation of paid media testing strategies and hypotheses.
• Collaborate on weekly client check-ins and contribute to performance reviews and reporting.
• Conduct campaign audits and compile insights to inform strategy adjustments.
• Analyze paid performance data and experiment outcomes to identify trends and opportunities for improvement.
• Help prepare and deliver client-facing presentation materials, dashboards, and quarterly business reviews.
• Partner with internal teams (design, analytics, and engineering) to align ad creative, landing pages, and audience targeting.
• Support the development of cross-channel recommendations that connect paid media learnings with broader growth strategies (e.g., email, CRO, lifecycle).
• Use AI tools to speed up reporting and data analysis, bulk ad uploads, and competitor research.
• Stay current on platform updates, digital trends, and best practices across paid search, social, and programmatic.

Growth Associate – Paid Media

• Leads Amazon International Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
• Monitors and optimizes performance across international markets, accounting for regional customer behavior, and marketplace-specific trends
• Collaborates with external agencies to identify testing opportunities across keyword strategy, ad placements, creative formats, and localization strategies tailored to international markets
• Creates and maintains a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations
• Partners with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data across multiple international marketplaces
• Designs and analyzes incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, product launches, and region-specific retail events
• Oversees competitive intelligence tools and establishes reporting processes to share insights across the organization
• Identifies growth opportunities across Amazon's suite of media products and communicates recommendations to internal stakeholders
• Partners cross-functionally with International eCommerce, Operations, and Brand teams to support global expansion initiatives

Performance Marketing Manager

• Build and execute account-based marketing (ABM) programs targeting named accounts, buying groups, and priority industry verticals.
• Develop integrated demand generation campaigns that combine digital advertising, webinars, content syndication, podcasts, email, events, and retargeting to drive qualified pipeline.
• Partner with Sales to develop and execute multi-touch account plays, coordinating paid media, webinars, executive events, direct mail, and sales outreach.
• Manage third-party content syndication programs to generate high-quality leads while optimizing cost per lead and pipeline contribution.
• Plan and execute podcast sponsorships and advertising campaigns that increase brand awareness and generate demand within technical audiences.
• Manage digital media campaigns across platforms including LinkedIn, Reddit, Google, and display networks, continuously optimizing targeting, creative, and conversion performance.
• Monitor campaign performance and return on investment (ROI), using data-driven insights to optimize marketing strategies and maximize pipeline and revenue impact.
• Manage relationships with external agencies, publishers, media partners, and technology vendors to ensure successful campaign execution.
• Track demand generation KPIs including pipeline created, pipeline influenced, SQLs, MQLs, account engagement, cost per opportunity, and return on marketing investment.

Senior Demand Generation Manager

• Own the product vision and roadmap for ads quality systems
• Drive the strategy and execution for increasing the velocity of experimentation
• Work hands-on with machine learning engineers and ads engineers
• Define and track the right success metrics for ads quality
• Operate in a fast-paced, constantly evolving environment

Senior Product Manager, Ads Quality

• Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
• Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth
• Develop strong relationships with clients and identify senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences, with support for some clients
• Create and present insightful, meaningful, accurate reports and analyses with minimal support
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform Paid Media Management of any concerns or issues from clients when appropriate
• Inform Paid Media Management of any updates, concerns, or potential points of interest from within the digital marketing community
• May participate in the interview process
• Identify new opportunities for clients to meet their business goals
• Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support
• Manage beta tests of new services for the client set
• Elevate client requests for SOW changes with some support
• Provide feedback on training content
• Develop basic training content with QA
• Occasionally, conduct basic team training to help develop team expertise
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
• Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support
• Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support
• Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
• Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
• Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support
• Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support
• Meet and exceed client expectations and set KPIs with minimal support
• Set up and review Google Analytics (and any other third-party tracking software) with minimal support
• Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support
• Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
• Temporarily take on extra client hours to support the team during times of limited bandwidth

Senior Paid Media Analyst

• Own the full demand gen funnel end to end, including metrics, lead management, and reporting that connect all channels to pipeline and revenue.
• Lead strategy and execution across email, paid search/social, webinars, and organic social to extend field marketing's reach.
• Design bold, creative campaigns and content that cut through market noise.
• Own the full lifecycle of field events and partner activations, from strategic selection and budget to onsite execution and post-event pipeline follow-through.
• Build a repeatable field marketing playbook that scales as Inspectorio's event footprint grows.
• Embed AI tools systematically to automate repetitive tasks, generate high-converting copy and creative, analyze data, and personalize outreach at scale.
• Continuously evaluate new AI-driven marketing technology to keep our demand gen engine ahead of the market.
• Build Inspectorio's demand generation function from scratch, including processes, tools, and playbooks that scale with the business.
• Set marketing strategy that ladders up to company-wide revenue goals, and partner closely with Sales, Product, and executive leadership.

Senior Manager, Demand Generation – Field Marketing

• Be a subject matter expert offering strategic thought leadership building digital campaigns that are sophisticated, measurable, and actionable on key client engagements.
• Analyze client’s digital strategies, lead strategic ideation session and partner with internal groups to create and deliver outcomes-focused solutions.
• Build and execute strategic paid digital campaigns that are measurable and actionable.
• Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients.
• Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that delivers innovative, creative work to clients by advising on:
• Designing strategies to move our targets and advance our client outcomes
• Current tactics in audience segmentation and digital targeting
• Data analysis to drive online advertising strategy and campaign measurement
• Driving full funnel multi-channel audience engagement across social media, online/digital, video, email, web, and mobile platforms
• Apply your experience to elevate strategic thinking across the organization.
• Manage and inspire a team of strategists to consistently deliver strategic solutions that meet agency standards.

Senior Director, Paid Media – Digital

• Own competitive positioning framework
• Develop messaging for performance marketers
• Conduct win/loss analysis
• Build sales collateral and maintain training sessions
• Implement focused campaigns for go-to-market execution

Principal Product Marketing Manager – GenStudio for Performance Marketing

• Manage a high-volume pipeline of trial customers, prioritizing outreach and engagement to maximize conversion opportunities.
• Guide trial users from their first roof measurement through the complete sales workflow, including building an estimate, generating and electronically signing a contract, offering financing options, and collecting payment.
• Identify customer goals, workflows, and business needs to recommend the plan that best aligns with their budget and required features.
• Serve as a trusted advisor by helping customers solve challenges and achieve their desired outcomes using the software.
• Communicate with trial customers via phone, email, and text to answer questions, provide product guidance, and maintain engagement throughout the trial period.
• Conduct personalized software demonstrations, product tours, and general training sessions to ensure customers understand the value and capabilities of the platform.
• Proactively identify opportunities to increase customer adoption of key product features that drive conversion and long-term success.
• Partner with the Marketing, Product and Engineering teams, advocating for customer priorities by providing feedback and insights.

Trial Conversion Specialist

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Manage and optimize paid media campaigns across Google Ads and Meta Ads to maximize qualified lead volume, efficiency, ROI, and client success.
• Build, launch, and scale campaigns through keyword research, compelling ad copy, audience targeting, campaign structuring, and strategic budget allocation.
• Develop creative strategies and briefs for Meta campaigns, directing messaging, formats, concepts, and asset requirements in collaboration with design and content teams.
• Provide strategic direction for campaign landing pages, including layout, messaging, calls to action, conversion paths, and testing opportunities.
• Monitor campaign performance and budget pacing, identifying trends and implementing data-driven optimizations across bids, budgets, targeting, audiences, placements, and creative.
• Plan and execute structured tests across advertisements, audiences, landing pages, offers, and campaign strategies to improve conversion rates and lead quality.
• Partner with analytics and development teams to ensure accurate conversion tracking, attribution, platform integrations, and campaign measurement.
• Analyze performance beyond platform metrics by incorporating lead quality, appointment, enrollment, or revenue data whenever available.
• Translate campaign results into clear insights, recommendations, and performance updates for internal teams and clients.
• Collaborate with Client Success, Sales, Design, Content, and Development teams to deliver paid media strategies aligned with client objectives.
• Ensure campaigns comply with platform policies, healthcare advertising requirements, and applicable privacy considerations.
• Stay current on platform changes, advertising trends, emerging tools, and industry best practices.

Paid Media Specialist

• Serve as Rains senior subject matter expert on the evolving paid search, YouTube, and search-adjacent media landscape, bringing a clear point of view on automation, AI-powered search experiences, algorithmic bidding, commerce media, product feeds, measurement changes, audience signals, and emerging opportunities.
• Develop paid search strategies rooted in client business objectives, not just keyword coverage or platform tactics; with the ability to connect media investment to growth, efficiency, customer acquisition, revenue, lead quality, brand health, and measurable business impact.
• Define the role paid search and YouTube play within integrated omnichannel media plans, ensuring search is connected to broader channel strategy across social, programmatic, retail media, CTV, affiliate, shopping, and full-funnel media ecosystems.
• Lead, mentor, and inspire a team of paid search specialists, building a culture of curiosity, accountability, continuous learning, QA discipline, and pride in both strategic thinking and executional craft.
• Contribute to Rains thought leadership, new business efforts, and paid search product development, including pitches, POVs, playbooks, case studies, vendor relationships, platform partnerships, and articulation of Rains differentiated approach to paid search and YouTube.
• Build trusted relationships with senior marketing leaders and client stakeholders, acting as a strategic advisor who can translate complex search, shopping, and YouTube dynamics into clear, confident recommendations.
• Lead executive-level presentations with clarity, credibility, and conviction, including performance readouts, strategic roadmaps, testing plans, growth opportunities, search landscape POVs, and difficult conversations when performance, investment, or direction needs to change.
• Move the conversation beyond media metrics to business outcomes, helping clients understand how paid search contributes to CAC, LTV, incrementality, revenue growth, lead quality, audience development, demand capture, and long-term brand value.
• Operate effectively across multiple accounts and cross-functional teams, partnering with Client Service, Analytics, Creative, Integrated Planning, Media Investment, AdOps, and Project Management to ensure strong communication, sound recommendations, and disciplined execution.
• Actively be in the work and close enough to execution to diagnose, guide, and improve performance, including campaign structure, bidding, budgeting, keyword strategy, query analysis, audience signals, shopping feeds, creative assets, landing page considerations, measurement, and reporting.
• Set and uphold best-in-class activation standards across the paid search team, ensuring every account has disciplined QA, smart testing frameworks, clean trafficking, clear optimization priorities, strong performance narratives, and consistent adherence to internal processes.
• Apply a performance marketing mindset to daily and weekly campaign management, monitoring pacing, KPIs, budget allocation, search demand shifts, algorithmic learning periods, and optimization opportunities with an eye toward both short-term efficiency and long-term business growth.
• Develop and maintain strong command of the tools that power paid search excellence, including Google Ads, Microsoft Ads, Search Ads 360, Apple Search Ads, shopping and product feed platforms, reporting tools, and relevant third-party search management technologies.
• Bring strategic leadership to YouTube planning and activation, including campaign planning, audience strategy, creative considerations, tracking, trafficking, optimization, and the ability to identify where YouTube can support both brand and performance goals.
• Understand the growing intersection of search, commerce, and retail behavior, including shopping feeds, product data quality, Amazon Ads, affiliate considerations, commerce platforms such as Shopify and Squarespace, and the impact these inputs can have on paid search performance.
• Partner closely with creative, analytics, and planning teams to improve the full performance system, recognizing that paid search outcomes are shaped by more than bids and keywords; they are influenced by messaging, landing pages, offers, audience demand, measurement design, and cross-channel media pressure.
• Challenge conventional thinking when needed, helping clients and internal teams understand how paid search is evolving as AI, automation, marketplace behavior, YouTube, and retail media reshape how consumers discover, compare, and convert.

Director, Paid Search – YouTube

• Own the end-to-end global campaign execution process
• Design, implement, and optimize scalable frameworks and standard operating procedures
• Act as a key consultant for marketing stakeholders
• Develop and roll out enablement tools and training programs
• Champion AI tools to innovate and create efficiencies
• Partner with the marketing systems team
• Track campaign and team KPIs to identify opportunities for optimization

Manager, Campaign Operations

• Lead cross-functional marketing programs, coordinating timelines, dependencies, and stakeholder alignment for product launches, campaigns, and key initiatives
• Own the end-to-end execution of Outshift's webinar program, including planning, platform management, live event moderation, and post-event reporting
• Manage marketing operations by administering tools, workflows, automations, resource planning, and campaign tracking to improve team efficiency
• Analyze and communicate campaign, webinar, and website performance metrics, providing actionable insights for stakeholders and quarterly business reviews
• Coordinate cross-functional approvals, vendor relationships, and additional marketing initiatives to ensure successful delivery across content, digital, paid media, and web programs

Marketing Campaign Manager

• Lead the development and execution of integrated, multi-channel campaigns aligned to strategic priorities.
• Coordinate campaign activities across email, digital advertising, events, and paid media.
• Manage campaign setup and execution in marketing platforms such as HubSpot, Salesforce, Demandbase, and other tools.
• Partner with product marketing and strategy teams to understand messaging frameworks and campaign goals.
• Collaborate with creative, digital, social media, and communications teams to ensure cohesive execution across channels.
• Develop and maintain campaign project plans, timelines, and deliverables.
• Monitor campaign progress and proactively address risks or delays.
• Track campaign performance using dashboards and analytics tools.
• Collaborate with sales teams to support targeted campaigns and ensure alignment on messaging and follow-up strategies.

Campaign Manager

• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social and paid media
• Full understanding of the eCommerce model and lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Fashion Advertising Strategist

• Demand Generation Strategy & Execution — Own the North American demand generation plan end-to-end, translating company growth goals into integrated campaign programs across digital, ABM, field events, webinars, and partner channels. Set targets, allocate budget, and hold accountability for pipeline contribution.
• Digital Marketing & Inbound Pipeline Ownership — Directly manage and optimize paid search, paid social, SEO/content distribution, and marketing automation to drive inbound pipeline. You will be hands-on in platform execution — building campaigns in HubSpot, managing spend in Google and LinkedIn, and continuously optimizing for CPL, MQL quality, and conversion rates.
• ABX Orchestration — Lead account-based experience programs for priority ICP segments across manufacturing, supply chain, warehousing, and logistics. Develop executive engagement programs, industry-specific content plays, and targeted digital sequences that advance strategic accounts.
• Partner GTM Support — Execute "to/through/with" partner marketing activities aligned to our global partner marketing framework, supporting channel and alliance partners with co-marketing programs and joint demand generation.
• Sales & BDR Alignment — Work closely with Sales Development and Field Sales to define lead management SLAs, optimize handoff and follow-up processes, and ensure tight alignment on ICP targeting, messaging, and pipeline attribution.
• Data-Driven Performance Management — Own the demand generation reporting framework in partnership with RevOps. Build and maintain dashboards tracking funnel performance, channel efficiency, and pipeline influence — and use that data to make fast, informed optimization decisions.
• Team & Budget Leadership — Manage a small but growing team, external agencies, and a meaningful demand gen budget. Hire, develop, and hold the bar on output quality and business impact.

Director of Demand Generation

• Own the strategy, execution, and optimization of Google Ads and Meta Ads campaigns.
• Ensure accurate conversion tracking, reporting, and budget management.
• Manage and optimize campaigns from strategy through execution.
• Own bidding, budgets, keyword strategy, ad copy, landing page recommendations, and A/B testing.
• Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, Google Ads, and UTM parameters.
• Analyze campaign performance and produce key metrics, including CPL, CPS, CP-COCA, budget pacing, and channel performance.
• Reconcile reporting across Google Ads, Meta, Five9, CallRail, and BI platforms.
• Partner with cross-functional teams to resolve tracking issues and improve campaign performance.

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