Performance Marketing

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Manage and optimize paid media campaigns across Google Ads and Meta Ads to maximize qualified lead volume, efficiency, ROI, and client success.
• Build, launch, and scale campaigns through keyword research, compelling ad copy, audience targeting, campaign structuring, and strategic budget allocation.
• Develop creative strategies and briefs for Meta campaigns, directing messaging, formats, concepts, and asset requirements in collaboration with design and content teams.
• Provide strategic direction for campaign landing pages, including layout, messaging, calls to action, conversion paths, and testing opportunities.
• Monitor campaign performance and budget pacing, identifying trends and implementing data-driven optimizations across bids, budgets, targeting, audiences, placements, and creative.
• Plan and execute structured tests across advertisements, audiences, landing pages, offers, and campaign strategies to improve conversion rates and lead quality.
• Partner with analytics and development teams to ensure accurate conversion tracking, attribution, platform integrations, and campaign measurement.
• Analyze performance beyond platform metrics by incorporating lead quality, appointment, enrollment, or revenue data whenever available.
• Translate campaign results into clear insights, recommendations, and performance updates for internal teams and clients.
• Collaborate with Client Success, Sales, Design, Content, and Development teams to deliver paid media strategies aligned with client objectives.
• Ensure campaigns comply with platform policies, healthcare advertising requirements, and applicable privacy considerations.
• Stay current on platform changes, advertising trends, emerging tools, and industry best practices.

Paid Media Specialist

• Serve as Rains senior subject matter expert on the evolving paid search, YouTube, and search-adjacent media landscape, bringing a clear point of view on automation, AI-powered search experiences, algorithmic bidding, commerce media, product feeds, measurement changes, audience signals, and emerging opportunities.
• Develop paid search strategies rooted in client business objectives, not just keyword coverage or platform tactics; with the ability to connect media investment to growth, efficiency, customer acquisition, revenue, lead quality, brand health, and measurable business impact.
• Define the role paid search and YouTube play within integrated omnichannel media plans, ensuring search is connected to broader channel strategy across social, programmatic, retail media, CTV, affiliate, shopping, and full-funnel media ecosystems.
• Lead, mentor, and inspire a team of paid search specialists, building a culture of curiosity, accountability, continuous learning, QA discipline, and pride in both strategic thinking and executional craft.
• Contribute to Rains thought leadership, new business efforts, and paid search product development, including pitches, POVs, playbooks, case studies, vendor relationships, platform partnerships, and articulation of Rains differentiated approach to paid search and YouTube.
• Build trusted relationships with senior marketing leaders and client stakeholders, acting as a strategic advisor who can translate complex search, shopping, and YouTube dynamics into clear, confident recommendations.
• Lead executive-level presentations with clarity, credibility, and conviction, including performance readouts, strategic roadmaps, testing plans, growth opportunities, search landscape POVs, and difficult conversations when performance, investment, or direction needs to change.
• Move the conversation beyond media metrics to business outcomes, helping clients understand how paid search contributes to CAC, LTV, incrementality, revenue growth, lead quality, audience development, demand capture, and long-term brand value.
• Operate effectively across multiple accounts and cross-functional teams, partnering with Client Service, Analytics, Creative, Integrated Planning, Media Investment, AdOps, and Project Management to ensure strong communication, sound recommendations, and disciplined execution.
• Actively be in the work and close enough to execution to diagnose, guide, and improve performance, including campaign structure, bidding, budgeting, keyword strategy, query analysis, audience signals, shopping feeds, creative assets, landing page considerations, measurement, and reporting.
• Set and uphold best-in-class activation standards across the paid search team, ensuring every account has disciplined QA, smart testing frameworks, clean trafficking, clear optimization priorities, strong performance narratives, and consistent adherence to internal processes.
• Apply a performance marketing mindset to daily and weekly campaign management, monitoring pacing, KPIs, budget allocation, search demand shifts, algorithmic learning periods, and optimization opportunities with an eye toward both short-term efficiency and long-term business growth.
• Develop and maintain strong command of the tools that power paid search excellence, including Google Ads, Microsoft Ads, Search Ads 360, Apple Search Ads, shopping and product feed platforms, reporting tools, and relevant third-party search management technologies.
• Bring strategic leadership to YouTube planning and activation, including campaign planning, audience strategy, creative considerations, tracking, trafficking, optimization, and the ability to identify where YouTube can support both brand and performance goals.
• Understand the growing intersection of search, commerce, and retail behavior, including shopping feeds, product data quality, Amazon Ads, affiliate considerations, commerce platforms such as Shopify and Squarespace, and the impact these inputs can have on paid search performance.
• Partner closely with creative, analytics, and planning teams to improve the full performance system, recognizing that paid search outcomes are shaped by more than bids and keywords; they are influenced by messaging, landing pages, offers, audience demand, measurement design, and cross-channel media pressure.
• Challenge conventional thinking when needed, helping clients and internal teams understand how paid search is evolving as AI, automation, marketplace behavior, YouTube, and retail media reshape how consumers discover, compare, and convert.

Director, Paid Search – YouTube

• Own the end-to-end global campaign execution process
• Design, implement, and optimize scalable frameworks and standard operating procedures
• Act as a key consultant for marketing stakeholders
• Develop and roll out enablement tools and training programs
• Champion AI tools to innovate and create efficiencies
• Partner with the marketing systems team
• Track campaign and team KPIs to identify opportunities for optimization

Manager, Campaign Operations

• Lead cross-functional marketing programs, coordinating timelines, dependencies, and stakeholder alignment for product launches, campaigns, and key initiatives
• Own the end-to-end execution of Outshift's webinar program, including planning, platform management, live event moderation, and post-event reporting
• Manage marketing operations by administering tools, workflows, automations, resource planning, and campaign tracking to improve team efficiency
• Analyze and communicate campaign, webinar, and website performance metrics, providing actionable insights for stakeholders and quarterly business reviews
• Coordinate cross-functional approvals, vendor relationships, and additional marketing initiatives to ensure successful delivery across content, digital, paid media, and web programs

Marketing Campaign Manager

• Lead the development and execution of integrated, multi-channel campaigns aligned to strategic priorities.
• Coordinate campaign activities across email, digital advertising, events, and paid media.
• Manage campaign setup and execution in marketing platforms such as HubSpot, Salesforce, Demandbase, and other tools.
• Partner with product marketing and strategy teams to understand messaging frameworks and campaign goals.
• Collaborate with creative, digital, social media, and communications teams to ensure cohesive execution across channels.
• Develop and maintain campaign project plans, timelines, and deliverables.
• Monitor campaign progress and proactively address risks or delays.
• Track campaign performance using dashboards and analytics tools.
• Collaborate with sales teams to support targeted campaigns and ensure alignment on messaging and follow-up strategies.

Campaign Manager

• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social and paid media
• Full understanding of the eCommerce model and lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Fashion Advertising Strategist

• Demand Generation Strategy & Execution — Own the North American demand generation plan end-to-end, translating company growth goals into integrated campaign programs across digital, ABM, field events, webinars, and partner channels. Set targets, allocate budget, and hold accountability for pipeline contribution.
• Digital Marketing & Inbound Pipeline Ownership — Directly manage and optimize paid search, paid social, SEO/content distribution, and marketing automation to drive inbound pipeline. You will be hands-on in platform execution — building campaigns in HubSpot, managing spend in Google and LinkedIn, and continuously optimizing for CPL, MQL quality, and conversion rates.
• ABX Orchestration — Lead account-based experience programs for priority ICP segments across manufacturing, supply chain, warehousing, and logistics. Develop executive engagement programs, industry-specific content plays, and targeted digital sequences that advance strategic accounts.
• Partner GTM Support — Execute "to/through/with" partner marketing activities aligned to our global partner marketing framework, supporting channel and alliance partners with co-marketing programs and joint demand generation.
• Sales & BDR Alignment — Work closely with Sales Development and Field Sales to define lead management SLAs, optimize handoff and follow-up processes, and ensure tight alignment on ICP targeting, messaging, and pipeline attribution.
• Data-Driven Performance Management — Own the demand generation reporting framework in partnership with RevOps. Build and maintain dashboards tracking funnel performance, channel efficiency, and pipeline influence — and use that data to make fast, informed optimization decisions.
• Team & Budget Leadership — Manage a small but growing team, external agencies, and a meaningful demand gen budget. Hire, develop, and hold the bar on output quality and business impact.

Director of Demand Generation

• Own the strategy, execution, and optimization of Google Ads and Meta Ads campaigns.
• Ensure accurate conversion tracking, reporting, and budget management.
• Manage and optimize campaigns from strategy through execution.
• Own bidding, budgets, keyword strategy, ad copy, landing page recommendations, and A/B testing.
• Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, Google Ads, and UTM parameters.
• Analyze campaign performance and produce key metrics, including CPL, CPS, CP-COCA, budget pacing, and channel performance.
• Reconcile reporting across Google Ads, Meta, Five9, CallRail, and BI platforms.
• Partner with cross-functional teams to resolve tracking issues and improve campaign performance.

PPC Marketing Manager

• Build and optimize scalable campaign frameworks, ABM programs, and insights-to-action workflows
• Deliver high-quality leads and build pipeline
• Partner closely with Sales, CX, Commercial Operations, and Product Marketing
• Own and evolve the integrated, persona-based, multi-touch demand generation strategy
• Set the standard for full-funnel campaign planning, launch, and optimization
• Direct 1:few and 1:many ABM programs targeting R1's top accounts
• Own the insights-to-activation strategy end-to-end
• Own event strategy and execution end-to-end

Senior Manager, Demand Generation

• Write, test, and optimize high-converting copy and creative direction for:
• - Paid and organic social media
• - Paid and lifecycle email campaigns
• - Display, retargeting, and OTT/CTV ads
• Build, launch, and optimize campaigns directly across:
• - Social media platforms
• - Email marketing platforms
• Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
• Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC
• Own end-to-end social media marketing strategy, including:
• - Paid social performance
• - Organic social content strategy and publishing
• - Channel growth, engagement, and brand consistency
• Ensure social content supports acquisition, retargeting, and lifecycle efforts
• Align social storytelling with performance goals and campaign calendars
• Define channel strategy, testing roadmaps, and budget allocation for Paid Media, OTT & Channel Ownership
• Serve as the primary owner of all paid media agencies
• Lead and mentor a lean internal marketing team
• Create clarity around ownership between internal resources, agencies, and partners
• Own performance KPIs, including:
• - ROAS, CAC, CPA, LTV
• - Conversion rates across the funnel
• - Incrementality by channel
• Deliver concise, executive-ready performance updates

Performance Marketing Lead

• Roll out integrated campaigns by turning high-level narratives into executable distribution plans across digital, events, webinars, and organic channels.
• Oversee and scale paid channels, continuously testing audiences, creative, and offers.
• Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
• Collaborate with Content Marketing to translate core narratives into high-performing distribution strategies across paid and organic channels.
• Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
• Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high-value deals.
• Manage the transition of marketing-engaged leads to Sales, ensuring that high-intent prospects are identified and prioritized for immediate outreach.
• Build and manage automated email sequences and "always-on" nurture tracks that educate prospects.
• Own the testing roadmap for landing pages, ad formats, and CTAs to systematically increase the percentage of traffic that converts into qualified opportunities.
• Manage lead scoring and routing workflows within the marketing stack to ensure data integrity and prevent "leaks" in the conversion funnel.
• Research and identify high-value regional events, trade shows, and industry conferences aligned to our distributor and rep agency segments.
• Own the field marketing strategy and annual calendar, including budget allocation and prioritization across events.
• Design and run pre-event and post-event follow-up sequences to convert event engagement into qualified pipeline.

Demand Generation Manager

• Develop and execute targeted customer marketing programs that drive awareness and demand for the unified platform for cross-sell and upsell opportunities.
• Collaborate with sales and product marketing to create campaigns that promote additional products and capabilities.
• Support account-based initiatives focused on expanding strategic customers.
• Build segmented customer communication strategies including email campaigns and targeted lifecycle programs aimed at driving customer expansion.
• Support customer-focused events in terms of ideation, logistics, promotions, and manage content planning. Events could include customer dinners or cocktail receptions, virtual customer summits, customer webinars, and live sessions or executive meetings surrounding conferences.
• Attend trade shows periodically where TeamDynamix has a large customer presence.
• Help create opportunities for customers to connect and share best practices.
• Work with product marketing to support a customer advocacy program including: Project manage the sourcing of reviews and testimonials (Gartner Peer Insights, Info-Tech Software Reviews, G2, etc.)
• Act as liaison to secure customer speakers for events and webinars
• Identify and support opportunities where customer gifting, swag, or recognition programs can strengthen relationships and drive advocacy.
• Identify and nurture champions across the customer base.
• Track engagement and performance across customer programs.
• Report on key metrics including expansion pipeline influence and revenue, advocacy growth, and campaign performance.
• Use insights to continuously optimize customer marketing strategies.
• Versatile marketer capable of supporting cross-functional programs—including events, webinars, social media, email marketing, and direct mail—to help the broader marketing team deliver successful campaigns.
• Experience supporting channel partners and partner campaigns is a plus.

Marketing Campaign Manager – B2B SaaS

• Own the demand generation roadmap — defining channel strategy, campaign priorities, and messaging themes aligned to pipeline and revenue targets
• Plan, launch, and optimize paid media programs across channels including search, social, display, and content syndication
• Build and manage email nurture programs that move prospects and customers through the funnel, leveraging email, lifecycle marketing, and marketing automation
• Develop and execute Account-Based Marketing (ABM) strategies targeting key verticals and high-value accounts in partnership with Sales
• Partner with Content and Product Marketing to develop campaign assets — landing pages, ads, email sequences, webinars, and more
• Monitor the demand generation budget; track spend and performance with rigor, and reallocate investment toward what's working
• Define, monitor, and report on key metrics including cost per acquisition, pipeline generated, cost per opportunity, and conversion rates at each funnel stage
• Work closely with Sales and Revenue Operations to ensure tight lead handoff, feedback loops on lead quality, and alignment on ICP and messaging
• Manage and optimize relationships with agencies and contractors, ensuring quality of work, ROI, and alignment with WellSaid’s strategy and brand voice

• Own end to end Amazon paid media plans and execution in platform
• Plan, launch and optimize campaigns (Sponsored and DSP) to drive revenue growth, efficiency, and product/brand discovery
• Conduct keyword management, manage bids, and audience optimization
• Monitor performance daily and adjust with a data driven mindset
• Analyze campaign performance and provide actionable insights and reporting
• Support forecasting, budgeting, and pacing to ensure spend aligns with revenue and profitability goals
• Partner with Amazon Team, eCommerce, brand and growth marketing team members to support product launches, promotions, and go to market strategies
• Success metrics: Sales, ROAS, ACoS

• You will play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding.
• You will be working closely with local US teams and regional stakeholders to foster strong partnerships, ensuring seamless coordination and execution of marketing initiatives across countries.
• If you are an experienced, self-motivated, and innovative online marketer, this could be the role for you.

Senior Performance Marketing Associate

• Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
• Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
• Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
• Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
• Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
• Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
• Identify and scale emerging channels and formats
• Represent paid media performance and strategy in leadership forums and to diverse stakeholders.

Head of Self-Serve Paid Media

• Own end-to-end strategy, execution and optimization of paid search channels (Google, YouTube, etc), ensuring seamless execution from start to finish, with a focus on driving performance and achieving growth targets
• Manage media buying, bidding strategies, budget allocation and pacing to hit ROAS, CPA and revenue goals
• Oversee all aspects of campaign and ad trafficking, including quality control, launch, reporting, and comprehensive analysis
• Operate as the in-house resource for paid search execution; manage campaign set-up, tracking, A/B tests, and reporting
• Own the management of product feeds for both paid search and social needs, ensuring high-quality imagery and best practices for titles/images
• Ensure the proper functioning and accuracy of the pixel for precise data tracking and analysis
• Thorough understanding of campaign data, going beyond surface-level analysis to uncover specific insights, trends, and new opportunities for optimization and to drive more strategic decisions and improvements
• Spearhead the testing of new strategies to stay ahead of industry trends and maximize ROI
• Collaborate with the growth team to plan and execute Haus tests
• Develop and implement advanced reporting frameworks to track campaign performance, providing actionable recommendations for improvement
• Leverage a data-driven approach to analyze key performance drivers, optimizing channel ROI and overall campaign effectiveness
• Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals
• Regularly report on paid search performance to key collaborators; translate complex data into actionable insights for future campaigns
• Collaborate with internal teams such as Creative, Brand, and Retention to optimize campaign performance through targeting, creative direction, and optimization strategies (specifically when it comes to DemandGen)

Senior Growth Manager, Paid Search

• Own the demand generation strategy and roadmap across paid, organic, ABM, email/lifecycle, and events channels
• Build and manage a multi-channel pipeline engine, from top-of-funnel awareness through MQL/SQL handoff
• Partner with sales leadership to define and refine ideal customer profile, account scoring, and lead routing
• Design and run account-based marketing programs targeting a defined list of high-value target accounts
• Manage and optimize paid media spend (search, social, retargeting) with a clear eye on CAC and pipeline efficiency, not just clicks
• Build lifecycle and nurture programs that move leads through the funnel with minimal manual lift
• Establish and own the demand gen reporting cadence: pipeline sourced/influenced, funnel conversion rates, channel efficiency, and forecast contribution
• Collaborate with content and product marketing to ensure campaigns are grounded in a strong narrative and speak to the actual buyer, not generic B2B messaging
• Continuously test, measure, and iterate; this role has a bias toward shipping and learning over perfecting a plan in a doc
• Help build the systems and processes (not just the campaigns) that let demand gen scale as the team grows

Senior Demand Generation Marketer

• Build, launch, and optimize campaigns across Meta, TikTok, and other social platforms (e.g. Reddit, Pinterest, Snapchat, etc).
• Manage audience targeting, budget allocation, creative trafficking, and campaign structure to drive efficient growth.
• Conduct ongoing performance monitoring and implement daily/weekly optimizations.
• Support structured testing across creative variations, audiences, placements, and bidding strategies.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Partner with Creative to provide data-informed feedback on messaging, formats, and content iterations.
• Ensure accurate tracking, pixel implementation, product catalog hygiene, CAPI integrations, and event configuration.
• Maintain clean account structure and campaign documentation.
• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting.
• Collaborate with paid social lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.

Performance Marketing jobs in United States

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Campaign Marketing Manager – Corporate, SLED

Paid Media Specialist

Director, Paid Search – YouTube

Manager, Campaign Operations

Marketing Campaign Manager

Campaign Manager

Fashion Advertising Strategist

Director of Demand Generation

PPC Marketing Manager

Senior Manager, Demand Generation

Performance Marketing Lead

Demand Generation Manager

Marketing Campaign Manager – B2B SaaS

Senior Manager, Demand Generation

Paid Media Specialist

Senior Performance Marketing Associate

Head of Self-Serve Paid Media

Senior Growth Manager, Paid Search

Senior Demand Generation Marketer

Paid Social Specialist