Performance Marketing

• Lead the integration and ongoing management of ad server data into Avalon's broader reporting ecosystem
• Build and maintain data pipelines that integrate ad server, paid media, email, and web analytics data
• Analyze de-duplicated conversion data and support the development of multi-touch attribution models
• Maintain, troubleshoot, and enhance Avalon’s digital reporting environment, including Tableau dashboards and ETL workflows
• Ensure the integrity, consistency, and reconciliation of data across digital platforms, ad servers, ETL tools, and internal databases
• Develop scalable reporting solutions that enable internal teams and clients to confidently understand performance
• Analyze paid media, email, and cross-channel performance to identify trends, opportunities, and areas for optimization
• Translate complex analytical findings into actionable recommendations for Digital and client teams
• Support testing, forecasting, attribution analysis, and measurement initiatives that improve fundraising outcomes

Senior Paid Media Analyst

• Creative strategy per client. You run the design strategy process for each account — competitor and market research, testing plans, and campaign concepts tied to performance data.
• Static ad design. First drafts and full campaign suites for Meta, Google, and LinkedIn. Data-driven creative that's built to convert, not win awards.
• Revision cycles. Internal and client feedback rounds, managed to a standard: tight turnarounds, limited rounds, clear rationale when you push back.
• The AI production pipeline. You operate and improve our versioning/resizing workflow. When a new tool cuts production time without cutting quality, you test it and systematize it.
• Video creative direction. Scripting, storyboards, and creative briefs for video ads. Editing execution is a plus.
• Contractor quality control. Offshore and freelance design output goes through you before it ships. If it's not client-ready, it doesn't go out.
• Asset hygiene. Working files, final files, and folder structure stay organized and findable. The next person can pick up any account cold.

Paid Ads Designer

• Activate Demand Strategy: Translate approved marketing and product strategies into integrated demand programs for emerging technology and AI products.
• Drive Integrated Events & Executive Engagement Activation: Execute event marketing strategy and activation for paid events.
• Orchestrate Cross‑Channel Execution: Own execution plans, timelines, and dependencies across social, email, digital marketing, and events.
• Activate Content and Engagement by Buyer Stage: Ensure messaging accuracy and alignment to buyer stage, identify content gaps.
• Monitor Performance & Feed Insights Upstream: Track performance from inquiry through SQL and pipeline contribution.
• Leverage Artificial Intelligence and Marketing Technology: Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.

Demand Generation Marketing Manager

• Own and execute Airwallex’s global SEM marketing strategy
• Collaborate with cross-functional teams to design, launch, and optimize paid search campaigns
• Plan, execute, and optimize paid search campaigns across multiple geographies
• Design and run A/B tests for ad copy, landing pages, and bidding strategies
• Analyze campaign data to identify trends and insights
• Manage SEM budgets, forecast spend, and ensure optimal resource allocation

Manager, Performance Marketing, Paid Search

• Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
• Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences.
• Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior.
• Own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization.
• Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms.
• Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results.
• Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes.
• Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals.
• Champion, role model, and embed Samsara's cultural principles as we scale globally and across new markets.

Senior Performance Marketing Manager – Paid Social

• Coordinate the full lifecycle of up to 100 monthly activations, from initial brief to final wrap-up, ensuring they're on-time and within scope.
• Create detailed briefs, ensuring all critical information is captured for campaign execution.
• Develop and maintain campaign schedules, deliverables, and timelines, adjusting as needed to meet evolving priorities.
• Ensure clear, documented processes are followed at each stage of the campaign to maintain quality and consistency.
• Work closely with the Talent Department to align on talent availability, creative requirements, and campaign timelines.
• Partner with the Sales Department to understand brand objectives, contractual obligations, and budget parameters.
• Communicate campaign goals, progress, and updates to internal teams via regular meetings or project management tools.
• Serve as the primary point of contact for assigned brand partners, establishing trust and clear lines of communication.
• Set and manage expectations regarding campaign timelines, deliverables, and potential challenges.
• Track relevant key performance indicators (KPIs) for each activation, analyzing campaign effectiveness and ROI.
• Compile post-campaign reports for internal leadership and external brand stakeholders, highlighting successes, lessons learned, and optimization strategies.

Campaign Manager

• Plan, execute, and optimize integrated marketing programs that drive qualified demand and pipeline growth.
• Own the strategy and execution of event marketing and demand generation campaigns.
• Manage email and nurture campaigns using platforms such as Constant Contact and Microsoft Dynamics.
• Develop and maintain audience segmentation strategies.
• Lead the strategy, planning, and execution of all Tier 1 and Tier 2 events.
• Manage event logistics end-to-end, including product placement and vendor coordination.
• Oversee the development of event and demand generation collateral.

Events & Demand Generation Specialist

• Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.
• Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.
• Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.
• Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.
• Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.
• Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth.
• Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.

Director, Performance Marketing

• Define and evolve Paid Search strategy for Higher Education clients, aligned to enrollment cycles, program mix, and institutional goals
• Translate industry trends (e.g., seasonality, program demand, attribution challenges) into scalable, actionable frameworks
• Establish POVs on bidding strategies, funnel optimization, and audience targeting specific to EDU
• Serve as executive sponsor across key EDU client relationships, guiding long-term strategy and investment decisions
• Oversee performance across portfolio, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets
• Identify and unlock growth opportunities including new channels, budget expansion, and testing roadmaps
• Lead QBRs and executive presentations with a focus on business outcomes and forward-looking strategy
• Lead, mentor, and develop a Search team, ensuring strong performance management and career growth
• Define team structure, resourcing models, and capacity planning to support current and future business needs
• Elevate team capabilities in platform innovation
• Ensure best-in-class execution across campaigns, including account structure, budget pacing, and optimization strategies
• Implement standardized frameworks for testing, reporting, and performance analysis across accounts
• Partner with analytics to refine attribution approaches and measurement strategies, particularly for long consideration cycles
• Drive consistency and rigor in how insights are translated into action and client impact
• Partner with analytics and ops teams to improve reporting, automation, and scalability
• Monitor industry trends, platform changes, and competitive landscape
• Deliver clear, data-driven performance reports and insights to clients, diving into the 'why' behind the data
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends
• Ensure accuracy, consistency, and timeliness of reporting.

Associate Vice President, Paid Search

• Build and manage paid social campaigns in alignment with media plans
• Act as the primary contact and media expert for clients representing your assigned accounts
• Make swift optimizations to ensure optimal pacing and performance
• Provide clients with actionable insights and recommendations based on campaign goals and best practices
• Leverage Zeta’s Data Cloud to identify and target additional audiences for scale

Senior Paid Social Manager

• Develop and execute paid search strategies across Google Ads and Microsoft Ads.
• Manage campaign structure, bidding strategies, budget allocation, keyword expansion, match type governance, and quality score optimization.
• Oversee affiliate and aggregator partnerships, including performance management, relationship development, partner expansion, and commercial negotiations.
• Evaluate channel performance and identify opportunities to improve efficiency, conversion rates, and revenue contribution.
• Design and execute channel tests, including bidding experiments, landing page optimization initiatives, audience segmentation strategies, and partner placement testing.
• Monitor campaign health and identify anomalies across key performance indicators including conversion rate, acquisition cost, impression share, lead quality, and attribution.
• Partner closely with analytics teams to ensure tracking accuracy and data integrity.
• Produce monthly and quarterly channel performance reviews, forecasts, and strategic recommendations.
• Collaborate with creative and content teams to optimize messaging, landing pages, and channel-specific assets.
• Contribute to broader acquisition planning and channel diversification initiatives.

Channel Manager, Paid Search, Affiliate Marketing

• Execute daily paid search campaign management activities, including campaign builds, keyword management, bid adjustments, ad trafficking, and performance monitoring.
• Support affiliate and partner marketing programs through onboarding coordination, creative deployment, placement management, and performance optimization.
• Monitor channel performance and proactively identify issues affecting conversion rates, acquisition costs, attribution, or campaign efficiency.
• Coordinate the production and deployment of advertising assets, landing pages, banners, and promotional materials.
• Manage affiliate reporting, billing reconciliation, and budget tracking activities.
• Maintain tracking accuracy through proper use of UTM parameters, pixels, conversion events, and campaign governance standards.
• Assist with weekly, monthly, and quarterly reporting deliverables.
• Conduct competitive research and monitor market trends to identify optimization opportunities.
• Collaborate with channel managers, analytics teams, and creative partners to support growth initiatives.

Senior Channel Specialist, Paid Search – Affiliate Marketing

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Manage and optimize PPC advertising campaigns across Google and Microsoft Advertising platforms—including Shopping, Search, Display, and YouTube.
• Develop and execute tailored advertising strategies based on client goals and performance data.
• Conduct keyword research and build high-impact keyword lists for campaign planning.
• Write engaging ad copy and structure effective ad groups that drive clicks and conversions.
• Monitor and adjust campaign bids and budgets for performance optimization.
• Execute A/B testing for ad creatives and strategies to continually improve ROI.
• Prepare weekly and monthly reports analyzing campaign performance and trends.
• Complete tasks related to campaign setup, management, and performance troubleshooting.
• Collaborate closely with internal teams and clients to align on goals, timelines, and feedback.
• Maintain attention to detail and excellence across multiple ongoing campaigns and clients.

Paid Search Specialist

• Own the end to end paid social strategy across Meta, LinkedIn, and supporting channels (Reddit, X, CTV, sponsored content), driving full-funnel performance across three distinct verticals.
• Translate the broader full-funnel campaign strategy into paid social campaign architecture, creative requirements, and measurement, with dedicated budget lines and KPIs at each funnel stage (awareness, consideration, conversion).
• Manage daily campaign operations and optimization, including audience research and expansion, ad copy and creative iteration, bid strategy, exclusion management, and testing of advanced tactics including Advantage+, Conversions API, and intent-based retargeting.
• Be the creative quality bar for paid social. Partner with brand, content, and creative teams to ensure every asset shipped is on-brand, factually accurate to product claims, and built to perform on paid social.
• Develop and execute a continuous testing framework, running A/B tests across creative, audiences, placements, landing pages, and bidding strategies, to identify optimization opportunities and drive incremental performance gains.
• Ensure accurate tracking and reporting of campaign performance at every funnel stage, translating data into actionable insights that drive ongoing optimization and learning, reporting regularly to marketing leadership and key stakeholders.
• Partner cross-functionally with campaign managers, content, product marketing, creative, organic social, and marketing operations teams to align paid social with broader marketing initiatives, optimize landing pages, and ensure consistent messaging across channels.

Paid Social Manager

• Build, update, and optimize landing pages within CMS platforms.
• Support optimization of acquisition-focused and organic-focused user journeys across both web and mobile experiences.
• Partner with Creative, UX, Brand, Product, and Engineering teams to execute digital experiences.
• Identify friction points across digital customer journeys and recommend solutions.
• Conduct ongoing competitive benchmarking and experience analysis.
• Support A/B testing and experimentation initiatives.
• Perform detailed QA reviews for landing pages and content updates.
• Continuously evaluate workflows and operational processes.

Conversion Specialist

• Paid media strategy and roadmap. Own the annual and quarterly strategic roadmap across all paid channels. Define how we allocate, where we test, and how we scale to hit aggressive growth targets.
• Platform expertise and intelligence. Maintain a continuous, expert-level pulse on the mechanics, algorithm updates, and best practices across every platform in our mix — ensuring Facet is always operating at the leading edge of what each channel has to offer. Translate that intelligence into real-time strategic adjustments that keep us ahead of platform changes rather than reacting to them.
• Experimental architecture. Design a rigorous, disciplined test-and-learn framework that generates real signal. Build the methodology that moves us from limited, ad hoc testing to a structured innovation pipeline.
• Agency governance. Own the strategic direction of our media agency relationship. Set the brief, define the rules of engagement, and build the governance model that keeps execution tight and accountable.
• Affiliate channel ownership. Own our affiliate partnerships program end-to-end — optimizing the performance and economics of existing partners while proactively identifying and onboarding new partners that expand our reach and scale. Build the affiliate channel into a meaningful, diversified growth driver.
• Paid channel diversification. Continuously evaluate our paid channel mix and identify opportunities to expand into new paid platforms and environments — with platform-native strategies built specifically for each, not repurposed assets from existing channels.
• Geographic expansion. Own the sequencing and playbook for maximizing reach and penetration in primary markets while expanding into new markets and DMAs in line with our growth strategy.
• CPO architecture. Own the roadmap to our aggregate cost-per-opportunity targets. Understand every lever — media mix, funnel efficiency, creative performance, audience strategy — and drive the plan to get there at scale.
• Cross-functional collaboration. Work closely with our Director of Partnerships & Content to ensure performance intelligence and platform requirements are informing the creative brief and content pipeline. Bring a clear, data-driven point of view to every cross-functional conversation.

Senior Director of Performance Marketing

• Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms, managing a significant budget to hit aggressive pipeline targets.
• Build full-funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiences.
• Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilities.
• Design and run experiments across creative, messaging, audiences, landing pages to identify scalable growth opportunities.
• Continuously evaluate emerging channels, ad formats, audience targeting and platform capabilities to expand reach and improve efficiency.
• Establish testing frameworks and best practices that improve campaign performance over time.
• Collaborate closely with lifecycle marketing, content, and brand teams to ensure paid social campaigns are integrated into holistic customer journeys with consistent messaging.
• Partner with design teams to develop compelling campaign concepts and provide performance-driven feedback on messaging and creative assets.
• Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, measurement, and reporting.

Performance Marketing Manager, Paid Social

• Build Hubspot landing pages, forms and emails and interpret results of open/click rates
• Validate and ensure accuracy of Hubspot lead and deal data
• Manage and optimize email banner campaigns via email signature tool
• Work alongside agencies and contractors for graphic design and paid media, requesting graphics and handing off assets to paid media contractor
• Create email and ad copy with the assistance of Claude and content team
• Analyze weekly performance data and surfacing insights to marketing team for fast decision making
• Gather and validate data from multiple sources to ensure accuracy and completeness
• Experiment with AI tools like Claude to automate repetitive tasks, generate ideas and create marketing assets

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