Senior Demand Generation Manager

TigerData (creators of TimescaleDB)

Sr. Demand Generation Manager crafting integrated marketing strategies to enhance pipeline and revenue.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing account-based marketing programs and integrated demand generation campaigns, with a strong focus on data-driven performance analysis and pipeline outcomes. Proven ability to collaborate cross-functionally and manage multiple marketing initiatives in a dynamic environment.

Highest-signal resume keywords

Account-Based MarketingDemand GenerationData-Driven AnalysisCampaign ManagementCopywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationAccount-Based MarketingCampaign Performance AnalysisPipeline ManagementDigital AdvertisingContent SyndicationEmail MarketingWebinar ExecutionLead GenerationROI Optimization

Soft Skills

CollaborationPrioritizationAdaptabilityCommunicationCreativity

Tools & Technologies

6senseDemandbaseLinkedInGoogle AdsReddit AdsDisplay Networks

Industry Keywords

B2B SaaSMarketing KPIsSQLsMQLsAccount Engagement

About the role

Key responsibilities & impact

Build and execute account-based marketing (ABM) programs targeting named accounts, buying groups, and priority industry verticals.
Develop integrated demand generation campaigns that combine digital advertising, webinars, content syndication, podcasts, email, events, and retargeting to drive qualified pipeline.
Partner with Sales to develop and execute multi-touch account plays, coordinating paid media, webinars, executive events, direct mail, and sales outreach.
Manage third-party content syndication programs to generate high-quality leads while optimizing cost per lead and pipeline contribution.
Plan and execute podcast sponsorships and advertising campaigns that increase brand awareness and generate demand within technical audiences.
Manage digital media campaigns across platforms including LinkedIn, Reddit, Google, and display networks, continuously optimizing targeting, creative, and conversion performance.
Monitor campaign performance and return on investment (ROI), using data-driven insights to optimize marketing strategies and maximize pipeline and revenue impact.
Manage relationships with external agencies, publishers, media partners, and technology vendors to ensure successful campaign execution.
Track demand generation KPIs including pipeline created, pipeline influenced, SQLs, MQLs, account engagement, cost per opportunity, and return on marketing investment.

Requirements

What you’ll need

6+ years of experience in demand gen, ABM, or growth marketing (B2B SaaS preferred)
Strong track record in building demand generation programs tied to pipeline outcomes
Hands-on experience with Account-based marketing platforms (e.g., 6sense, Demandbase)
Data-driven mindset with experience analyzing performance and running experiments
Strong copywriting and messaging skills
Ability to manage multiple campaigns and priorities in a fast-paced environment where the market is consistently changing
Comfortable collaborating cross-functionally with marketing, product, sales, and customer success teams

Benefits

Comp & perks

Flexible PTO and comprehensive family leave
Fridays off in August 😎
Fully remote opportunities globally
Stock options for long-term growth
Monthly WiFi stipend
Professional development and educational resources 📚
Premium insurance options for you and your family (US-based employees)