Fashion Advertising Strategist

Power Digital Marketing

Paid Advertising Strategist responsible for campaign execution and growth at Power Digital. Collaborating with a diverse team to drive client success in performance marketing.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing through effective execution of paid social and media strategies, with a strong focus on eCommerce and lead generation. Proficient in leveraging data for performance reporting and strategic communication to clients and stakeholders.

Highest-signal resume keywords

Performance MarketingMeta AdsSearch Engine MarketingE-Commerce StrategyData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct Response MarketingCampaign DevelopmentBid OptimizationKeyword ResearchAd Copy DevelopmentPerformance Max CampaignsGoogle AnalyticsYouTube AdsDisplay AdvertisingBing Ads

Soft Skills

Strategic CommunicationProactive Internal CommunicationPresentation CreationAdaptabilityCollaboration

Tools & Technologies

Google AdsLinkedIn AdsYouTube AdsBing AdsPower Digital's Nova EcosystemGoogle/Microsoft Office Suite

Industry Keywords

Performance MarketingE-CommerceLead GenerationFull-Funnel MarketingDigital Marketing

About the role

Key responsibilities & impact

Full ownership and execution of performance marketing via paid social & paid media native platforms
Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
Lead execution of optimizations with regards to performance improvements relative to goals
Manage all client budgets and/or advise on budget changes based on your expertise
Effectively own strategic communication internally for client teams
Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
Weekly client progress recaps, outlining performance insights and future recommendations
Excellent marketing and business strategy acumen
Complete understanding of the marketing funnel and how to execute via paid social and paid media
Full understanding of the eCommerce model and lead gen strategies
Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
Ownership of performance reporting and strategy communication
Execute performance reporting A-Z with excellent presentation creation capabilities
Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

What you’ll need

2-3 years of digital marketing experience. 1-2 years in agency setting
Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel

Benefits

Comp & perks

Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Fully flex work environment: full-remote, in-office, or hybrid
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives