Director of Demand Generation

Voxel

Director of Demand Generation driving B2B demand at Voxel. Managing pipeline strategies across multi-channel digital marketing efforts for North America.

Posted 7/21/2026full-timeChicago • Illinois • 🇺🇸 United StatesLead💰 $120,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation strategy and execution, with a strong focus on digital marketing, inbound pipeline development, and account-based marketing. Proficient in managing teams and budgets while leveraging data-driven insights to optimize marketing performance.

Highest-signal resume keywords

B2B Demand Generation ExperienceDigital Marketing ManagementAccount-Based Marketing (ABM)HubSpot ProficiencySalesforce Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyInbound Pipeline DevelopmentSEOPaid Search ManagementPaid Social ManagementMarketing AutomationFunnel Performance AnalysisAccount-Based Experience (ABX)Lead Management OptimizationData-Driven Decision Making

Soft Skills

Team LeadershipCollaborationCommunicationStrategic ThinkingAccountability

Tools & Technologies

HubSpotSalesforce6senseLinkedIn Campaign ManagerGoogle Ads

Industry Keywords

B2B MarketingTechnology SolutionsSupply ChainManufacturingLogisticsEHSRisk Management

About the role

Key responsibilities & impact

Demand Generation Strategy & Execution — Own the North American demand generation plan end-to-end, translating company growth goals into integrated campaign programs across digital, ABM, field events, webinars, and partner channels. Set targets, allocate budget, and hold accountability for pipeline contribution.
Digital Marketing & Inbound Pipeline Ownership — Directly manage and optimize paid search, paid social, SEO/content distribution, and marketing automation to drive inbound pipeline. You will be hands-on in platform execution — building campaigns in HubSpot, managing spend in Google and LinkedIn, and continuously optimizing for CPL, MQL quality, and conversion rates.
ABX Orchestration — Lead account-based experience programs for priority ICP segments across manufacturing, supply chain, warehousing, and logistics. Develop executive engagement programs, industry-specific content plays, and targeted digital sequences that advance strategic accounts.
Partner GTM Support — Execute "to/through/with" partner marketing activities aligned to our global partner marketing framework, supporting channel and alliance partners with co-marketing programs and joint demand generation.
Sales & BDR Alignment — Work closely with Sales Development and Field Sales to define lead management SLAs, optimize handoff and follow-up processes, and ensure tight alignment on ICP targeting, messaging, and pipeline attribution.
Data-Driven Performance Management — Own the demand generation reporting framework in partnership with RevOps. Build and maintain dashboards tracking funnel performance, channel efficiency, and pipeline influence — and use that data to make fast, informed optimization decisions.
Team & Budget Leadership — Manage a small but growing team, external agencies, and a meaningful demand gen budget. Hire, develop, and hold the bar on output quality and business impact.

Requirements

What you’ll need

7–10 years of B2B demand generation experience, with at least 3 years in a senior or lead role owning pipeline targets in a high-growth technology company.
Proven operator with hands-on digital marketing chops — you have personally managed paid search and paid social campaigns, built HubSpot workflows, and can diagnose funnel performance at the channel level without relying on an analyst to pull the data for you.
Inbound pipeline builder — demonstrated track record of building inbound engines (SEO, content, paid, automation) that generate consistent, qualified pipeline, not just MQL volume.
ABM fluency — experience running account-based programs using 6sense or equivalent, with a clear point of view on how to tier accounts, personalize outreach, and measure account engagement.
Industrial or enterprise SaaS background preferred — experience marketing complex technology solutions to operations, EHS, risk, or supply chain buyers is a strong differentiator.
Tech stack depth — hands-on proficiency with Salesforce, HubSpot, 6sense, and LinkedIn Campaign Manager. Comfortable owning these tools directly, not just overseeing others who use them.

Benefits

Comp & perks

Extensive / Generous health, dental, and vision insurance.
Highly competitive paid parental leave and support system.
Ownership in the business through an Equity Incentive Plan.
Generous paid time off
Daily meals in-office, vibrant company events, team-building.
401K retirement plan, HSA options, pre-tax Commuter Card.