Voxel

Performance Marketing

• Demand Generation Strategy & Execution — Own the North American demand generation plan end-to-end, translating company growth goals into integrated campaign programs across digital, ABM, field events, webinars, and partner channels. Set targets, allocate budget, and hold accountability for pipeline contribution.
• Digital Marketing & Inbound Pipeline Ownership — Directly manage and optimize paid search, paid social, SEO/content distribution, and marketing automation to drive inbound pipeline. You will be hands-on in platform execution — building campaigns in HubSpot, managing spend in Google and LinkedIn, and continuously optimizing for CPL, MQL quality, and conversion rates.
• ABX Orchestration — Lead account-based experience programs for priority ICP segments across manufacturing, supply chain, warehousing, and logistics. Develop executive engagement programs, industry-specific content plays, and targeted digital sequences that advance strategic accounts.
• Partner GTM Support — Execute "to/through/with" partner marketing activities aligned to our global partner marketing framework, supporting channel and alliance partners with co-marketing programs and joint demand generation.
• Sales & BDR Alignment — Work closely with Sales Development and Field Sales to define lead management SLAs, optimize handoff and follow-up processes, and ensure tight alignment on ICP targeting, messaging, and pipeline attribution.
• Data-Driven Performance Management — Own the demand generation reporting framework in partnership with RevOps. Build and maintain dashboards tracking funnel performance, channel efficiency, and pipeline influence — and use that data to make fast, informed optimization decisions.
• Team & Budget Leadership — Manage a small but growing team, external agencies, and a meaningful demand gen budget. Hire, develop, and hold the bar on output quality and business impact.

Director of Demand Generation