Performance Marketing Manager

Frida

Performance Marketing Manager overseeing Amazon Advertising strategy and execution across international marketplaces. Collaborating with teams and agencies to drive growth in key global markets.

Posted 7/23/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Amazon Advertising products and campaigns across international marketplaces, with a strong focus on performance optimization and strategic planning. Proficient in data analysis and reporting, leveraging tools like Microsoft Excel and Amazon Marketing Cloud to drive actionable insights.

Highest-signal resume keywords

Amazon Advertising ManagementInternational Campaign StrategyData Analysis and ReportingCross-Functional CollaborationPerformance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Amazon Sponsored ProductsAmazon Sponsored BrandsProgrammatic AdvertisingDisplay AdvertisingData SynthesisBusiness Intelligence ToolsMicrosoft ExcelVendor CentralAmazon Marketing CloudPerformance Metrics

Soft Skills

Excellent CommunicationOrganizational SkillsProactive Problem SolvingAttention to DetailConsumer Understanding

Industry Keywords

Consumer Packaged GoodsInternational MarketsMarketing CampaignsCompetitive IntelligenceGrowth Opportunities

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Leads Amazon International Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
Monitors and optimizes performance across international markets, accounting for regional customer behavior, and marketplace-specific trends
Collaborates with external agencies to identify testing opportunities across keyword strategy, ad placements, creative formats, and localization strategies tailored to international markets
Creates and maintains a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations
Partners with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data across multiple international marketplaces
Designs and analyzes incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, product launches, and region-specific retail events
Oversees competitive intelligence tools and establishes reporting processes to share insights across the organization
Identifies growth opportunities across Amazon's suite of media products and communicates recommendations to internal stakeholders
Partners cross-functionally with International eCommerce, Operations, and Brand teams to support global expansion initiatives

Requirements

What you’ll need

3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display
Experience managing campaigns across international Amazon Marketplaces (e.g., Canada, UK, EU)
Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes
Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus
Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs
Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC)
Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results
Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail
Experience in baby brands or CPG is a plus
Ability to work in a fast-paced environment in which requirements & priorities constantly change
Excellent written and verbal communication
Consumer obsessed and possess strong consumer understanding
Excellent communicator with strong written, verbal, and presentation skills
Ability to manage multiple projects at once and strong organizational skills
Proactive; can operate autonomously, but also collaboratively as part of a team

Benefits

Comp & perks

Comprehensive medical, vision, and dental plan options
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
FSA & HSA
401k matching up to 4% with immediate vesting
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
Pregnancy and parental leave
Weekly wellness programming in-office
Dog friendly office - feel free to bring your best buddy with you to work!
Learning & development opportunities for professional and personal growth
Company-wide events & outings