Frida

Performance Marketing

• Leads Amazon International Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
• Monitors and optimizes performance across international markets, accounting for regional customer behavior, and marketplace-specific trends
• Collaborates with external agencies to identify testing opportunities across keyword strategy, ad placements, creative formats, and localization strategies tailored to international markets
• Creates and maintains a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations
• Partners with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data across multiple international marketplaces
• Designs and analyzes incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, product launches, and region-specific retail events
• Oversees competitive intelligence tools and establishes reporting processes to share insights across the organization
• Identifies growth opportunities across Amazon's suite of media products and communicates recommendations to internal stakeholders
• Partners cross-functionally with International eCommerce, Operations, and Brand teams to support global expansion initiatives

Performance Marketing Manager

Ecommerce

• Own end-to-end product setup and maintenance across all e-commerce retailers, ensuring accuracy, completeness, and timeliness
• Manage and optimize product detail pages (PDPs) to improve conversion, content quality, and discoverability across key U.S. retail partners
• Monitor and enforce Minimum Advertised Price (MAP) compliance; identify and escalate unauthorized third-party sellers
• Proactively identify and mitigate counterfeit activity by managing IP tracking tools and monitoring online marketplaces
• Conduct regular site audits across major retail partners to ensure best-in-class execution and full utilization of retailer-specific digital capabilities
• Plan, launch, and optimize paid media campaigns across retailer platforms (e.g., Amazon, Walmart, Target), driving traffic and conversion
• Partner with Marketing, Creative, and Product teams to develop and refresh enhanced content, including A+ content, brand stores, and video assets
• Collaborate with Web and UX teams to continuously improve Frida’s owned e-commerce experience (Shopify), enhancing usability and conversion
• Troubleshoot and resolve retailer issues by managing support tickets and ensuring timely resolution
• Execute promotional plans, ensuring accurate setup, alignment with inventory, and flawless execution during key events
• Maintain up-to-date compliance documentation and ensure adherence to retailer requirements
• Track, analyze, and report on key e-commerce performance metrics; identify opportunities to improve conversion and sales
• Develop and implement best practices across platforms to continuously improve digital shelf performance and operational efficiency
• Support additional e-commerce initiatives and cross-functional projects as the business evolves

Ecommerce Manager

Manager

• Manage and continuously optimize Frida’s digital shelf across Amazon, Walmart, Target, and other key retailer.com partners.
• Own end-to-end product setup, catalog maintenance, and content updates, ensuring accuracy, completeness, and timely execution.
• Develop and optimize Product Detail Pages (PDPs), including titles, copy, imagery, videos, A+ Content, Brand Stores, and other enhanced content to improve discoverability and conversion.
• Execute keyword optimization strategies and monitor search performance to improve organic visibility across retailer platforms.
• Manage product content syndication through PIM and retailer content management platforms, ensuring timely and accurate product launches, assortment updates, and packaging changes.
• Conduct routine digital shelf audits and monitor content health, identifying opportunities to improve content quality, shopper experience, and retailer compliance.
• Manage ratings and reviews programs, analyze customer feedback, and partner with cross-functional teams to enhance product content and consumer confidence.
• Track and report on key digital shelf performance metrics, providing actionable recommendations to improve discoverability, engagement, and conversion.
• Partner closely with Brand, Creative, Product Marketing, Retail Media, and Sales to ensure product content supports launches, campaigns, and retailer initiatives.
• Stay current on retailer capabilities, digital commerce trends, and emerging best practices, driving continuous improvements across Frida’s digital shelf.
• Support additional digital commerce initiatives and cross-functional projects as the business continues to evolve.

Performance Marketing Manager

Ecommerce Manager

Digital Shelf Manager