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About the role
Key responsibilities & impact- Manage and continuously optimize Frida’s digital shelf across Amazon, Walmart, Target, and other key retailer.com partners.
- Own end-to-end product setup, catalog maintenance, and content updates, ensuring accuracy, completeness, and timely execution.
- Develop and optimize Product Detail Pages (PDPs), including titles, copy, imagery, videos, A+ Content, Brand Stores, and other enhanced content to improve discoverability and conversion.
- Execute keyword optimization strategies and monitor search performance to improve organic visibility across retailer platforms.
- Manage product content syndication through PIM and retailer content management platforms, ensuring timely and accurate product launches, assortment updates, and packaging changes.
- Conduct routine digital shelf audits and monitor content health, identifying opportunities to improve content quality, shopper experience, and retailer compliance.
- Manage ratings and reviews programs, analyze customer feedback, and partner with cross-functional teams to enhance product content and consumer confidence.
- Track and report on key digital shelf performance metrics, providing actionable recommendations to improve discoverability, engagement, and conversion.
- Partner closely with Brand, Creative, Product Marketing, Retail Media, and Sales to ensure product content supports launches, campaigns, and retailer initiatives.
- Stay current on retailer capabilities, digital commerce trends, and emerging best practices, driving continuous improvements across Frida’s digital shelf.
- Support additional digital commerce initiatives and cross-functional projects as the business continues to evolve.
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, eCommerce, or a related field preferred.
- 3–5+ years of experience in eCommerce, Digital Shelf, Marketplace Management, or a related digital commerce role, preferably within a consumer products company.
- Hands-on experience with Amazon Vendor Central and/or Seller Central; experience with Walmart, Target, or other major retailer platforms preferred.
- Strong understanding of digital shelf best practices, PDP optimization, keyword optimization, content syndication, and online merchandising.
- Experience with digital shelf technologies such as Syndigo, Salsify, 1WorldSync, Bazaarvoice, or similar platforms preferred.
- Strong analytical skills with proficiency in Microsoft Excel; experience with Power BI or other reporting tools is a plus.
- Excellent project management, organizational, and cross-functional collaboration skills.
- Ability to work in a fast-paced environment in which requirements & priorities constantly change.
- Excellent written and verbal communication.
- A self-starter with an ability to complete tasks both independently and collaboratively as part of a team.
Benefits
Comp & perks- Robust health benefits including:
- Comprehensive medical, vision, and dental plan options
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
- FSA & HSA
- 401k matching up to 4% with immediate vesting
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
- Pregnancy and parental leave
- Weekly wellness programming in-office
- Dog friendly office - feel free to bring your best buddy with you to work!
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
- Exclusive employee product discounts
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital Shelf Best PracticesPDP OptimizationKeyword OptimizationContent SyndicationAnalytical SkillsMicrosoft ExcelPower BI
Soft Skills
Project ManagementOrganizational SkillsCross-Functional CollaborationWritten CommunicationVerbal Communication