Ecommerce Manager

Frida

E-Commerce Manager optimizing e-commerce presence across key retail partners and owned channels. Driving conversions and maintaining brand equity for Frida's innovative parenting products.

Posted 7/3/2026full-timeMiami • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own end-to-end product setup and maintenance across all e-commerce retailers, ensuring accuracy, completeness, and timeliness
Manage and optimize product detail pages (PDPs) to improve conversion, content quality, and discoverability across key U.S. retail partners
Monitor and enforce Minimum Advertised Price (MAP) compliance; identify and escalate unauthorized third-party sellers
Proactively identify and mitigate counterfeit activity by managing IP tracking tools and monitoring online marketplaces
Conduct regular site audits across major retail partners to ensure best-in-class execution and full utilization of retailer-specific digital capabilities
Plan, launch, and optimize paid media campaigns across retailer platforms (e.g., Amazon, Walmart, Target), driving traffic and conversion
Partner with Marketing, Creative, and Product teams to develop and refresh enhanced content, including A+ content, brand stores, and video assets
Collaborate with Web and UX teams to continuously improve Frida’s owned e-commerce experience (Shopify), enhancing usability and conversion
Troubleshoot and resolve retailer issues by managing support tickets and ensuring timely resolution
Execute promotional plans, ensuring accurate setup, alignment with inventory, and flawless execution during key events
Maintain up-to-date compliance documentation and ensure adherence to retailer requirements
Track, analyze, and report on key e-commerce performance metrics; identify opportunities to improve conversion and sales
Develop and implement best practices across platforms to continuously improve digital shelf performance and operational efficiency
Support additional e-commerce initiatives and cross-functional projects as the business evolves

Requirements

What you’ll need

Bachelor’s Degree in Business, Marketing, or a related field
3–5+ years of experience in e-commerce, preferably within CPG or a high-growth consumer brand
Hands-on experience with Amazon (Vendor Central and/or Seller Central) and other major U.S. online retailers
Experience with Shopify or other DTC platforms preferred
Strong understanding of digital shelf fundamentals, PDP optimization, and online merchandising
Experience managing retailer media platforms (e.g., Amazon Ads, Walmart Connect) is a plus
Advanced proficiency in Microsoft Excel and PowerPoint; comfortable working with data to drive decisions
Ability to work in a fast-paced environment in which requirements & priorities constantly change
Excellent written and verbal communication
Strong organizational and multi-tasking skills with high attention to detail
A self-starter with an ability to complete tasks both independently and collaboratively as part of a team

Benefits

Comp & perks

Comprehensive medical, vision, and dental plan options
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
FSA & HSA
401k matching up to 4% with immediate vesting
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
Pregnancy and parental leave
Weekly wellness programming in-office
Dog friendly office - feel free to bring your best buddy with you to work!
Learning & development opportunities for professional and personal growth
Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
Exclusive employee product discounts

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

E-CommercePDP OptimizationDigital MerchandisingData AnalysisCampaign ManagementCompliance MonitoringIP TrackingRetailer Media PlatformsPromotional PlanningSite Audits

Soft Skills

Excellent CommunicationOrganizational SkillsMulti-TaskingAttention to DetailSelf-Starter