Performance Marketing

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Lead and execute paid search campaigns using online platforms and tools including Google AdWords, Bing Ads, Search Ads 360
• Manage large search campaign budgets and adjust/optimize as needed
• Conduct keyword trend and audience research in tandem with analytics team members
• Create ad content and keyword builds for market deployment
• Track and report performance regularly in cohesion with account teams and analytics teams
• Partner with the senior associate to develop outstanding paid search strategies and campaigns
• Assist with billing processes by tracking campaign spend and reconciling invoices

Associate, Paid Search

• Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume
• Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries
• Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities
• Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates
• Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance
• Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps
• Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team
• Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions

Paid Media Manager

• Responsible for developing and implementing strategies to drive Honeywell specification and adoption for complete building automation solutions
• Build and maintain strong relationships with key influencers and stakeholders at Architect and Engineers (A&E’s)
• Liaison with engineering, general contracting and other project influencers
• Educate to ensure all applicable Honeywell products are included in the specification

Senior Demand Generation Representative

• Program strategy & planning
• Build annual demand gen plan aligned to BU and Division priorities
• Define target audiences, channel mix, and budgets
• Partner with marketing managers on offers and messaging
• Campaign execution
• Receive creative/content assets from global marketing managers
• Execute multi-channel campaigns (email, web, paid, social, webinars, content syndication)
• Manage timelines, QA, and launch steps
• Marketing automation & lead management
• Own nurture flows, segmentation, and lead scoring logic
• Coordinate with Thermo Fisher's Bioproduction Group (BPG) sales/marketing ops on routing and follow-up
• Maintain campaign hygiene and compliance
• Analytics & optimization
• Track performance (CTR, MQL/SQL, pipeline influence, SQO/Win) and continuously optimize in partnership with BPG Marketing Analytics and BCD marketing
• Run A/B tests and optimize based on data
• Report insights and recommendations to stakeholders

Demand Generation Marketing Specialist, Biologicals and Chemicals

• Own media budget allocation and pacing across all channels
• Translate data and insights into optimization opportunities
• Conduct research and competitive analysis to identify untapped channels and opportunities to reach Front’s prospects
• Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
• Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
• Roll up your sleeves on execution: sourcing and vetting sponsorship opportunities, reaching out to partners directly, managing logistics end to end
• Partner with our creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly

Senior Media Planning and Brand Campaign Manager – Contract

• Support the execution of demand generation campaigns across paid search, LinkedIn Ads, retargeting
• Manage and optimize campaigns within Google Ads, LinkedIn Ads, and other digital advertising platforms to improve lead generation performance
• Monitor and analyze campaign performance metrics including leads, conversions, click-through rates, cost per lead, and ROI
• Assist with landing page updates, A/B testing, and conversion rate optimization initiatives
• Build and maintain reporting dashboards to track campaign performance, pipeline contribution, and marketing effectiveness
• Partner with sales team to improve lead quality, campaign alignment, and follow-up effectiveness
• Support audience targeting, segmentation, and list-building initiatives across campaigns
• Assist in developing and testing ad copy, messaging, and campaign offers
• Conduct market, competitor, and audience research to identify new campaign opportunities and trends
• Familiarity with Salesforce/Pardot CRM and marketing automation platforms for campaign tracking, lead reporting, and marketing analytics is a plus
• Stay current on platform updates, advertising trends, and best practices across Google Ads, LinkedIn Ads, and other digital marketing channels
• Support ongoing optimization efforts using data analysis, automation tools, and AI-driven workflows where appropriate

Demand Generation Associate

• Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments
• Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders
• Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies
• Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion
• Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels
• Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting
• Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement
• Lead pipeline generation reporting and performance analysis across enterprise marketing programs
• Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics
• Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership
• Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey

Director of Enterprise ABM, Demand Generation

• Own the execution, optimization, and measurement of all paid media channels
• Design, build, and manage the company's always-on digital demand engine
• Activate Go-To-Market (GTM) campaign themes and program models through paid channels
• Work in close coordination with the Campaign Team to translate strategic briefs into channel-specific activation plans
• Optimize digital assets and manage agency partners for seamless delivery across all paid platforms

Performance Marketing Manager

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• Campaign Strategy: Lead the planning and execution of multi-channel campaigns, managing everything from initial briefs and content requirements to final promotional tactics.
• Full-Funnel Nurturing: Design and manage automated lead-nurturing workflows that guide prospects through the buyer’s journey and improve conversion rates.
• Cross-Functional Collaboration: Partner with the SDR and Sales teams to provide the documentation, training, and tools they need to successfully follow up on campaign leads.
• Digital Execution: Build and optimize high-converting landing pages and email sequences that resonate with our target audience.
• Data & Optimization: Monitor campaign health and KPIs (pipeline contribution, ROI, and lead quality). You’ll use these insights to continuously refine our tactics and digital channels.
• Operational Excellence: Maintain the global marketing calendar and collaborate with Marketing Ops to ensure our database segmentation is precise and effective.

Senior Marketing Campaign Manager

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Build and Lead the Global Performance Marketing Accelerator
• Own the vision, mandate, and long-term roadmap for the Performance Marketing Accelerator as an enterprise capability that elevates marketing performance across the organization.
• Establish global standards and operating principles for experimentation, personalization, and performance optimization, ensuring consistency, rigor, and scalability across regions and teams.
• Govern the development and adoption of enterprise frameworks, playbooks, and enablement models that drive sustained capability uplift rather than one-off execution.
• Serve as a senior strategic advisor and thought partner to brand, demand generation, and digital leaders—shaping priorities, guiding investment decisions, and accelerating value realization.
• Set the vision and strategic roadmap for the marketing technology ecosystem, ensuring it enables scalable growth, first-party audience activation, and measurable performance across channels.
• Provide executive leadership for cross functional alignment with IT and Data to establish an integrated, future ready architecture—governing unified customer profiles, identity resolution, and audience strategy at scale.
• Serve as the enterprise owner for CDP strategy and governance, ensuring adoption, interoperability, and long-term value realization across regions and business units.
• Set the enterprise strategy for advancing AI enabled performance marketing maturity, ensuring the organization has the capabilities, talent, and operating models required to responsibly scale applied AI, automation, and advanced analytics to drive sustained long-term growth.
• Sponsor and govern innovation partnerships and proof of value initiatives, using targeted pilots to inform future state capability and platform decisions at scale.
• Lead global enablement and upskilling efforts that embed performance marketing disciplines, standards, and best practices across regions and teams.
• Own the enterprise strategy for website performance ensuring the company’s digital ecosystem operates as a scalable growth and engagement engine.
• Set the vision and governance for end-to-end customer journey optimization in partnership with UX, Digital Customer Experience (DCX), Analytics, and regional marketing leadership.
• Establish the framework for personalization at scale, leveraging behavioral and first party data to drive differentiated experiences, improved conversion, and sustained demand generation.

Senior Director, Global Performance Marketing Accelerator

• Lead day-to-day media strategy and client management across a portfolio of mid-size healthcare accounts
• Oversee the development of audience-first, cross-channel paid media plans aligned to brand and business objectives
• Translate research, audience insights, and performance data into actionable planning recommendations
• Partner with Activation, Analytics, Creative, and Advertising Account teams to ensure integrated execution across workstreams with our full-service clients
• Guide budget allocation, deliverable development, and campaign planning with a focus on quality, efficiency, and business impact
• Work with Analytics teams to measure campaign performance and marketing ROI, identifying optimization opportunities and communicating clear implications and next steps to clients and activation teams
• Build strong client relationships through proactive communication, thoughtful consultation, and consistent delivery excellence
• Manage and mentor junior team members, providing oversight, feedback, and workload direction
• Navigate complex stakeholder environments with professionalism, sound judgment, and strong collaboration skills
• Contribute innovative thinking, test-and-learn strategies, and forward-looking recommendations that improve client outcomes

Director, Client Experience – Paid Media

• Support MERGE's practice in creating, optimizing, and executing best-in-class client paid search campaigns.
• Provide the strategic direction for keyword research, campaign building, and testing roadmaps.
• Act as a Paid Search subject matter expert, fostering account growth while ensuring that output meets agency standards.
• Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more.
• Lead the Quality Assurance process for all trafficked plans and launch components.
• Act as the primary Paid Search liaison for the broader media strategy teams.
• Lead the client discovery process to establish PPC objectives and develop the strategy for tactic, budget, goals, etc.
• Monitor daily and analyze program KPIs to drive continuous improvement.
• Develop a comprehensive, long-term optimization roadmap for the account.

Manager, Paid Search

• Responsible for all post-sale activities of assigned clients.
• Manages fulfillment of larger contracts with complex requirements.
• Develops and implements efficiencies and opportunities in managing clients' campaigns.

Campaign Manager

• Lead and manage portions of state and regional Offshore Wind Energy campaigns across New England, New York, and New Jersey
• Co-develop campaign plans (goals, theory of change, target decision-makers, stakeholder mapping, tactics, timelines, and roles) for priority state and regional efforts
• Drive execution of integrated campaign tactics (communications, digital, and field/organizing) in partnership with communications staff and other internal teams
• Track campaign progress using measurable goals, milestones, and deliverables; synthesize results, lessons learned, and recommendations for adjustments
• Build, maintain, and deepen relationships with coalition partners and stakeholders
• Represent NWF in coalition meetings, stakeholder convenings, and with decision-makers
• Facilitate internal and external education and information sharing on offshore wind transmission and related policy objectives
• Coordinate with policy staff to provide technical support to partners and coalitions
• Manage select consultants, partner agreements, and related budgets as assigned
• Serve as a primary liaison to internal staff in the region
• Complete administrative and operational tasks that enable effective campaign delivery

Campaign Manager, Offshore Wind Energy

• Own demand generation strategy aligned to company growth and pipeline goals
• Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
• Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
• Define KPIs and continuously optimize campaigns based on performance data
• Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
• Partner with Content and Product Marketing to develop high-performing campaign assets
• Analyze funnel performance and identify opportunities to improve conversion and efficiency
• Build reporting frameworks and dashboards to track campaign and pipeline performance
• Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

Senior Demand Generation Manager

• Build and maintain strong relationships with key vendors, fostering a mindset of continuous improvement
• Monitor and evaluate vendor performance through KPIs and metrics, identifying opportunities for optimization
• Drive performance negotiations to enhance execution efficiency and reduce costs
• Collaborate with clinical development teams to assess vendor performance and identify areas of improvement
• Analyze cost trends, investigate anomalies, and optimize budgets for better financial outcomes
• Stay abreast of industry trends in vendor management and implement best practices

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