Performance Marketing

• Own the product vision and roadmap for ads quality systems
• Drive the strategy and execution for increasing the velocity of experimentation
• Work hands-on with machine learning engineers and ads engineers
• Define and track the right success metrics for ads quality
• Operate in a fast-paced, constantly evolving environment

Senior Product Manager, Ads Quality

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Lead cross-functional marketing programs, coordinating timelines, dependencies, and stakeholder alignment for product launches, campaigns, and key initiatives
• Own the end-to-end execution of Outshift's webinar program, including planning, platform management, live event moderation, and post-event reporting
• Manage marketing operations by administering tools, workflows, automations, resource planning, and campaign tracking to improve team efficiency
• Analyze and communicate campaign, webinar, and website performance metrics, providing actionable insights for stakeholders and quarterly business reviews
• Coordinate cross-functional approvals, vendor relationships, and additional marketing initiatives to ensure successful delivery across content, digital, paid media, and web programs

Marketing Campaign Manager

• Own the strategy, execution, and performance of paid acquisition across multiple channels
• Manage and optimize campaigns
• Serve as the strategic paid acquisition partner for Demand Generation, Growth Marketing, ABM, and Web Marketing
• Partner with Regional Field Marketing teams
• Support Revenue Marketing's acquisition goals
• Partner with Brand, Content, Product Marketing, and Web Marketing
• Own paid media reporting, performance analysis, budget recommendations
• Manage agency partners
• Continuously evaluate new channels, technologies, AI-enabled workflows

Senior Performance Marketing Manager

• Execute high-priority Demand Generation Operations initiatives across marketing systems, BDR operations, and go-to-market processes
• Autonomously own demand generation transformation projects across digital, event, field, other marketing and BDR roles at Genesys.
• Be experienced enough to step into and improve existing workstreams or operating cadences such as BDR operations (improving workflows, data quality, routing logic, and pipeline generation and progression across inbound and outbound motions) and MarTech operations (optimize campaign execution, lead management, and system performance)
• Identify operational gaps and inefficiencies, and drive resolution through process improvement, system changes, or cross-functional alignment
• Support execution of cross-functional projects such as lead-to-cash improvements, data and process standardization, and AI-enabled workflow initiatives

Senior Demand Generation Operations Manager

• Own paid performance across search and social, from strategy through daily execution and optimization
• Manage spend against pipeline and efficiency targets, and make the allocation calls
• Own web conversion rate optimization across landing pages and on-site experience
• Drive backlinking and other earned-visibility strategies to build domain authority and organic reach
• Support the ABM program with personalized targeting and experimental optimization
• Run audience, creative, and spend testing, and scale what earns it
• Own performance analytics across funnels and attribution
• Own organic social across the company page and executive amplification
• Manage day-to-day execution of paid and organic social, with a clear point of view on reach, engagement, and conversion
• Collaborate with Content Marketing to run the PR program in house, keeping coverage moving and on message
• Track and report on performance, social, and PR, including spend efficiency, conversion, coverage, and overall pipeline impact

Growth Marketing Manager – Performance, Social

• Define and lead Blink’s global demand generation strategy across the U.S. and EMEA.
• Set clear priorities, focus the team on the highest-impact growth levers, and align marketing tightly to revenue goals.
• Serve as a strategic partner to the CMO and executive team, shaping company-level growth decisions.
• Lead, coach, and empower a high-performing marketing team with a modern, data-driven approach.
• Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office.
• Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability.
• Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy.
• Ensure strong alignment between global strategy and U.S. market execution, bringing customer and market insight into planning.
• Own pipeline generation targets and marketing-sourced revenue contribution.
• Build and scale multi-channel programs across inbound, outbound support, paid media, lifecycle, and partner channels.
• Unlock untapped growth opportunities, including paid search, paid social, video, and conversion optimization.
• Drive structured experimentation across audiences, creative, and funnel stages to improve performance.
• Partner closely with SDR and AE leadership to ensure strong pipeline quality, messaging alignment, and efficient lead handoff.
• Ensure a well-oiled marketing operations engine — data integrity, attribution clarity, automation, and reporting.
• Establish clear KPIs across the funnel and drive accountability through performance analysis and experimentation.
• Manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline.
• Drive rigorous testing and continuous improvement across campaigns, creative, and conversion.

VP of Demand Generation

• Own the experiential events program: hosting strategic, small-scale events like booked suites at NBA and MLB games, managing venue booking and execution.
• Oversee the demand engine behind the webinar program, including promotion, registration, and reporting with support from Product Marketing and Content Marketing.
• Run creative gifting campaigns that build mindshare and drive pipeline.
• Collaborate with Outbound team on Account Based Marketing (ABM) for personalized outreach and campaigns based on intent signals.
• Flexibly shape role around standout strengths in SEO, paid ads, lifecycle marketing, or other areas.

Demand Generation Manager, Events & ABM

• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
• Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

Growth Marketing Manager, Paid Social, Display

• Support the planning, execution, and optimization of media campaigns across a mix of channels—including paid social, paid search, CTV, and emerging platforms, as well as paid landing page content.
• Actively monitor campaign performance and report on results and key learnings.
• Work closely with our digital media agency on paid media planning and execution, testing, optimization, and performance data.
• Help communicate results and key learnings to cross functional stakeholders as required.
• Assist with budget tracking and pacing to ensure media investments are on track and aligned with goals.
• Work closely with creative teams both internally and externally to create campaign assets that will make an impact.
• Participate in the medical, legal, and regulatory (MLR) review process for all campaign assets, managing timelines and feedback.
• Stay current on media trends, new platforms, and opportunities for testing.

Associate Marketing Manager, Consumer Paid Media

• Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels.
• Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential.
• Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
• Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions.
• Develop differentiated positioning for med, NP, and PA students.
• Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets.
• Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts.
• Identify and address drop-off points across the acquisition funnel.
• Execute student-facing events and conference activations.
• Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
• Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels.
• Partner with product and content teams to align messaging and share user insights.
• Manage vendors and agency relationships; communicate results clearly across teams.

Senior Demand Generation Manager – B2C Growth

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Lead and execute paid search campaigns using online platforms and tools including Google AdWords, Bing Ads, Search Ads 360
• Manage large search campaign budgets and adjust/optimize as needed
• Conduct keyword trend and audience research in tandem with analytics team members
• Create ad content and keyword builds for market deployment
• Track and report performance regularly in cohesion with account teams and analytics teams
• Partner with the senior associate to develop outstanding paid search strategies and campaigns
• Assist with billing processes by tracking campaign spend and reconciling invoices

Associate, Paid Search

• Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume
• Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries
• Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities
• Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates
• Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance
• Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps
• Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team
• Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions

Paid Media Manager

• Responsible for developing and implementing strategies to drive Honeywell specification and adoption for complete building automation solutions
• Build and maintain strong relationships with key influencers and stakeholders at Architect and Engineers (A&E’s)
• Liaison with engineering, general contracting and other project influencers
• Educate to ensure all applicable Honeywell products are included in the specification

Senior Demand Generation Representative

• Program strategy & planning
• Build annual demand gen plan aligned to BU and Division priorities
• Define target audiences, channel mix, and budgets
• Partner with marketing managers on offers and messaging
• Campaign execution
• Receive creative/content assets from global marketing managers
• Execute multi-channel campaigns (email, web, paid, social, webinars, content syndication)
• Manage timelines, QA, and launch steps
• Marketing automation & lead management
• Own nurture flows, segmentation, and lead scoring logic
• Coordinate with Thermo Fisher's Bioproduction Group (BPG) sales/marketing ops on routing and follow-up
• Maintain campaign hygiene and compliance
• Analytics & optimization
• Track performance (CTR, MQL/SQL, pipeline influence, SQO/Win) and continuously optimize in partnership with BPG Marketing Analytics and BCD marketing
• Run A/B tests and optimize based on data
• Report insights and recommendations to stakeholders

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