Senior Demand Generation Operations Manager

Genesys

Senior Demand Generation Operations Manager at Genesys managing AI-powered customer experience initiatives and marketing operations. Lead high-impact marketing systems, pipeline generation, and project execution across teams.

Posted 7/3/2026full-timeCalifornia, Massachusetts • 🇺🇸 United StatesSenior💰 $130,500 - $229,500 per yearWebsite

About the role

Key responsibilities & impact

Execute high-priority Demand Generation Operations initiatives across marketing systems, BDR operations, and go-to-market processes
Autonomously own demand generation transformation projects across digital, event, field, other marketing and BDR roles at Genesys.
Be experienced enough to step into and improve existing workstreams or operating cadences such as BDR operations (improving workflows, data quality, routing logic, and pipeline generation and progression across inbound and outbound motions) and MarTech operations (optimize campaign execution, lead management, and system performance)
Identify operational gaps and inefficiencies, and drive resolution through process improvement, system changes, or cross-functional alignment
Support execution of cross-functional projects such as lead-to-cash improvements, data and process standardization, and AI-enabled workflow initiatives

Requirements

What you’ll need

12+ years of experience in B2B SaaS Marketing Operations, Revenue Operations, Demand Generation or related fields
Hands-on experience in Marketing Operations, including marketing automation, lead management, and campaign execution processes
Experience supporting BDR or sales development organizations, including familiarity with prospecting workflows, routing, and pipeline management
Experience executing cross-functional transformation initiatives (for example, process redesign, system implementation, or workflow optimization)
Ability to work effectively in a fast-paced, matrixed, global organization with shifting priorities
Strong communication and stakeholder management skills, with the ability to execute autonomously
Strong analytical skills with the ability to interpret data and drive operational decisions.

Benefits

Comp & perks

Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Lead ManagementCampaign ExecutionWorkflow OptimizationProcess RedesignSystem Implementation

Soft Skills

Strong CommunicationStakeholder ManagementAutonomous ExecutionAnalytical Skills