Senior Demand Generation Manager – B2C Growth

Sketchy

Senior Demand Generation Manager leading B2C growth initiatives across multiple channels at Sketchy. Focused on messaging, paid acquisition, and community engagement to drive clinical education access.

Posted 6/13/2026full-timeRemote • California, Colorado, Florida, Illinois, Massachusetts, Missouri, New Jersey, New York, Pennsylvania, Texas, Utah, Washington • 🇺🇸 United StatesSenior💰 $140,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels.
Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential.
Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions.
Develop differentiated positioning for med, NP, and PA students.
Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets.
Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts.
Identify and address drop-off points across the acquisition funnel.
Execute student-facing events and conference activations.
Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels.
Partner with product and content teams to align messaging and share user insights.
Manage vendors and agency relationships; communicate results clearly across teams.

Requirements

What you’ll need

5–8 years of marketing experience with a heavy focus on demand generation or performance marketing.
Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.
Strong grasp of full-funnel demand gen: paid acquisition, conversion optimization, referral/ambassador programs, and lead nurture.
Experience with lifecycle/email marketing and marketing automation.
Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).
Strong product intuition and experience partnering closely with product teams.
Ability to develop segment-specific messaging that converts.
Strong analytical skills; fluent in Google Analytics, funnel metrics, and evaluating CAC, LTV, and funnel metrics.
Excellent writing and communication skills across performance formats (ads, emails, landing pages).
Self-starter mentality with strong ownership and comfort building programs and processes from scratch.
Thrives in ambiguity and a fast-moving startup environment.

Benefits

Comp & perks

Remote First - Make a difference from wherever you want to work.
Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
100% Individual Health Coverage - We got you covered!
Equity - From day one, you’ll have a stake in our future growth.
401(k) - We support your financial future with up to 5% matching.
Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
Annual Work Anniversary Stipend
Monthly Wifi & Phone Reimbursement
Short Term & Long Term Disability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationperformance marketingpaid media managementconversion optimizationlifecycle marketingemail marketingmarketing automationGoogle AnalyticsCAC evaluationLTV evaluation

Soft Skills

analytical skillswriting skillscommunication skillsself-starter mentalityownershipadaptabilityprogram buildingprocess developmentcollaborationproblem-solving