Sketchy

Product Marketing

• Conduct qualitative and quantitative market research to inform product development and positioning
• Lead Voice of the Customer initiatives and synthesize insights from educators, institutions, and internal teams
• Create and refine customer personas to drive targeted messaging and campaign planning
• Develop clear, differentiated product messaging and translate features into value propositions
• Own end-to-end go-to-market strategy for product launches across institutional offerings
• Partner with product, sales, and marketing teams to execute integrated campaigns
• Create and manage sales enablement materials (one-pagers, case studies, email templates) and support webinars/workshops
• Align on KPIs with product and sales including pipeline growth, conversion rates, and product adoption

Senior Product Marketing Manager, Institutional

Full-stack Engineer

• Design, develop, and deploy AI-driven systems and workflows that improve internal efficiency and accelerate business impact
• Build agentic AI applications, multi-model pipelines, evaluation frameworks, and integrations with existing systems
• Collaborate with engineers, product designers, and product managers to design, review, and build AI-powered software
• Partner with content, marketing, and operations teams to identify and deliver AI-driven workflows that improve efficiency and close knowledge gaps
• Architect and implement agentic systems, multi-model pipelines, and evaluation frameworks using modern AI frameworks (e.g., LangChain, LangGraph)
• Engage in an agile and iterative workflow to expediently launch new AI functionalities
• Improve engineering quality through documentation, experimentation, and establishing best practices for AI development
• Monitor, evaluate, and refine AI system performance using benchmarks, evals, and production metrics to ensure reliability, scalability, and cost efficiency
• Break down product requirements and research opportunities into manageable technical tasks and roadmaps

Senior Software Developer, Applied AI

Operations

• Track action items and ensure deadlines and commitments are met across internal stakeholders
• Prepare and maintain weekly sales performance reports and dashboards (e.g., pipeline updates, conversion metrics, lead activity)
• Support sales enablement activities, including coordinating outreach campaigns, updating CRM records, providing conference support, and preparing decks or collateral
• Schedule and facilitate key meetings, including preparing agendas, taking notes, and driving post-meeting follow-through
• Identify and propose process improvements to boost efficiency and clarity across operations
• Act as a communication liaison between leadership and cross-functional teams to maintain alignment
• Collaborate on ad hoc projects as needed

Operations Associate

Financial Planning and Analysis

• Key player in month-end, quarter-end, and year-end close: prepare journal entries, accruals, reconciliations, and supporting documentation.
• Assist with preparing GAAP financial statements and reporting packages.
• Build supporting schedules and perform variance analysis for management reporting.
• Partner with auditors and internal teams to provide documentation and insights.
• Partner with cross-functional teams to provide financial insights and ensure alignment between business activities and financial reporting.
• Assist in implementation of new accounting standards and corporate policies.
• Ensure adherence to company policies, procedures, and internal controls.
• Identify and suggest process improvements that make reporting faster and more accurate.

Senior Product Marketing Manager, Institutional

Senior Software Developer, Applied AI

Operations Associate

Staff Accountant - Financial Reporting