Sketchy

Marketing

• Own B2C growth across paid, lifecycle, ambassador, organic, and event channels.
• Prioritize high-impact initiatives and build sustainable acquisition and retention engines within healthcare student communities.
• Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
• Manage budgets with clear ROI accountability.
• Develop differentiated positioning for med, NP, and PA students.
• Translate product features into compelling value propositions and marketing assets.
• Own onboarding, engagement, and retention campaigns across email and in-app channels.
• Build and optimize automated lifecycle flows.
• Execute student-facing events and conference activations.
• Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
• Track performance across channels and make data-driven investment decisions.
• Partner with product and content teams to align messaging and share user insights.
• Manage vendors and communicate results clearly across teams.

Senior Marketing Manager

Sales

• Promote DDx as a Core Offering: Act as a primary advocate for DDx, highlighting its unique value in teaching diagnostic reasoning and clinical decision-making to PAs in training.
• Build Awareness for Both DDx and Sketchy: Collaborate with academic institutions to showcase how both platforms enhance educational outcomes, ensuring programs understand their complementary benefits.
• Deliver Engaging Demonstrations: Conduct compelling product demos and presentations tailored to the needs of PA program faculty and students, emphasizing DDx’s impact on clinical training.
• Establish and Nurture Relationships: Develop strong connections with PA educators, administrators, and decision-makers, positioning Sketchy and DDx as essential tools in their curriculum.
• Represent at Events: Attend conferences, academic meetings, and other events to promote both products, build awareness, and engage with key stakeholders in PA education.
• Gather Insights for Improvement: Act as a liaison between clients and internal teams, providing valuable feedback to help refine and improve DDx and Sketchy to meet user needs effectively.
• Support Client Success: Foster ongoing relationships with academic partners, ensuring successful implementation and adoption of DDx and Sketchy, while encouraging long-term collaboration.
• Collaborate Across Teams: Work closely with internal departments, including Product, Marketing, and Customer Success, to align efforts and ensure a cohesive strategy for promoting both products.

Physician Assistant Sales Specialist – Part-Time

Product Marketing

• Conduct thorough market research
• Develop clear and compelling product messaging
• Create and refine customer personas
• Lead go-to-market strategies
• Collaborate with product, content, sales, and growth teams
• Create and update key enablement assets
• Support digital marketing campaigns
• Communicate updates on product marketing activities
• Foster a data-driven culture

Product Marketing Manager – Contract

Product Manager

• Align with the leadership team on product vision and strategy, and own prioritization and execution for your section of the roadmap.
• Lead development of generative AI–driven features that deliver adaptive learning experiences, rich reasoning feedback, and measurable gains in learner performance.
• Translate strategic goals into clear, actionable product requirements and user stories that guide development.
• Work with engineering, design, research, content, marketing, and sales to identify needs, design impactful solutions, and coordinate execution so product initiatives are delivered smoothly and effectively.
• Partner with engineering to understand technical trade-offs and constraints, and make informed decisions that balance quality, speed, and impact.
• Lead AI-assisted experimentation and rapid prototyping, using data and real user behavior to iterate quickly, validate value, and reduce time-to-learn for the team.
• Monitor and analyze product performance across the product portfolio, using data-driven insights to optimize existing products and inform future product development.
• Communicate the product goals, priorities, and releases for the entire product group to internal and external stakeholders.
• Stay up-to-date on industry trends and emerging technologies, applying relevant knowledge to enhance our product offerings across the group.

Principal Product Manager

Backend Engineer

• Own architecture and technical direction for major backend systems and initiatives, balancing product velocity with reliability, scalability, and long-term maintainability.
• Lead cross-functional delivery with Product Managers and Designers by translating ambiguous problems into clear technical plans, milestones, and measurable outcomes.
• Design, build, and operate applied AI systems in production, including: LLM-backed workflows and services; Retrieval patterns (RAG), embeddings, and vector stores; Evaluation frameworks, guardrails, and quality measurement; Monitoring for latency, cost, failures, and model drift.
• Establish and uphold engineering best practices across the backend organization, including code quality, testing strategy, documentation, operational readiness, and incident response.
• Act as a force multiplier through technical mentorship, pairing, architecture reviews, and raising standards across the engineering team.
• Drive operational excellence by improving observability, performance tuning, cost efficiency, system reliability, and on-call outcomes.
• Participate in an on-call rotation to support production systems and lead investigations when issues occur.
• Break down complex product requirements into well-scoped workstreams that enable predictable execution and high-quality delivery.

Senior Marketing Manager

Physician Assistant Sales Specialist – Part-Time

Product Marketing Manager – Contract

Principal Product Manager

Principal Software Developer, Backend