Sketchy

Operations

• Lead and coordinate editorial and content-production functions, managing a team of subject-matter experts, faculty contributors, artists, and other contractors to ensure smooth and high-quality content creation.
• Oversee the full content lifecycle—from curricular design through production, QA, packaging, and release—ensuring delivery on schedule, within budget, and aligned with Sketchy’s quality standards.
• Proactively manage task and assignment workflows across all content programs, maintaining clear tracking, prioritization, and communication throughout the production pipeline.
• Establish, optimize, and maintain content operations processes, including cross-team handoffs, operational documentation, guidelines, and templates that support scalable production.
• Utilize tools such as Airtable, spreadsheets, and workflow trackers to drive transparency, organization, and efficient project execution.
• Provide clear reporting on content progress, resourcing, risks, and timelines to internal stakeholders and program leadership.
• Review learner and SME feedback—through comments, surveys, focus groups, and other channels—and recommend or execute content updates as needed based on input, science changes, or evolving style guides.
• Partner with team leads to identify, onboard, and support the resources (people and tools) necessary to meet production goals.
• Solve operational problems, clear blockers, and guide team members and stakeholders with strong content operations and project-management practices.

Operations Associate

Performance Marketing

• Own the end-to-end demand generation strategy for our institutional business (academic medicine, hospitals, health systems).
• Build a repeatable, measurable funnel that drives qualified pipeline for our enterprise sales team.
• Partner with PMM, Sales and Product Marketing to align campaigns to key personas (deans, program directors, and clinical educators).
• Design and measure programs that drive awareness, engagement, and adoption across the buying committee.
• Define, track, and report on funnel KPIs (MQLs, SQLs, opportunities, CAC, ROI).
• Lead and mentor a small, high-performing team (and agency partners).
• Drive multi-channel campaigns including: Email nurture and outbound programs, Thought leadership and content syndication (whitepapers, case studies, webinars), Targeted LinkedIn and digital campaigns, Industry events and conferences (AMEE, IAMSE, AAMC, etc.), Partner and association marketing.
• Experiment with creative digital channels to reach medical professionals and educators where they already learn and engage.
• Manage marketing automation and CRM workflows (HubSpot).
• Measure and optimize funnel performance — from first touch to closed deal.
• Develop clear dashboards that show campaign ROI, CAC, and marketing-sourced pipeline.
• Collaborate with Sales, Product, and Data teams to map the full customer journey and identify conversion bottlenecks.

Director of Demand Generation

Product Marketing

• Conduct qualitative and quantitative market research to inform product development and positioning
• Lead Voice of the Customer initiatives and synthesize insights from educators, institutions, and internal teams
• Create and refine customer personas to drive targeted messaging and campaign planning
• Develop clear, differentiated product messaging and translate features into value propositions
• Own end-to-end go-to-market strategy for product launches across institutional offerings
• Partner with product, sales, and marketing teams to execute integrated campaigns
• Create and manage sales enablement materials (one-pagers, case studies, email templates) and support webinars/workshops
• Align on KPIs with product and sales including pipeline growth, conversion rates, and product adoption

Senior Product Marketing Manager, Institutional

Full-stack Engineer

• Design, develop, and deploy AI-driven systems and workflows that improve internal efficiency and accelerate business impact
• Build agentic AI applications, multi-model pipelines, evaluation frameworks, and integrations with existing systems
• Collaborate with engineers, product designers, and product managers to design, review, and build AI-powered software
• Partner with content, marketing, and operations teams to identify and deliver AI-driven workflows that improve efficiency and close knowledge gaps
• Architect and implement agentic systems, multi-model pipelines, and evaluation frameworks using modern AI frameworks (e.g., LangChain, LangGraph)
• Engage in an agile and iterative workflow to expediently launch new AI functionalities
• Improve engineering quality through documentation, experimentation, and establishing best practices for AI development
• Monitor, evaluate, and refine AI system performance using benchmarks, evals, and production metrics to ensure reliability, scalability, and cost efficiency
• Break down product requirements and research opportunities into manageable technical tasks and roadmaps

Senior Software Developer, Applied AI

• Track action items and ensure deadlines and commitments are met across internal stakeholders
• Prepare and maintain weekly sales performance reports and dashboards (e.g., pipeline updates, conversion metrics, lead activity)
• Support sales enablement activities, including coordinating outreach campaigns, updating CRM records, providing conference support, and preparing decks or collateral
• Schedule and facilitate key meetings, including preparing agendas, taking notes, and driving post-meeting follow-through
• Identify and propose process improvements to boost efficiency and clarity across operations
• Act as a communication liaison between leadership and cross-functional teams to maintain alignment
• Collaborate on ad hoc projects as needed

Financial Planning and Analysis

• Key player in month-end, quarter-end, and year-end close: prepare journal entries, accruals, reconciliations, and supporting documentation.
• Assist with preparing GAAP financial statements and reporting packages.
• Build supporting schedules and perform variance analysis for management reporting.
• Partner with auditors and internal teams to provide documentation and insights.
• Partner with cross-functional teams to provide financial insights and ensure alignment between business activities and financial reporting.
• Assist in implementation of new accounting standards and corporate policies.
• Ensure adherence to company policies, procedures, and internal controls.
• Identify and suggest process improvements that make reporting faster and more accurate.

Operations Associate

Director of Demand Generation

Senior Product Marketing Manager, Institutional

Senior Software Developer, Applied AI

Operations Associate

Staff Accountant - Financial Reporting