Senior Content Marketing Manager

Sketchy

Senior Content Marketing Manager shaping content strategy and execution for B2C and B2B brands at Sketchy. Overseeing SEO, social media, and editorial content across platforms.

Posted 6/16/2026full-timeRemote • California, Colorado, Florida, Illinois, Massachusetts, Missouri, New Jersey, New York, Pennsylvania, Texas, Utah, Washington • 🇺🇸 United StatesSenior💰 $130,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Own the integrated content strategy for both brands — connecting organic search/ AEO, blog, and social into a single plan with a consistent brand voice across Sketchy (B2C) and DDx (B2B).
Maintain the content calendar, prioritizing production based on audience needs, search opportunity, and company goals.
Run keyword and content-gap analysis for both audiences and execute SEO, AEO, and GEO optimization, including surfacing both brands in ChatGPT, Perplexity, and Google AI Overviews.
Write and optimize blog posts, long-form content, meta titles, descriptions, and FAQ content tuned for organic search and AI answer engines.
Publish directly in Webflow and work within established CMS and content workflows.
Own organic social strategy and execution across LinkedIn, Instagram, TikTok, Reddit, and Meta with channel-specific plans to grow and engage both the student audience (Sketchy) and educator audience (DDx).
Write social copy and captions, or brief and manage content creators to produce it, maintaining brand voice across every channel.
Track performance across owned channels using GA4, SEMrush, Google Search Console, and social analytics tools, and adjust the plan based on what the data shows.

Requirements

What you’ll need

Bachelor’s degree or equivalent practical experience.
7+ years in content marketing, editorial, or social media roles — with meaningful experience across both written content and social channels.
Strong portfolio spanning blog/long-form, social media (across multiple platforms), and SEO-optimized content, with a track record of building audience and organic reach.
Hands-on SEO/AEO experience
Demonstrated ability to own a content calendar end-to-end and manage multiple content types and channels simultaneously.
Social media fluency across LinkedIn, Instagram, TikTok, Reddit, and Meta — including both strategy and copy production.
Data fluency: comfortable pulling insights from GA4, SEMrush, Google Search Console, and social analytics tools, and making decisions based on what the data shows.
Proficiency with a CMS — Webflow experience strongly preferred.

Benefits

Comp & perks

Remote First - Make a difference from wherever you want to work.
Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
100% Individual Health Coverage - We got you covered!
Equity - From day one, you’ll have a stake in our future growth.
401(k) - We support your financial future with up to 5% matching.
Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
Annual Work Anniversary Stipend
Monthly Wifi & Phone Reimbursement
Short Term & Long Term Disability

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOAEOGEO optimizationcontent strategycontent calendar managementkeyword analysiscontent-gap analysisblog writinglong-form content writingsocial media strategy

Soft Skills

data fluencyproject managementaudience engagementbrand voice consistencycopywritingcontent creation managementmultitaskinganalytical thinkingcommunicationcollaboration