Demand Generation Manager, Events & ABM

Skedda

Demand Generation Manager focused on experiential events, webinars, and ABM for Skedda. Collaborating with marketing teams to drive demand and contribute to pipeline growth.

Posted 6/24/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

demand generationgrowth marketingevent marketingfield marketingB2B SaaS marketingSEOpaid adslifecycle marketingevent planningdata analysis

Soft Skills

creative thinkingresults-focusedorganizational skillscommunicationcollaborationproblem-solvingtime managementmulti-taskingteam playeradaptability

Tools & Technologies

HubspotCommon Roomwebinar platformsevent management softwareCRM systemsmarketing automation toolsreporting toolsanalytics platformsemail marketing toolssocial media platforms

Industry Keywords

pipelineintent signalsAccount Based Marketing (ABM)gifting campaignsevent executionvenue bookingpromotionregistrationreportingstakeholder management

About the role

Key responsibilities & impact

Own the experiential events program: hosting strategic, small-scale events like booked suites at NBA and MLB games, managing venue booking and execution.
Oversee the demand engine behind the webinar program, including promotion, registration, and reporting with support from Product Marketing and Content Marketing.
Run creative gifting campaigns that build mindshare and drive pipeline.
Collaborate with Outbound team on Account Based Marketing (ABM) for personalized outreach and campaigns based on intent signals.
Flexibly shape role around standout strengths in SEO, paid ads, lifecycle marketing, or other areas.

Requirements

What you’ll need

3-5+ years in demand generation, growth marketing, event marketing, field marketing or B2B SaaS marketing, with a proven track record of contributing to pipeline.
A creative, results-focused marketer who’s equally comfortable dreaming up a delightful gifting campaign as coordinating an invite-only hibachi dinner.
Direct experience planning and executing events and/or webinars, owning the budget, timelines, and coordination end-to-end.
An exceptionally organized communicator who can juggle multiple programs and stakeholders at once without missing a timeline or an email.
A data-confident marketer who can analyze their own results and partner with RevOps to build the reports that show how their programs contribute to pipeline and revenue.
Tech stack experience (nice to have, not required): Hands-on experience with Hubspot, and working knowledge of intent platforms like Common Room.
A team player who makes others better through support and collaboration - someone energized by a low-ego group that loves bouncing ideas around and solving problems together.

Benefits

Comp & perks

Competitive salary, benefits package, and paid time off
Hybrid schedule, with two-days per week in our vibrant office in Downtown Boston
Creative and collaborative work environment
Direct exposure to the leadership team across departments
Ability to drive strategy and outcomes for a growing tech company