VP of Demand Generation

Blink - The Frontline Experts

VP of Demand Generation leading B2B SaaS marketing strategy for Blink, based in Boston. Directing demand generation efforts and team leadership in a vibrant marketing environment.

Posted 7/2/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesLead💰 $200,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading global demand generation strategies, driving measurable pipeline and revenue growth through multi-channel marketing initiatives. Possesses strong analytical skills to optimize marketing operations and ensure alignment with sales leadership for effective revenue outcomes.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceDemand Generation LeadershipMulti-Channel Demand EnginesAnalytical OrientationExecutive Presence

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Pipeline GenerationRevenue GrowthAttribution AnalysisFunnel MetricsCampaign OptimizationConversion OptimizationData IntegrityPerformance AnalysisKPI EstablishmentMarketing Automation

Soft Skills

Strategic ThinkingTeam EmpowermentCross-Functional AlignmentCoachingTrusted Partnership

Tools & Technologies

LinkedInGoogle AdsMeta AdsPaid Media PlatformsMarketing Operations Tools

Industry Keywords

HRTechFuture of WorkB2B MarketingSales AlignmentEnterprise Segments

About the role

Key responsibilities & impact

Define and lead Blink’s global demand generation strategy across the U.S. and EMEA.
Set clear priorities, focus the team on the highest-impact growth levers, and align marketing tightly to revenue goals.
Serve as a strategic partner to the CMO and executive team, shaping company-level growth decisions.
Lead, coach, and empower a high-performing marketing team with a modern, data-driven approach.
Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office.
Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability.
Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy.
Ensure strong alignment between global strategy and U.S. market execution, bringing customer and market insight into planning.
Own pipeline generation targets and marketing-sourced revenue contribution.
Build and scale multi-channel programs across inbound, outbound support, paid media, lifecycle, and partner channels.
Unlock untapped growth opportunities, including paid search, paid social, video, and conversion optimization.
Drive structured experimentation across audiences, creative, and funnel stages to improve performance.
Partner closely with SDR and AE leadership to ensure strong pipeline quality, messaging alignment, and efficient lead handoff.
Ensure a well-oiled marketing operations engine — data integrity, attribution clarity, automation, and reporting.
Establish clear KPIs across the funnel and drive accountability through performance analysis and experimentation.
Manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline.
Drive rigorous testing and continuous improvement across campaigns, creative, and conversion.

Requirements

What you’ll need

8-10 years of B2B SaaS marketing experience, with significant demand generation leadership.
Proven track record of driving measurable pipeline and revenue growth in mid-market and enterprise segments.
Experience owning multi-channel demand engines, including paid media, lifecycle, content, and outbound support.
Strong analytical orientation with deep understanding of attribution, funnel metrics, and ROI.
Experience partnering closely with Sales leadership to drive revenue outcomes.
A modern, strategic thinker who empowers teams rather than over-indexing on tactics.
Executive presence and ability to operate as a trusted partner to the CEO.
Experience in HRTech, Future of Work, or selling to HR/People leaders is a strong plus.

Benefits

Comp & perks

A competitive salary.
Generous equity allocations with significant upside potential.
20 day's leave + public holidays.
401(k) A generous plan to help you save for a bright future.
Private health insurance- we'll pay for your medical, dental, and vision coverage.
Enhanced parental leave.
Additional time off between Christmas and New Year.
The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.
Social events (lunches, breakfasts, nights out).